Regardless of whether it is a TV series or a variety show, truly speaking, the ratings of the second period can represent the real level.
For many programs, due to various reasons such as early promotion, star lineup, fan effect, etc., the ratings were very high during the first episode, and the response after the broadcast was also very good. However, after the second episode was broadcast, the data dropped significantly.
Situations of decline or even halving occur from time to time.
This is actually the same as some bad movie tricks to make money. The total investment is estimated to be not much. The entire series is shoddy and a 1-minute promotional video highlights all the highlights and you can make a fortune.
Leave.
However, "Three Meals a Day" does not fall into this category.
In the second episode of the program, attention increased significantly.
The main reason is that the three young ladies performed very well in the first issue. After Huang Lei and others were compared in various ways, the result was a complete defeat, and Gong Li appeared in the last five minutes.
After the audience's curiosity was aroused, it ended immediately. The crucial final program preview did not contain any substantive content, but a solo interview by Gong Li. When asked if she was interested in staying a few more days, she turned around
He left, which made everyone eager to know what happened.
Therefore, on Saturday night, countless viewers were waiting in front of the TV or opening the app on their mobile phones, waiting for the program to be broadcast.
Later on, it seemed like he was joking with everyone again.
The timeline went back to a few hours before meeting Gong Li. Many experienced viewers who grew up in rural areas had already figured out that the basket provided by the staff was potato seedlings, but the naive three thought it was their lunch.
, caused many people to laugh at the TV, which seemed to imply that what comes next will not be easy.
When Haiqing said that the thing she wanted most urgently was a rice cooker, it was obvious that she was quite helpless about cooking.
After receiving the 500 yuan given by the program crew and the three of them happily running towards the town, when the special BGM for spy movies appeared inexplicably, everyone looked confused.
When the camera turned, it was discovered that it was Gong Li and the director hiding in a car on the side of the road. They were so afraid of being discovered by the other party that they almost became calm, especially the expression on Gong Huang's face, which was very serious.
After shopping, the trio returned home. After seeing more people in the yard, the camera gave a very close-up. When Wang Xiaochen dropped the rice cooker on the ground in surprise, many viewers also felt a little bit in their hearts.
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When planting potatoes, both the members and the guests saw a completely different aspect. Such a large piece of land could be planted with just their own hands.
The final ratings reached 7.03%, and the highest rating was 7.55%, which was slightly higher than the first episode.
"Gong Li turns out to be so cute. When she was hiding in the car, she kept asking if she was leaving. I was so amused to death."
"I just want to say that fortunately the rice cooker was not broken, otherwise Wang Xiaochen would have been beaten by his two sisters, and then the sister would have shouted "Come on"."
"It's different from the first season. I've already guessed that if Xiao Nanyuan came to grow potatoes, he would definitely complain a lot."
"I can only say that the director's vision is really good. Hai Qing and the others are really suitable for this show, but the speed is too fast."
"Forget about everything else, the first guest is Gong Li, so I can't even think about who will be in the next episode."
The rating on Douban not only did not decrease, but increased by 0.1 to 9.8. Coupled with the positive reviews on the Internet, Yanshi and Qinghe suddenly had a bold idea.
Can it hit double-digit ratings?
Soon, after the two parties negotiated, they immediately took a series of actions.
The Haiqing trio gathered again and began to build momentum through live broadcasts, offline road shows, participating in various programs, and even Gong Li was pulled out again to record a video, probably to thank the audience and fans for their continued support of the program.
In addition, through respective channels, let acquaintances and celebrities help promote it. You must know that the myth of "Grandpas Over Flowers" was driven by the actors.
As for Qinghe, he edited a few interesting clips, as well as some interesting things that happened during the break, and made a collection for broadcast on the Internet.
Unexpectedly, it had a miraculous effect.
One video in particular received tens of millions of views as soon as it was posted, with tens of thousands of comments and countless reposts.
Four women were sitting in the living room, together with the only male director. There was red wine and some braised food on the table. Everyone was obviously a little drunk. Gong Li recalled the experience of getting to know Hai Qing, which also answered the question for many viewers and the industry.
