In this meal, Su Yan has become the biggest winner.
Director Yang Dongsheng also heard about him and was very happy when he knew that he wanted to learn from him.
Comparing the two, although their qualifications are not on the same level, when it comes to popularity or opinions on variety shows, Su Yan is no less generous.
In addition, his attitude was quite humble, he shouted to each teacher one after another, and Director Zhou was there to smooth things over, so he happily agreed.
After finishing lunch and saying goodbye to the director, several people went to Director Yang's studio without stopping and stayed there almost the entire afternoon.
Su Yan is like a sponge, constantly absorbing various experiences from the other party.
From the stage layout ideas, to the shooting techniques, to the direction of the program, and even the invitations from relevant leaders, everything is down to the smallest detail.
He learned that as the general director of the Spring Festival Gala, he is more responsible for directing, dispatching various tasks systematically, and controlling the overall situation.
You can't take everything on yourself. This is not a sign of responsibility, but it is more likely to cause problems. The most important thing is to integrate everyone's ideas and coordinate and control.
Because personal preference does not mean everything.
The program is very simple to say. Most people say it is good, then it is really good.
Moreover, for the judges, they have to watch a program several times from the first review to the final decision.
No matter how interesting and funny it is, it will probably be boring in the end.
At this time, we need to be relatively objective and think more from the audience's perspective. What is this program like?
After all, a person's energy is limited and his judgment may be wrong. Don't worry about face issues at this time. When it's time to seek professional advice, act immediately.
This is a show for a national audience, not a show to satisfy individual needs.
Su Yan benefited a lot from talking and studying for several hours, which also made him a little lucky. If he hadn't come to visit Director Yang Dongsheng, he would probably have taken a lot of detours.
Even when he asked if he could go to the scene to give some advice when the stage was being set up, Director Yang directly agreed, which made Su Yan even more delighted.
As for talking to Director Zhou about changing the protagonist, he had already told Teacher Huang Lei and the others.
The three of them were naturally very reluctant to quit the show temporarily, especially Dong Dawei. He had originally planned to join the Wuchiao members, but later he had to go abroad for three months because of a co-production of a movie, and there was no way to do it all.
The news that the new season is about to start filming, the result...
Among them, I am the only one who is not from Qinghe Company, and in the past two years, I have been continuously invited to various programs and TV series. This is partly because I was selected by the producers because of my outstanding performance in the program.
However, I didn't force it. After all, the program had to follow the director's ideas. Su Yan also said that they could be guests when the time comes, enjoy the feeling of being served, and check whether everything was done well.
...
In addition, Minjiang Satellite TV is also extremely busy.
Construction has begun on the main venue for the Spring Festival Gala in the building, which is a big event for all employees at the stage.
The TV station has the ability to host the Spring Festival Gala. What an honor it is, and it also shows off its muscles to its competitors.
Many times, they will take the initiative to help with whatever they can. At this moment, everyone is more like a team, working hard for the same goal.
Including Jiang Shan, it is common to work overtime. The TV station building often works until late at night, and there are countless lights on.
Fourth Brother is the head of Minjiang's publicity department. Because he is the fourth oldest child in the family, he is usually very easy-going towards his colleagues, so everyone calls him Fourth Brother. He is used to being called Fourth Brother, so he doesn't mind and agrees happily.
.
A few days ago, Fourth Brother was called to the director's office.
After a long conversation, the usual smile disappeared and was replaced by stress.
The trailer of "Su's Kitchen" and the finished film have been sent to Minjiang, and he was appointed by the station director as the general person in charge of publicity.
The time slot set is 8pm on Friday.
He also knew the reason: Running Man 2, directed by Su Yan and directed by Wanbei, a friendly channel, had finished playing. This time slot was not available and would not harm each other.
This also put a lot of pressure on him.
After all, at the end of Running Man 2, the average ratings for the entire season reached 5.37%, and the final episode even exceeded 6%.
This has already set the tone for Friday’s eight o’clock slot.
If Su Yan's program fails to achieve this effect, the publicity department will inevitably have to bear some responsibility.
But on the other hand, this is also an opportunity.
If he does a good job, he will naturally come into the director's sight.
Therefore, in the past few days, I have been working with my subordinates to continuously study whether we can find another way besides conventional propaganda methods.
