The emergence of "Three Kings Daily" suddenly caused the "Shandong Daily" to lose its monopoly on public opinion.
In the past, there was only one newspaper in Shandong. People could only listen to what Li Zhi said in the newspaper, and he could completely control the public opinion in Shandong. Compared with the discussions of scholars after dinner, a newspaper with a wide range of newspaper readers would have a wider influence.
, the influence is deeper. The newspaper contains news that is far more up-to-date than the public, and there are editorials by experts. Those editorial articles are carefully crafted by experts, and their words are very eloquent, and cannot be compared with the discussions of ordinary scholars.
When there was only one newspaper in Shandong, Li Zhi's "Shandong Daily" could make the scholars in Shandong lose their right to speak and let the people's emotions fluctuate with the words of the newspaper. If this continues, it won't be long before Li Zhi's power will be reduced.
It will penetrate into Shandong little by little.
If someone offends Li Zhi and Li Zhi publishes evidence of officials’ bribery, can the officials still be officials? If Li Zhi exposes a businessman’s traitor to the country in the newspaper, can his business continue? What if Li Zhi opposes a certain businessman in the newspaper?
Amidst the public outcry over this administrative measure, the management of those in power cannot be implemented at all.
The final result is that all forces in Shandong are afraid of Li Zhi. Li Zhi can suppress various forces in Shandong through public opinion, and finally pave the way for him to take over Shandong. If Li Zhi owns both newspapers and the army, his power will basically be in Shandong.
Unstoppable. It is only a matter of time before he takes over Shandong.
But "Three Kings Daily" broke this monopoly of public opinion. Not only did Three Kings Daily come in and let two newspapers appear in Shandong, but this new newspaper also clashed with Li Zhi as soon as it came out, and seemed to want to discredit Li Zhi.
This is not only taking away half of the influence of public opinion, but also trying to reduce the influence of "Shandong Daily" to zero.
This new newspaper can be said to be a major obstacle to Li Zhi's expansion into Shandong.
Huan Yihua said worriedly: "My lord, this "Three Kings Daily" is coming fiercely. I'm afraid it will be more difficult to deal with than imagined!"
Li Zhi asked: "How?"
Huan Yihua was a cultural man with little courage. He seemed to be very anxious because of the appearance of "Three Kings Daily" these days. He sighed and said: "My lord, our newspaper spreads in Shandong by relying on tea shops, and the tea shops hire people."
Newspaper readers read newspapers. After all, these newspaper readers are paid to read newspapers, and there is often only one in a town. If people in the countryside want to listen to newspapers when they have time, they have to go to the town and spend a few coins to enter a teahouse to listen to newspapers."
"But our expansion has now made the gentry in Shandong feel like they are facing a formidable enemy. Now, in order to protect their existing interests, they all have gathered together. "Three Kings Daily" is nominally a newspaper run by three princes, but in fact
But it was run by civil servants and gentry in Shandong. Now that the scholars in Shandong have this newspaper, they are very excited, and they read the newspaper for others for free without paying any money."
Huan Yihua sighed and said: "On every street in the city, there are scholars reading "Three Kings Daily". Even in the villages, the sons of the gentry in the village jumped out to read "Three Kings Daily" to the farmers. Some
With this free labor, the manpower of Sanwang Daily is far better than that of our Shandong Daily!"
Huan Yihua shook his head, seeming to be very worried about the future of Shandong Daily.
When Zhong Feng heard this, he slapped his thigh and shouted: "Aren't these three princes standing up to file a report because they are afraid that we will collect land tax on their farmland? They are really selfish! Commander, you give me five thousand soldiers and horses, and I will kill them."
Go over and smash the newspaper office of Three Kings Daily! Arrest all the literati in the newspaper office and chop them down!"
Li Xing sneered when he heard Zhong Feng's words.
Zhong Feng rolled his eyes and cursed: "Li Xing, why are you laughing?"
Li Xing laughed and said, "I'm laughing at you for not using your brain!"
Zhong Feng was not angry after hearing this, and said: "Now that the newspaper can no longer be run, you can come up with a way to use your brain."
Li Xing spat and said: "The three princes are the princes of the Ming Dynasty after all, and their status in the Ming Dynasty is second only to the emperor. Even the governor does not dare to offend the princes at all. "Three Kings Daily" is the property of the three princes, and the prince
We did not violate the law by running a newspaper, but our troops from Tianjin went to Shandong to kill the prince's people inexplicably. How does this make sense? Isn't this a bandit?"
"This is the prince. If the emperor is angered and thinks that we are contemptuous of the royal family, what if he sends troops to attack us? How can we defeat the hundreds of thousands of border troops if we have 20,000 people?"
Zhong Feng smiled and said: "You will say that I am wrong and you have no good solution."
Li Xing rolled his eyes and said nothing.
Everyone had no choice but to look at Li Zhi.
Li Zhi shook his head and said: "Three Kings Daily is indeed a bit tricky. The Shandong public opinion we finally monopolized has been snatched away by it a lot."
When everyone heard this, they sighed.
After a pause, Li Zhi continued: "But he runs his newspaper and we do our propaganda. What we have lost is just our monopoly position. We can still influence public opinion in Shandong to a great extent. As long as we continue to improve the quality of our newspapers,
In the end, it is our newspapers that people are clamoring to listen to."
Li Zhi's subordinates had only seen Li Zhi's newspapers, but had not seen dozens of newspapers competing in a city in later generations. They did not know that newspaper competition depends on quality. In fact, as long as a newspaper has its own characteristics,
They can find their own audience among the masses and grow bigger and bigger.
Li Zhi said: "Our "Shandong Daily" is better than the gentry's newspaper in terms of news. The gentry's newspaper can only copy the Di'an newspaper and has not penetrated into the intelligence agencies all over the world. The news it produces is neither complete nor fast. I want to
Those who know the news should go back to the teahouse to listen to our reports."
"Our news strives to be objective. Our editorials discuss the facts, speak fair truths, and represent the interests of the vast majority of poor people. People are not stupid. Once they hear Shandong Daily, they will never hear tax evasion again.
Three Kings Daily, defended by the gentry in every possible way!”
"The struggle against the gentry is protracted and cannot be achieved overnight. It is useless to rely on manpower to operate a newspaper. The key is to rely on quality. We have been adapting to the ever-changing situation to continue running the newspaper in Shandong and turn Three Kings Daily into a
overwhelming."
When everyone heard Li Zhi's words, their eyes lit up, and they felt that it was indeed the case.
Although it cannot completely monopolize public opinion, "Shandong Daily" has its own characteristics and will definitely continue to be welcomed by poor people who have been treated unfairly. However, Sanwang Daily speaks for a few people and does not have excellent news and quality. In the long run,
It is no match for Shandong Daily.
Li Zhi waved his hand and said: "Three Kings Daily has so much momentum at the beginning, and there are so many scholars helping to promote it, but I'm afraid it won't take a month for the people to understand that they are all nonsense!"
