Compared with Su Yan's other programs, the promotional cost of "We Got Married" is the lowest, but with nearly 2 million members who have been on the live broadcast channel for a long time, this is no joke.
Tencent has tasted the benefits of "New Journey to the West" and has also analyzed the trend of the new program and made a plan that is different from the past. Members can watch it in advance.
It's very simple. If you are a normal Tencent member, you can watch the latest program at a fixed time every Friday. If you are not a member, you have to wait 24 hours before you can watch it. And there are not only advertisements at the beginning, but also several times in the middle, at least.
1 minute.
As for why we don’t directly implement member-exclusive services, the purpose is also very simple, to attract traffic.
After all, there are still some students who don’t have much money, so they can’t be beaten to death with a stick. (See here, is it still possible for pirates to become apprentices?) Only when the website traffic is high and the click-through rate is high, can we continue to invest in subsequent advertising.
Tencent spent a lot of money on this long-term program, so it naturally had to make careful calculations to find out how to make it more cost-effective.
Of course, many netizens expressed dissatisfaction with this broadcast method and resisted.
It’s okay if I don’t watch it.
But Tencent remained unmoved. On Friday, the number of new members increased by 200% over the same period. And the closer to the broadcast, the faster the speed. For about ten yuan a month, for most people, it is just a work meal.
It’s just money, but it’s still worth spending.
Moreover, the number of people in the live broadcast room has exceeded that at that time, but it is estimated that it will be difficult to break the record of 13.2 million. At that time, it was not said that only members can watch.
"Whoever has a QQ video membership, I'll exchange it for the Kiwi one."
"I'll switch with you tomorrow!"
"Just buy another membership yourself, what a big deal."
"The key is that I am here for the annual meeting. I feel so bad. I want to see Lao Hu fall in love."
A certain qq group.
"Hey, isn't it the weekend? Why don't you go out to play?"
"Dad, I'm waiting to watch TV."
"TV? That's not in the living room. What are you doing in front of the computer?"
"Oh, this is the first broadcast on the Internet. Didn't you like watching "The Pretender" before? Mingtai got married."
"Hey, can I watch it together?"
"Okay, wait a minute, I'll get on the TV."
A certain neighborhood.
"I hope I can see Hu Shuai get married before my son goes to middle school."
"I hope my daughter can see Hu Shuai get married before she knows how to make soy sauce."
"hope..."
"Is this a curse? Who is Irene?"
"The leader of a Korean idol group is very beautiful, but much smaller than Lao Hu. I don't know if he can be successful."
"Hey, it would be great if it were true!"
Hu Shuai fan group.
The live broadcast room was even more lively.
"Why are there so many people? Can't I, a distinguished Xingyue member, just watch TV quietly?"
"Let's see what you can do. Which of the more than 3 million friends here is not the biggest one?"
"I, I, I am a girl."
"Milk skin Bae Joo Hyun."
"There are still so many barrages. I thought it would be much better if I removed those who are not members."
"Have you ever experienced the fear of being hahahahahahahahahahahahahaha."
"This seems to be director Su Yan's first real long-term program. I wonder if he will change directors like Wuchao."
"Absolutely, but there's nothing wrong with it. I think Wuchao looks good now."
"What a great program that allows Director Su Yan to innovate, so that you can watch it every year without having to wait."
"Don't make any noise, it's about to start!"
Ping Junyun was in front of the computer, and there was a computer at hand with a word document open.
He is a reporter for "Durian Entertainment". The editor-in-chief assigned him a task a few days ago to write a report on Su Yan's new program "We Got Married".
As a fairly qualified insider, Su Yan's name is well known. He has visited Qinghe Company several times, but he has not been able to get an exclusive interview opportunity. It is not surprising that he received this job.
I believe that many colleagues, like him, are now collecting information on the barrage. The audience's reaction can directly reflect the quality of the program. To be honest, what he wants to see more than the current voice of expectation is that everyone will be there for a while.
Damn it, this is real news.
When the show started, he was doing three things: watching the plot, watching the comments, and taking notes.
The beginning is interesting.
"We'll be married for a week."
"We have been married for a year."
"We have been married for five years and have one child."
"We have been married for seventeen years and our children are in high school."
"We have been married for thirty years."
"We have been married fifty years."
Street interviews with couples were released, including newlywed couples and gray-haired old people who care about each other.
There is a problem with the subtitles.
"Is there anything different after getting married?"
"Settle down."
"Someone's cooking."
“Belonging!”
"Be happy."
"Someone cares."
The scene cuts quickly and one person answers, forming a heart-shaped frame in the middle.
"So, what would it be like if a celebrity you were familiar with got married?"
The barrage started to cheer for my idol.
"If Lao Hu marries me, I will give birth to a monkey for you."
"Lin Gengxin, Lin Gengxin, your wife is me."
"Liu Haoran, come to my sister's arms quickly."
"Song Qian, I love you!"
"Irene, come on, don't let Lao Hu go, give him a monkey as soon as possible."
Because they were all members, although they couldn't compete on the pictures, they started fighting on the colors, and they were able to unify in such a chaotic situation.
Hu Shuai, irenen exclusive blue font.
Lin Gengxin and Song Qian are yellow.
Liu Haoran and Li Qin’s words are red.
Of course, there are some who are not too cooperative, or who like it, so just do what you want.
This scene surprised the staff at Tencent's backstage. There were almost five million viewers. Of course, excluding the fact that maybe 80% of them blocked the barrage and only watched the program, there were still many people who could actually achieve most of the results.
The consensus is simply unimaginable.
"One day in March, Magic City."
When a slender figure appeared in the camera, many barrages were already frantically flashing Liu Haoran in red fonts.
The camera turned and went directly to the interview room.
"Hello everyone, I am Liu Haoran!"
After speaking, he bowed to the audience.
"Why do you want to participate in this show?"
Haoran expressed his thoughts there with a little shyness.
The audience will roughly understand after seeing this scene that there is probably no host. It is estimated that this small black room will appear frequently in the future, and the actors themselves will answer some questions.
Then everyone laughed.
Hahahahaha filled the entire screen.
At this time, Liu Haoran was driving a car, asking the co-pilot photographer frantically all kinds of questions.
The post-production process was also very bad. After the sound was directly muted, colorful characters appeared continuously from his mouth, and then hit the photographer Lao Zhou's face.
The best thing was that Lao Zhou just let out a long silent sigh.
"Hahaha, I feel sorry for the staff for a second."
"It turns out that Haoran is like this Haoran."
"She's so cute, I want to hug her."
(It’s the end of the month. Please check your pockets to see if you have any change. You can give it to the author. Thank you!)