The promotional video was already released when the broadcast date was set, which was November 6th.
Weibo, major entertainment websites, and advertisements on our own TV stations are all broadcast, and the click-through rate is not low. Many people are looking forward to it.
The fourth brother also understood that this was basically because of the reputation of the star and Su Yan, and it had nothing to do with him. If he could only give such a performance, he would definitely not pass the test as the director.
There is still some time before it is broadcast, but not much.
Once again, he gathered his men together.
This small conference room has been used exclusively by the Propaganda Department these days.
He also knew that everyone was under great pressure, so he bought a lot of snacks and drinks and prepared them in advance.
Compared with a formal meeting, it is actually more of a chat, a collision of ideas, allowing everyone to speak freely, and maybe great ideas will come out.
The dozen or so people were all used to this atmosphere. After sitting down, Kazikazi ate potato chips and talked about his thoughts.
"On Weibo, many friends from the big V media have helped repost it, but with little success. After all, the show has been on the hot search several times when filming started, so everything that needs to be known is already known."
"The effect of the promotional video is average. Can we consider inserting it before the opening of a popular movie?"
"What about road shows? I've seen many movies travel across the country during the promotion period."
"It's not appropriate, it's different after all."
"You can try it then."
"What about the method? A movie at least has a theme, making the audience curious about what kind of drama it is. But for this show, judging from the title and previous spoilers, it can be said that there are basically no secrets at all."
...
The fourth brother just listened quietly. The discussions were very heated and sometimes they even argued, but everyone understood that it was for the sake of the show and didn't take it seriously.
"Everyone, be quiet!" He knocked on the table: "I think the road show proposal is okay, but can the method be changed? Do any of you remember that a trick was used when promoting "Three Meals a Day" two years ago?
We asked Mr. Huang Lei to go to the lucky viewer’s home to personally cook a meal for him, which aroused heated discussion, and later the winning viewers also sent certification photos.”
"Then can we also make similar publicity? You can focus on this aspect."
For a moment, the conference room became quiet, and everyone fell into deep thought.
"Fourth brother, I have an idea." A voice came from the corner, breaking the silence.
"Oh, Bai Shuyu! Come and share it with us." The fourth brother was very happy to see someone taking the initiative to speak.
"I was inspired by what you said." Bai Shuyu stood up: "I wonder if you have ever heard of viral marketing?"
"Does it mean the kind often used in movie promotions?"
"Yes, this is to use the public's enthusiasm and interpersonal network to spread marketing information quickly like a virus and achieve results quickly in a short period of time. Simply put, it means letting everyone tell everyone."
"You actually know everything you said. Modern people's thinking has become resistant to this key point, and they are not easily fooled!" Someone raised doubts.
Bai Shuyu snapped his fingers: "Yes, it's just because it has been used too many times to draw attention to the public's curiosity or knowledge blind spots. It doesn't seem to be feasible now."
"But what if we did the opposite?"
The fourth brother became interested: "How to say?"
""Su's Cafeteria" has been spread all the time, or fans now have a concept that it is a food show, but..." Bai Shuyu looked at the crowd: "How delicious is it? Is the online broadcast a show?
The effect? No one knows whether Girls’ Generation can cook.”
"Then can we turn the road show into a roadside stall? Let the members show up directly to produce?
My idea is this. I will directly shoot a special episode with "Infinite Challenge". The members of No Choice vs. Su Canteen. Mr. Huang Lei can be said to be a half-chef himself. The two sides will conduct a food PK in major cities across the country.
The audience serves as the judge.
In this way, first of all, the people participating on the scene can become a publicity point, and the uncontested program will be broadcast, which is a win-win situation.
The title can be exaggerated.
China vs South Korea
Who among the artists is the best at cooking?"
After Bai Shuyu finished speaking, the scene fell into silence again.
"Pap-pap-pap!"
one person.
Two people.
Everyone stood up and started applauding.
The fourth brother laughed and patted him on the shoulder: "Okay, young man, hurry up and sort it out. Work harder at night. Submit the plan to me. I will go to the director of the station tomorrow. If it passes, I will credit you with a big contribution."
Other members were also overjoyed. Everyone had been struggling with this problem for a long time, and now that they had solved it, the whole propaganda department was happy.