Early the next morning, the ratings for the Magic City Spring Festival Gala were released.
1.420%, with a market share of 5.47%, a slight increase compared with the previous two years.
However, there are very few comments on Douban, Weibo, and Tieba, which have almost no reference value. Douban even does not even display the score, and there are not enough people to rate it.
Among the limited positive reviews, Aamir Khan's song and dance program was praised. He spoke Chinese very well and the dance was very immersive.
According to past data, Magic City is generally ranked third or fourth. This also sets a goal for Su Yan and the others, to keep the third place and compete for the first place.
When seeing this rating, many staff members were a little surprised. All the good variety shows or TV series in Shanghai far exceeded this figure. So "Su's Cafeteria" would be incredible if it broke 6.
As one of the on-site directors, Wu Yue gave them a popular science guide.
The Spring Festival Gala is actually quite special, especially the Spring Festival Gala of Satellite TV, which cannot be compared with that of Yan TV.
As for variety shows and TV dramas, they are accumulated over time and rely on the reputation of previous creators and other themes to win.
The party is different. It can be said to be a hodgepodge, integrating everything you might like, but it is also a double-edged sword. Some people who watch actor A will hate actor A.
Next, during the Spring Festival period, many viewers will find that TV series and variety shows are less aired or even not aired at this time, especially those with good ratings. The reason is also related to the living habits of Chinese people.
The Chinese New Year is approaching, and everyone is far more interested in visiting relatives and friends than sitting in front of the TV.
It's a very good schedule for movies, but not for TV.
But why are more and more TV stations still willing to join the ranks of hosting the Spring Festival Gala?
The main reasons are two.
First, the manifestation of strength.
I don’t know when the Spring Festival Gala will no longer be the privilege of Yanshi. Those who have the ability to hold it are all symbols of strength. Having my own gala shows to the outside world that I am very strong.
The second is profit.
I am very strong, my host is very strong, my ratings are high, high-quality TV series will naturally be given priority, and excellent hosts will also be given priority. Where are the most critical advertisers?
It is also a first-line satellite TV. If the sponsor's quarterly publicity funds are, for example, one million, then it will definitely be invested in strong TV stations first.
Without him, the input-output ratio is higher and the effect is better.
If you invest a million dollars, only 10,000 people may see it, and others may see 15,000 or even 20,000 people.
Therefore, the Spring Festival Gala has become the benchmark chosen by funders.
Don't look at Jiang Shan who often complains to Su Yan and other party leaders during high-level meetings, saying how much money was spent, and hopes that he will work harder.
In fact, this is also a trick to put pressure on employees, so that they can be motivated.
It is said that it cost 150 million, but the biggest expense was actually the venue, but it was the most worthwhile money spent because it was a long-term investment.
Actors' performance fees are actually not high, and they are almost all free of charge. Giving them a carriage fee is also a publicity for them, except of course for Swift.
There is a lot of sponsorship to be received, and the naming rights are said to be worth 50 million.
Some people will say, you have made over 100 million for each program, but why is there less in the Spring Festival Gala?
In fact, it’s quite a lot. A program of a little over three hours is equivalent to 10 million per hour. This is not a broadcast for three months. Moreover, this is the first time for Minjiang. If the final results are good, doubling next year will not be a problem.
Coupled with the host's spoken word broadcast, subtitle advertisements, and other various implants, Su Yan estimated that he would have spent tens of millions at most, which is quite a lot.
But this is just a guess. In reality, he doesn't need to worry about it and can just mind his own business.
Tomorrow night is the actual battle, and the atmosphere is no longer as relaxed as the previous few days. The stress on everyone's faces, including Su Yan's, can be seen.
Starting from the past few days, his position has been changed to the main control room, and he cooperates with the director to switch the camera.
As for the actors, they are no longer required to sing really well. They mainly practice walking and other things. After all, they have to protect their voices.
There are a total of 8 camera positions in the audience seats throughout the process, 5 of which are fixed, 3 are movable, and three large cranes are located under the stage on both sides and in the auditorium. In addition, there are orbital photography to show the audience in front of the TV.
Show the entire stage effect.
Including the backstage, the actor's tunnel, and some handheld ones, the total number may be a little more than filming a variety show.
But the difficulty increases geometrically.
When shooting a variety show, especially when there are a lot of people, there are more cameras than now. However, if something goes wrong, you can still edit it. In the end, you will take your time in editing.
The Spring Festival Gala is a live broadcast. The scenes from dozens of cameras are displayed on the surveillance screen. Wherever there is a bright spot, it must be switched to it immediately. In addition to Su Yan’s instructions for the connection between the shots, the director’s experience is also very important.
He didn't shy away from saying anything if he wasn't proficient, so he directly hired an external team with huge sums of money.
There is a 7-second delay between the live broadcast and the live TV broadcast, which is also the focus of Su Yan's adjustment during this period.
For example, if you make some mistakes, you must use these short seven seconds to switch to the auditorium or other angles to avoid relaxation accidents. This is also the key to learning.
The entire show has been rehearsed until now, and whether it is the staff or the performers, to put it bluntly, it sounds more like they are on an assembly line.
At what time, minutes and seconds, where we need to be and what we need to do, we are all familiar with it.
For example, for backup dancers, their activity areas have been fixed.
The director and conductor have planned which parts of each program will be featured and which parts will be viewed from a distance. However, they need to focus on the reaction of the live audience when the time comes.
The subtitles, program title, cast and crew, special effects, lyrics, etc. have already been entered into the computer.
The lighting and special effects were also clearly communicated and rehearsed with the on-site director and actors. When to spray, when to blow up the lights, and what on-the-spot reactions the singers should make were basically arranged in advance.
But even so, Su Yan was still nervous.
In the past half month, he had hardly been able to sleep peacefully. He was always dreaming about screwing up the party and being criticized by netizens.
Yoona was woken up by him twice. After knowing the reason, she comforted him, saying that the dreams were always the opposite and she would definitely succeed this time.
...
On the Internet, the well-known entertainment celebrity Mo Shang Qinglian held a prize-winning quiz, which became a hot search topic among netizens.
"Dongshan, Ningliao, and Minjiang, the Spring Festival Gala of three satellite TV stations will officially start competition tomorrow night. Variety show director Su Yan faces a career challenge. Can he break through the siege and choose the TV station that you think will come out on top?
Ten lucky viewers will be selected to give away the latest Huawei p50."
Not long after it was released, tens of thousands of people voted, and even some celebrities forwarded the link.
Among them, Ningliao Station is far ahead with a support rate of 53%. Because the results were good in the first two times, Lao Zhao will support this meeting.
However, in second place, Minjiang defeated Dongshan with 29% support rate.
But most of the supporting reasons are bizarre.
"I support Su Yan without any brains. The variety show is good, but a party is even more trivial."
"Come to see Swifty."
"Come to see Girls' Generation."
"Come to get your phone."
"I'll take a look at them all, just pick one at random."
(Thank you to Mr. Azheng128 for another 500 point reward)