"Gong Li, Lao Yu, Lao Ma, I won't be surprised whoever comes this time."
"Is there any possibility to invite Fa Ge over? It would probably be quite interesting."
"I've been waiting for a week. It's so hard. Why isn't it just one issue every day?"
"I was originally going to see my girlfriend, but in order to watch a variety show, I lied about working overtime. Well, actually I don't have a girlfriend."
"I'm so curious as to who the guest will be."
"It won't be the three people from the first season who are coming. I think this is good."
"Please Yan Shi, Dad, let me win the prize, and I will take Dad to see Dad."
On the day the show aired, there were various comments on the Internet discussing similar topics, and Yan Shi’s father, who has always been aloof, came up with a strange trick.
A message was released through multiple channels. The general content is that "Three Meals a Day" will be broadcast this Saturday. During the period, various questions will appear. As long as you send a text message and answer correctly, you will have the opportunity to visit the Yanshi Building.
All expenses are included, and as long as you repost on Weibo, you will have a chance to get a quota.
As soon as the news came out, fans were fine, but major TV stations were shocked.
Dad changed?
This routine is obvious, it is to attract traffic to watch the live broadcast.
China has a large population, but in fact many people have never been to Yanjing, let alone visited the Yanjing Building. It is all free, so it is definitely attractive, and it has commemorative significance compared to the material rewards.
Especially on Weibo, with just a few clicks of the mouse, you can have a chance to win a prize. In the past few days, it has been forwarded by countless people.
In fact, not only Yanshi, but also southern Hunan, northern Anhui, and Shanghai are also looking forward to it.
At the end of the last episode, the highest ratings of "Three Meals a Day" have reached 8.19%, another improvement of 0.6%. There are still 4 episodes left, and theoretically there is a chance to break 10%.
Why is it theoretical? After all, the base number is there. The current ratings are already the best in fifteen years. It is like a 100-meter race. The world record is 9.58 seconds. It is not easy to improve it by 0.01 seconds.
.
However, major TV stations still have hope. Entertainment news, interviews with people, and top variety shows are all reporting on relevant ratings, exciting content, or directly inviting members to do a special program.
Why don't you get jealous and instead take the initiative to help?
Are you jealous that your father is better than you?
Doesn't exist.
Originally they were not on the same level or level.
On the contrary, if it really breaks through 10, for them, no... it should be exciting news for the entire television industry.
This comes back to that reality.
With fewer and fewer people watching TV, advertisers, TV series, and even variety shows are beginning to broadcast online.
There is no way, the advantages of the Internet are so huge, and viewers can choose the programs they want to watch at any time and according to their own wishes.
Although TV now has a replay function, it is not included in the ratings and the sponsor cannot see it. Moreover, the magical communication method of barrage is still not possible on TV.
This trend has not improved so far, but will definitely become more and more serious.
Because people's lifestyles have changed. Most of the people who watch TV are middle-aged and elderly people. Children have been exposed to mobile phones, pads, and computers since kindergarten. It should be difficult for them to sit in front of the TV when they grow up.
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Even in many families, the TV has become like a piece of furniture. It is not even seen in the bedroom and is not used as many times a week as the washing machine.
There is no right or wrong in this, it is just the way of life of modern people.
The days when television stations were aloof are long gone.
Funders have many more advertising options, and the Internet even occupies more resources in many cases.
However, the disadvantages of the Internet are as obvious as its advantages.
That means the quality varies.
The cost of thirty seconds for any local TV station may be about the same as that of a small website for one month of continuous broadcasting.
"One sword 999 level"
"It's green, it's green"
"Next evening"
"xx medical beauty"
“xx men’s hospital”
Advertisements like this that are obviously deceptive or look very cheap are flooding the Internet. Even those who have a little financial strength or have been deceived will not believe it, so that other brands that are indeed cheap and high-quality are affected.
Do Chinese people believe in advertisements?
letter!
There is a sentence that is a bit ironic, but it reflects the real situation.
Foreigners rely on dentists to treat their teeth, but many people in China rely on toothpaste.
This also proves the influence of TV advertising on consumers from another aspect.
Okay, I’ve gone off topic a little too much, let’s get back to TV.
In the past ten years, the TV series with the highest ratings is "In the Name of the People", reaching 7%. As soon as this TV series came out, it was dubbed by the media as a "crowded audience". It is a bit exaggerated, but it is also true. Indeed, more than 10 million families are in front of the TV.
Looking forward to the broadcast of the series.
So in the first episode, the cost of an advertisement was less than one million, and on the second day, it immediately reached tens of millions, ten times more, and everyone was still fighting for it.
It shows that the big donors are not short of money and they still have vision. As long as you can produce results, I am still willing to invest money.
"Three Meals a Day" naturally helped Yanshi earn a lot of money.
Although Qinghe has not made much money in terms of money, its influence has indeed made a qualitative leap. Of course, this is not aimed at platform people, but in the industry.
Think about it, how awesome is an economic company that has the ability to produce variety shows with 8% of the ratings? If you want to cooperate with which company or star in the future, the other party will definitely consider it. This is hard power.
At least in the next two or three years, Qinghe's road will be smooth.
Although it is not very profitable, the celebrity economic business is still the main business. Such a powerful company will naturally become one of their choices. If it has more artist resources, the related business can be expanded, which is a very virtuous cycle.
You know, if you can establish a relationship with Yanshi, let alone make money, you can actively contribute money. Many people and companies are willing to do it.
As one of the protagonists, Director Zhou was not in a calm mood either. Let alone becoming a full-time employee, he would not have been needed to keep an eye on the stage before.
But he still did it. The reason was very simple. The tasks assigned by the station had already been overfulfilled. He came here just to witness whether a miracle happened. With Director Zhou's relationship, he only needed a phone call to get it.
Watch in real time, no need to wait until the next day.
The staff didn't feel any pressure towards the leader's arrival. After all, they didn't shoot it, they were just responsible for broadcasting it, not to mention that the other party also brought midnight snacks.
At 8:30 in the evening, countless people across China were sitting in front of the TV, waiting.
Will a miracle happen?
(Thanks to the 500-point reward from Come on Battle Boss)
ps: 5.50 Chapter 3, I’m going to bed. There’s no reunion dinner today. I’ll continue typing when I get up.