As for Qinghe, stars who have worked with him before or want to work with him are all taking action.
Tyrol, Lin Gengxin and others were looking for happy twists and preparing to put on a show. He Jiong was unable to participate due to his own reasons, but he also called for support.
Mr. Wang is responsible for contacting other economic companies to discuss letting some traffic stars come to perform.
The Wuchao team will also present its own program under the leadership of Huang Lei.
In a word, everything in Qinghe started to move.
…
"Internet Variety Dark Horse New Journey to the West, Making All Platforms Exclaim The Wolf Is Coming"
"New Journey to the West opens a new chapter for online variety shows, with over 100 million clicks in ten hours"
"Shocking click-through rate, Tencent Video has become the biggest winner"
"Su Yan's latest variety show masterpiece leads a new pattern of variety shows"
All kinds of news are building momentum for "New Journey to the West". The media's praise and the audience's exclamations have become the mainstream.
Many people were surprised to discover that the influence of online variety shows has been terrifying.
Abao, the person in charge of Kiwi Video Network.
Thirty-three years old, he is very proud to have become a father this year. Although the overall traffic is not as good as Tencent, the two programs he has promoted have achieved good results, which can be said to be a good harvest for both career and family.
But this good life became not so smooth last month.
The sudden appearance of "New Journey to the West" made Po feel that the pressure on his body suddenly increased.
The number of private conversations the leader has had with me exceeds the total this year. But before, it was just a show, and now the money is being spent, which has put some pressure on me.
Director Su Yan knew this a few years ago. Under the guidance of the company, he had contacted him several times. However, the other party was interested in a TV station and had been in the honeymoon period with Tencent when they lost the opportunity. It was difficult to
Pry.
In the later period, Tencent's price reached a point where it could not be shaken, so it had no choice but to give up.
I thought I would just keep it like this, but I didn't expect Su Yan to be a web variety show for some reason.
Under pressure, before the broadcast of "New Journey to the West" every week, he would bring several of his directors together to study and discuss why the other party could succeed?
Today is no exception. The show is already halfway through, and Abao and the others are staying in the conference room early again.
"How is it? After so many episodes, have you concluded anything? Director Aaron, please tell me first."
The person who was named was a young director in his thirties, who was also a member of Kiwi's staff. Both of his programs performed well. Of course, this is relatively speaking.
"Mr. Bao, in fact, we have discussed this issue more than once in private, and we have some learning directions.
Let's put it this way, TV programs are weakening. This is a trend. Compared with the double-digit ratings in the past, if it can break 1 now, it is considered a good program.
But Su Yan can be said to have created a new starting point.
"Grandpas Over Flowers" scored 8%, "Infinite Challenge" averaged 4.5%, and "Two Days and One Night" ended at 7%...
It can be said that by relying on one's own efforts, a new chapter has been opened.
The new program he collaborated with Tencent actually has quite distinct features. Except for some scenes that cannot be broadcast on TV, the rest of the program is pretty much the same."
After saying that, he unbuttoned two buttons of his collar to make himself more relaxed.
“The success of variety shows is inseparable from these points, first: the general environment, second: the theme of the program, and third: member selection and positioning.
What is the variety show environment now? Everyone knows very well what kind of programs are popping up like mushrooms after a rain, but the quality is generally improving. Nowadays, people’s entertainment life is diverse, and there is not only one choice. If the program is good, people will naturally watch it, and there is no need to worry about the market.
That’s the first point.”
"The second point is the theme of the program. At first glance, "New Journey to the West" is definitely an outdoor travel program.
I have made statistics, and at this stage, there are a total of 15 similar programs on various TV stations and platforms.
But he just came up with something new, completely subverting the perception.
Obviously a group of people traveled abroad, but most of the time they were locked in a room playing games. The most important thing is that it was very interesting and I couldn't stop watching it."
Abao raised his head and asked: "Then if we also invite a similar lineup, can we get the same result?"
"This issue is related to the last point I want to talk about, the selection and positioning of members.
I don’t know if you have noticed it. As long as celebrities participate in the programs I just mentioned, they will not see the so-called idol baggage. They will play games crazier than anyone else and never act pretentious. This also illustrates a problem, that is, they are dedicated.
.
Each member has his or her own characteristics, some are the ones who lead the way, some are unlucky and get bullied, some are the powerful and powerful group dominating type, and some are aloof and funny.
However, it is the links of the program that display this series of characters in series.
In Running Man, we can also see some high-end equipment. What about New Journey to the West?
An ostrich egg, a top hat, and a photo have all become game elements.
All participants are fully committed, and there are no set winning or losing rules. It looks very real.
The show seems loose, the plot is simple, and the members seem casual.
But please note that all seemingly inconspicuous elements are combined by a man, and the whole thing comes alive and has a soul."
Abao's eyes lit up: "You mean, Su Yan!"
Aaron glanced at the other party: "Yes, if it weren't for Su Yan, these programs would definitely not be able to achieve such success.
His creativity, hard work, and sacrifice connect the program team, members, and every shot.
Many seemingly random arrangements actually have the meaning behind them.
It can be said that director Su Yan is the key to the success of the show.
We can only learn this, but cannot copy it.
His wild and unconstrained thinking surpasses mine by at least ten years."
Aaron felt that he was not unjustly defeated. This was a bit like asking elementary school students and college students to race together, but the hardware conditions were not as good as others.
"Then there is nothing we can do?" Although Abao could understand, he was not willing to do so.
"Yes!" Aaron paused: "I think we should innovate, be brave enough to try, don't stick to the existing variety show types, and find a breakthrough."
After saying this, he sighed again.
"As a director, I actually admire Su Yan from the bottom of my heart.
Food, music, outdoor reality shows, and travel are not actually new themes, but he has a way to come up with new tricks and created the concept of slow variety shows. He is really a role model for our generation."
After listening to this, Abao was thoughtful and silent. He didn't blame the other party for having other people's ambitions and destroying his prestige. He just stated the facts.