Huan Yihua was originally an official in Fanjiazhuang's official office and had followed Li Zhi since the seventh year of Chongzhen. When Zheng Hui was in charge of the official officials in Fanjiazhuang's official office, Huan Yihua was Zheng Hui's subordinate. Later Cui Changwu was transferred to take charge of the clerk of the General Military Office.
At work, Huan Yihua is Cui Changwu's deputy.
After years of training, Huan Yihua's writing is very good and he also has certain organizational skills. Li Zhi transferred him to prepare for the establishment of "Tianjin Daily", and he was very happy.
After all, the future of "Tianjin Daily" lies there. Being in charge of such a department is far better than being a deputy in the shogunate's copywriting office. Even the monthly salary offered by his uncle in his new position is higher than before.
Huan Yihua looked at Li Zhi and asked: "Uncle, what is the main content of the first issue of this newspaper?"
Li Zhi said: "The first one hundred issues of the newspaper are the promotional period of the newspaper. We publish a thousand copies every day and provide them to teahouses and pubs for free so that guests in these consumption places can pick them up when they are consuming. Three or four months later
, when the people know the benefits of newspapers, we will increase the circulation and place more advertisements."
Huan Yihua asked respectfully: "Uncle, what is advertising?"
"The so-called advertisements are words that various merchants and traders use to promote their businesses in newspapers in order to expand their popularity. In the future, newspapers will have to equip some sales personnel to go to various merchants to sell advertisements, trying to recover some of the cost of newspaper distribution through advertisements."
"That's it! My uncle's various plans are both unimaginable and very feasible. They are like predicting the future. They are really clever!"
Li Zhi smiled, accepted Huan Yihua's compliment, and said: "At first, the newspaper mainly published some major events from various places. That is what I call news. There are two sources of information for this news. One is from
The Liuke Langfang in the capital will copy the Di newspaper and send it immediately to Tianjin for publication. In addition, I will ask Ambassador Han from the Secret Guard to provide you with information and send you some local news that is not in the Di newspaper."
"Secondly, supplemented by some comments, recruit some authors to write columns to analyze various things inside and outside the Ming Dynasty, so that the people can have a deep understanding of the outside world. This kind of in-depth analysis often requires more information from outside the country. You can ask Ambassador Han for it.
Information. He has informants and intelligence from various places."
Huan Yihua asked in surprise: "Ambassador Han has informants in all the Ming Dynasty?"
Li Zhi nodded and said: "There are informants in every government, and information is reported every month."
Huan Yihua was amazed, nodded and said: "Uncle, the printing workers are already in place. As long as I collect the 'news' from various places in the past few days, I will try to publish the first "Tianjin Daily" in five days."
Li Zhi shook his head and said: "This newspaper must pay attention to the quality. It must be an instant hit for the first time. Don't rush. I think five days is not enough to compile the articles. I will give you two more days and publish the first copy in seven days."
"Okay, uncle."
"Show me your first newspaper before it's published, and I'll help you see if it's suitable and then publish it."
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On September 2, in Zhangji Teahouse in the east of Acropolis, Tianjin, a "salesman" from a "newspaper agency" sent a free newspaper to the teahouse owner.
"Boss, the "Tianjin Daily" published by Xing Guobo is given to you for free! Keep it!"
The owner of the teahouse was surprised when he took the ink-scented newspaper from the salesman's hand, opened it and took a look. He found that the rectangular newspaper was made up of several pieces of paper, and each piece of paper
There are many words densely printed on them. There is often a large-character title above those small words, so that people can understand the content at a glance.
The boss was literate. He put on the reading glasses he bought from Xing Guobo's shop and looked at the first page of the newspaper suspiciously. He read while reading and read out the title of the first article on the first page:
""The court discussion subsided and no one in the court attacked Uncle Xing Guo anymore."
Hearing the boss's words, the idle tea-drinking guests in the teahouse shivered and became energetic one by one. What is this "newspaper" and the news from the court? Could it be that it was read by those officials?
Just like the Di Bao, it was a memorial copied from the capital?
"No one attacks Xing Guobo anymore"? Someone had the guts to attack Xing Guobo before?
These tea patrons were not very literate, but they couldn't help but want to know what was written in the newspaper. A man in a round collar walked up to the tea house owner, grabbed the newspaper from the owner, and read it, but he didn't know.
He knew a few words. He shouted to the teahouse owner: "Boss, Xing Guobo's new thing is so fresh. What is written on it? Can you please read it to us?"
The other tea-goers booed one after another and said loudly: "Boss, nian nian, we will reward you if you read well!"
"Nian Nian, boss!"
The teahouse owner looked at the booing tea patrons through his reading glasses and nodded. He cleared his throat and read: "Tianjin Daily..."
The tea patrons couldn't hear the boss's words clearly, so they loudly said: "Boss, go to the stage and read. We can't hear you standing at the counter."
"Yes, read it on the stage."
The boss could only cheer up, stood on the stage, and read loudly: "The court meeting has subsided, and no one in the court will attack Uncle Xing Guo. After the court's open and covert investigations, it was rumored in the capital a few days ago that Uncle Xing Guo is going to rebel."
The news was proven to be a rumor spread by Dongnu Xizuo..."
How had the tea patrons in the teahouse ever heard such exciting news? They all listened with their ears pricked up to listen to the teahouse owner's chanting. It wasn't until they finished listening to the thousand-word headlines that the tea patrons burst into applause.
"It turns out that there is something like this happening in the court. This is the first time I know about this news."
"It turns out that Dong Nu carefully planned this incident to trip up Uncle Xing Guo?"
"Boss, you read well! The articles in this newspaper are all written in vernacular. I can understand them when read out, but I can't understand the memorials copied from the newspaper!"
"Well done, boss! Can you please read the next one?"
The boss cleared his throat and read the following content: ""Zuo Liangyu, the commander-in-chief of thieves, went into the mountain to search for the intruders and captured and beheaded the twenty-seventh level." On August 17, Zuo Liangyu led two of his men
Ten thousand officers and soldiers entered the Taihang Mountains to search for the remnants of the bandits, and fought fiercely with the thieves in Xueping Mountain. A thousand officers and soldiers were not allowed to use their tactics on the narrow mountain road..."
The boss finished reading a piece of news about Henan, which made the tea guests who were listening to the excitement burst into applause. The boss simply continued reading one piece at a time and read out all the news in the entire newspaper.
"On August 28, Xue Guoguan, the original chief assistant, was hanged at his residence in the capital..."
"In August, there was a severe drought in Yangzhou, and every meter of rice cost three taels of silver..."
"On August 19, Zhou Yanru came from Yixing and joined the cabinet as the chief assistant..."
