August 7th, Saturday, is the day when "Run!" premieres.
Su Yan has actually been very idle for the past half month. He only filmed the sixth issue. The rest of the time was spent looking at the previous films to see if they needed to be improved.
Because the members have been performing road shows across the country for the past month to promote the show.
Everyone has watched Wannai Satellite TV's own programs. Not only that, but all the old programs such as "Basecamp" in southern Hunan have also attended.
The personal Weibo posted the broadcast time and attached a promotional video to remind fans to pay attention.
Maki, Tirol, and Peng Yan are indeed the big traffic users. In just one hour, they left over 10,000 messages and forwarded more than 5,000 times.
Especially Peng Yan, who has almost never participated in variety shows, received a lot of attention as her debut.
Needless to say, Xu Zheng, Hu Shuai, and several other guests, many friends in the industry also forwarded it to give support.
Tencent Video, Entertainment Network, NetEase, Sina and other media have published relevant special reports, expressing their expectations for the new program produced by "new director" Su Yan, who will gather many stars.
Relevant promotional posters and videos can be seen on high-speed rail and major city hubs.
Regarding this investment by Wannai Satellite TV, people in the industry are wondering whether this is a tough move.
"Run!" has been in production since the beginning, and major TV stations have paid attention to it. It will eventually be broadcast in northern Anhui and is expected to be broadcast in October or even November.
After all, the latest season of West Lake TV's "The Voice" started airing during the summer vacation. I think I should avoid its edge when coming to Wanbei, because after all, the other party is a ratings powerhouse.
Moreover, this season of "The Voice" has also made greater investment. The mentor directly invited four king-level figures. The first broadcast ratings reached an astonishing 3.55%, which many programs can only lag behind.
Wannai Satellite TV chose to broadcast it at this time, which made people sweat for him, and it felt like a desperate move.
If you invest such a big amount and get knocked down, it will be a disservice to your muscles and bones.
Also paying attention are Weibo celebrities and other well-known public accounts. Both of them are programs with hundreds of millions of investments. Is it "The Voice" that can dominate the world, or "Run!" that can overthrow its predecessors.
Among fans, the competition is even more intense, and the ratings speculation caused by insiders has somehow spread to the fans.
Spontaneous publicity by people from both parties can be seen on various social media such as WeChat, QQ, Tieba, Zhihu, etc.
Su Yan brought Director Chen and Sister Hong to Northern Anhui on the first day to express his importance to the program.
The media happened to be conducting interviews, so I asked him to say a few words.
Su Yan introduced the members' efforts and the fun of the show, but the other party was not satisfied and directly made a big move, asking whether "Run!" could beat the premiere ratings of "The Voice".
"The data of 3.55% is indeed amazing now, but I am very confident in my program and believe that the results will not be bad."
As a result, when the news came out the next day, the headline changed to "Rising director Su Yan hinted that he could easily break the premiere ratings of "The Voice"".
At that time, many media forwarded it, and various voices came from it, some were scolding, some were praising, and some were saying that they didn’t know the heights of the world, and they were always waiting to see the joke.
Especially Badu Video, they directly launched the attack on the official blog. They first praised "The Voice" to the highest level, and then criticized Su Yan and his production team for being too ambitious and not pragmatic. They firmly believed that reality would make him fall down. The smell of gunpowder
It's so thick that people are surprised to see it.
Those who are enjoying the popularity are all with a wait-and-see attitude, and at most they are soft on "The Voice". It is rare to see such a tough attitude.
Someone who was well-informed soon figured out the reason.
When competing for the online broadcast rights of "Running Man", Badu fought hard for it, but unexpectedly it was taken away by Tencent Video with huge sums of money, and they were unwilling to accept it.
Badu also responded quickly, saying that it was only invited and participating was just a courtesy. It hoped not to spread rumors, otherwise it would send a lawyer's letter.
Neither Wanbei nor Qinghe deliberately explained anything. If there is a topic, it will attract attention. It is a dream to be on the hot search on the day of the broadcast.
It's just that Su Yan's Weibo suddenly had more people coming to abuse him, calling him shameless. Of course, some fans responded back.
Su Yan personally didn't care. He didn't want to be a star anyway, but for the sake of harmony, he closed the message.
The final preparations are being made here in Wanbei, and West Lake Satellite TV is naturally not idle either.
The whole stage is also paying close attention to this week's competition with "Run".
Zhong Yue, the chief director of "The Voice" since the second season, is a woman, but her ability and courage put many of her male colleagues to shame.
It was also under her leadership that although the show went through some things, it still held strong until the fifth season.
When the leader asked her about her confidence in the program's PK, Zhong Yue smiled.
"I still know Su Yan, a young man who appeared like a comet and produced several programs with good ratings in succession.
Then he disappeared for a while and released "Run!". To be honest, after watching the trailer, I didn't even know what type of program it was, but it probably wasn't the sports competition as rumored.
Do you want to talk about confidence? "The Masked Singer" is Su Yan's creation, right? Although it was not directed by him, it can still represent something. When it collided with our program, it was suppressed.
If you can win the first time, will it be difficult the second time?"
The leader was very satisfied, but also warned not to express his position deliberately. He knew that Zhong Yue had received many calls from the media recently, wanting to be interviewed.
Nowadays, some people have come forward to diss the other party's program. As a leading first-line TV program, I must have the appropriate standards.
Furthermore, "The Voice" is a program that is almost universally known to every household. If you join, it is just to increase the popularity of the other party. Such a thing cannot be done.
A weekend that was originally dull became exciting.
...
At an Internet cafe next to the factory, the owner looked at the occupancy rate, which was just over half, and fell into deep thought.
I have more than 300 machines here, with excellent configuration and excellent location. If it is late on weekends, there will be no machines.
But it's almost eight o'clock, and there are still so many empty seats. Are they all working overtime?
I picked up my phone and sent a WeChat message to a familiar member.
"Brothers, what time will you arrive? I've left five machines for you to play black."
"Ding dong" the other party replied quickly.
"Today is over. Why don't you watch TV with your friends at home?"
Seeing this message, the boss rubbed his eyes suspiciously. The reason for not coming was not to work overtime or to watch "Women's Federation 5", but just to watch TV???
He couldn't even remember the last time he stayed in front of the TV for more than ten minutes.
He grabbed it and passed by the network administrator: "Xiao Dai, do you know what popular TV series is premiering today?"
Xiao Dai thought for a while: "No, there are usually no dramas on Saturdays."
"What good show is there?"
"Oh, I remembered, "The Voice" is on Saturday."
"The Voice?" The boss naturally knows that, and he will watch it online when he is bored, but he remembers that this season has been aired for several episodes, and it didn't have such a big impact before.
"Think about it, is there anything else?"
Network administrator Xiao Dai didn't know why her boss suddenly became interested in TV: "By the way, the first episode of Wannai Satellite TV's new variety show is today. There are many stars. My favorite Tirol also participated. Unfortunately, I can't watch the live broadcast, but it seems
You can find it on Tencent Video after 12 o’clock.”
"Is this the reason?" The Internet cafe owner was confused and searched on the computer.