People asked why she came to participate in the show.
But at the end, Su Yan played the music on his mobile phone, and then Gong Li and Hai Qing started dancing. It was like a wild dance, twisting casually and not caring about the beat. This made the fans excited and found it very interesting.
Who would have thought that actresses who usually appear either noble or coquettish in various works would be so genuine in private.
The response to some other videos was also very good, and Qinghe did a great job.
In fact, this kind of propaganda is also easy to understand.
Take a movie as an example. In the past, after the screening, when the subtitles appeared, there would be various funny scenes, which many viewers liked to watch.
It's just that recent movies don't do this very often. The reason is to maintain the seriousness of the movie and prevent the audience from being entertained.
However, the variety show has no concerns in this regard. Many fans even strongly requested the program team to show more after watching the video clips, otherwise it would be too difficult to wait for a week.
Naturally, Qinghe would not be satisfied with this requirement, and would definitely try to satisfy his appetite.
Su Yan was naturally informed of this decision to achieve double-digit ratings.
So he came up with a trick.
First, three videos were played in a row, and the three couples I married were directly asked to stand together, which was a forced publicity.
Then he and Yoona appeared on camera at the same time and performed a skit.
The two of them were sitting on either side of the sofa, not speaking to each other. There were a few cups scattered on the floor, as if they had just experienced a quarrel and were in the middle of a cold war.
Yoona was still wiping tears secretly, while Su Yan sighed.
"Don't you love me anymore?" Lin Xiaoyun said the first line.
"My little ancestor." Su Yan is also good at acting: "Pepsi can't learn to pee in a fixed place, it really doesn't mean I don't love you."
"Then why does Qixi know how to do it?" Yoona said reluctantly.
"Em... How about letting the Seven Joy Cult teach it?" Su Yan asked tentatively.
"snort!"
"Don't be angry." Su Yan had an idea: ""Three Meals a Day" has started. I heard it is the new variety show of the famous director Su Yan. Don't you like him the most?"
"Really?" Yoona shouted exaggeratedly, not caring that they were quarreling now: "Then what are you waiting for? Quickly lock in Yan TV's set, remember that the broadcast time is Saturday night at 8:30."
She looked cute in front of the camera.
This ingenious and rather "blunt" advertisement quickly aroused the attention of fans.
"Yooner, please be more careful, you are an idol who wants to be an actor."
"Funny couple, online promotion."
"Will Dad Yanshi be happy to see such publicity?"
"What's going on with this inexplicable joy? It looks so joyful."
"By the way, what are 7Up and Pepsi?"
"The ones upstairs are the two dogs raised by Yoona's family."
It's just that someone is unhappy.
A certain quasi-celebrity couple, although I don’t know what specific works they have, I heard that the husband’s father has an unknown background. Recently, they have been flooding the screen. They show their affection on various occasions and finally announced that they are getting married. As a result, the popularity was directly affected by Su Yan.
The advertisement was covered up.
Of course this is off topic.
After finishing filming in South Korea, Su Yan had a few days of free time. He flew directly to the film and television studio, visited his wife, and by the way, gave her the things that his father-in-law asked him to bring back.
Basically, it’s kimchi, red ginseng drink, and some traditional Chinese medicine to nourish the body.
After returning to Shanghai, the advertising sponsor sent someone to check on the progress. They were amazed at Su Yan's achievements. It was estimated that it would take less than three months, at least half the time, to start filming.
Hearing this reply, Su Yan also felt that it was normal. You must know that effort and reward are directly proportional, and he seemed to be able to understand Kim Jong-guo's thoughts a little, and iron playing can be addictive.
When he went to the gym in Shanghai again, the coach was stunned. He thought that Su Yan must be confused again after not seeing him for such a long time. Unexpectedly, there was a surprise. If it weren't for the fact that he was a celebrity, the coach would be shocked.
I wanted to take two before and after photos for publicity.
(Thanks to Mr. Yang Yitong for the reward)
ps: There will be no rest during the Mid-Autumn Festival, and updates will continue