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Chapter 438

"So tired!"

As soon as Lin Xiaoyun got home, she lay on the sofa in the living room and didn't want to move.

Su Yan also had no energy at all, but he still went to the refrigerator to get two bottles of water and handed them to Yoona.

"Oppa, I never knew that promoting a variety show is more tiring than filming a movie." Lin Xiaoyun didn't get up either, her makeup couldn't cover up her fatigue.

"Thank you for your hard work. In this week, we have traveled to seven cities including Yanjing, Shanghai, and Guangzhou. We still have to work. Let alone you, even the people in Wuchao can't bear it."

After Su Yan came back from Yanjing, Chen Jianshu soon sent a promotion plan for "Su Canteen".

Together with the Wuchao members, we will do two special programs.

Uncle Baek Jong-won led the members of Girls' Generation and Lao Hu to face off against Mr. Huang Lei's unrivaled members in a cooking showdown in the busiest places in seven first-tier cities.

Because time is tight, the program needs to be broadcast in advance, so there is basically no rest. The activities are still here today. In the evening, we will take a plane or car to the next location. After a sleep, we will start recording again and continue to move.

The whole week was filled with high-intensity shooting.

Uncle Baek Jong-won joked when he went back that his wife would probably thank the program crew for losing nearly ten pounds during the filming of the program.

Fortunately, everyone was very cooperative and had no complaints.

Every day when I open my eyes, I rush to the recording site. Sometimes it's a square, sometimes it's a shopping mall, sometimes it's by the riverside.

The leaders of major cities both love and hate their arrival. The program organizers arrange programs to promote their cities, but there are too many people participating.

In Guangzhou, nearly 20,000 people were present, and safety became everyone's top concern.

Fortunately, after the final lap, nothing unexpected happened.

And the effect is obvious.

In addition to the food competition, Minjiang Satellite TV also spent a lot of money to make many program-themed cultural shirts and baseball caps, which were provided to the audience as free gifts.

The ladies made pitiful gestures and asked them to publicize this in their circle of friends.

As a partner, Tencent also helped with publicity, directly promoted it on WeChat, and the QQ box popped up.

In the past few days of recording, I also gave some data.

"Su's Cafeteria" has been sent at least a million times in the circle of friends.

Moreover, after obtaining permission, the proposal story was separately edited into a special program and broadcast in advance.

The love between this young couple has been watched and envied by many people.

Chen Jianshu also spent two whole nights editing the first episode after finishing filming because he had to rush to broadcast it this week.

Minjiang is now in a stage of rapid development. Advertising fees are rising, ratings are rising, and the audience is broadening. Various excellent TV series will also become alternative targets when looking for a platform.

But this is not enough.

In Jiang Shan's view, traditional front-line TV stations such as Xiangnan and Shanghai are still like mountains standing in front of him. Even if Wanbei only entered the first tier two years earlier than himself, in the eyes of industry insiders, the development is still better than that of Minjiang.

.

Nearly 20 million were spent to promote a variety show.

In the eyes of ordinary people, this may seem crazy.

You know, the publicity and distribution expenses of many movies are similar to this amount, and they are trying to make quick money. Whether they will work or not will be known in a month.

Of course, Jiang Shan is willing to spend such a high price not just for the program "Su's Kitchen", but also to build momentum for the TV station itself.

As a frontline employee, it is particularly important to express your voice appropriately.

"Infinite Challenge", as Minjiang's fist program, has always maintained its own advantages.

This time it is a strong alliance.

New programs need publicity, old programs come to help, and at the same time create a wave of momentum, a win-win situation.

The first Spring Festival Gala will be held at the end of the year, which is the time to pay attention.

While gaining attention, the audience will also remember Minjiang in their hearts.

To sum up, it is actually a circle, going around and influencing each other.

Qinghe is naturally a beneficiary.

So when Su Yan was filming the show, he spared no effort and worked hard for a whole week with hundreds of people and nearly 20 celebrities.

At the same time, good news also came from South Korea.

SBC agreed to the proposal to broadcast "Su's Cafeteria" on the TV station. Needless to say, the price is almost equivalent to a gift.

This is also Qinghe’s strategy to open up the market.

You know, when Didi Taxi was seizing the market, it paid a lot of money. There were also cases where passengers used two apps at the same time and made money after reaching their destination.

Compared with Qinghe, the Korean market has just started. As long as it can officially enter, everything is possible in the future.

But the time slot is not bad, Monday night at 9 o'clock, in addition to giving Su Yan face, Lao Bai, Girls' Generation and the others are indispensable.

You must know that their influence in South Korea is still extraordinary.

But it’s still more difficult to get into weekend mode.

One of the reasons for being so anxious is only known to Su Yan and Lao Hu.

Even Mr. Wang only thinks that it is purely about spreading the culture and preparing the program to enter more countries.

In fact, Su Yan was more interested in Lao Hu.

His popularity in China is sufficient, but in South Korea, it is somewhat lacking.

In "Su's Cafeteria", Lao Hu performed very well. In addition to being the handsome guy, his own affinity and occasionally funny nature were a highlight.

If it is broadcast on SBC, it will also be a precaution in advance to let the fans there get to know this Chinese actor.

If the effect is good, SBC will definitely continue to take over the filming of "We Got Married" after the year, and fans will accept it faster.

It can be said that for Lao Hu's life-long event, Su Yan did everything possible.

"Oppa, shall we play games?" Yoona, who had been lying down for a while, suddenly became energetic.

She is very addicted to the Internet recently.

I've been out for a week and haven't touched the mouse. I'm very anxious. I still remember to go back and compete with the prodigy.

"You go ahead and play, I'll cook."

Su Yan said he couldn't play anymore: "Lin Gengxin asked me two days ago, you can give him a call."

The anchor will not look for it.

After all, you have to consider the celebrity’s airs.

There is no way around this either.

You said that if Lin Xiaoyun often appears in the live broadcast room when nothing happens, there will be no mystery at all. When the audience watches the show, they will just want to shout there.

"I was hit 99999"

"I need a medical kit."

"Where is where?"

That would be a lot of drama.

Of course, Chi Chi is an exception. He doesn't consider these things and can't look back on the road of becoming a comedian.

Yoona looked careless and skipped to her Internet cafe.

Su Yan sat there for a while, opened the refrigerator, took a look, and started preparing dinner.

(Thanks to Troop 68212 (then I’m looking for a leader now?) Fat Ant for the reward from the two big guys


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