It took a total of three days to shoot all the parts in the city. The speed was average, but because it was the first phase, many things were still being explored.
Director Chen and Wang Yangyang were sent together to shoot the location, that is, the method or source of food raw materials. They chose crabs and roasted grass jelly respectively to capture the production process.
It probably means that not only do they have to go to the workshop, but they also have to go to the sea.
Sister Hong took the writers to Yanjing, the next filming location, to seek permission and help from the local department. Huang Lei only had to wait at home.
Su Yan accompanied Xiao Cai at the TV station and spent two days editing the film.
Although the photographers had never taken many shots and followed his instructions, the effect was still good and basically similar to the original version I had seen before.
However, it was not enough to say yes, so when watching the film, not only the director of the station, but also 50 colleagues of different ages in the station were invited. Each of them was also given a small book, and asked them to write down the most true feelings after watching the film.
idea.
In the dark viewing room, Su Yan felt a little nervous and breathed unnaturally.
Jiang Shan looked funny and thought to himself that this is what young people should look like.
The video starts playing on the screen.
First, it is an aerial shot of a drone, overlooking the entire Banyan City, and then it slowly moves, with subtitles popping up on the side.
‘Falling in love with a city because of a delicious food’
Then the camera moved forward quickly, from high to low, and finally focused on Teacher Huang Lei walking on the road.
This scene is actually edited, but the connection is better and cannot be seen with the naked eye.
The effect was also very obvious, and many people cried out in surprise.
Jiang Shan joked in a low voice: "You are using the same techniques as making movies to create a variety show."
Su Yan smiled along with him.
The whole process lasted 60 minutes and there were very few hilarious moments, but everyone always had a smile on their face and their expressions were very relaxed.
The final score also made him feel reassured. It was a perfect score of 10. The final evaluation was 9.4 points. After deducting possible acquaintance points, 8.5 points were deserved.
Jiang Shan learned the result and held his hand to congratulate him.
"By the way, let me tell you that I will leave it to Da Zhou to do "Star! Kitchen"."
Su Yan nodded. He knew the director and had many years of experience.
"You don't need to tell me this, the copyright has been sold to Taili."
"I asked you to give me some guidance when you have free time. Even though it's on Wednesday, after all, it's the child you gave birth to. Don't you care about its future at all?" Director Jiang said angrily.
"Yes, yes, I understand. I will go and take a look when I have time."
"In addition, other satellite TV stations are basically launching or preparing new programs for the end of the year, so you have to work harder." Jiang Tai has high expectations for him.
Su Yan nodded heavily, feeling that his shoulders became heavier.
Because Director Jiang’s hand pressed very hard.
Since the quality was acceptable, Su Yan focused on the next shooting and asked Xiao Cai to cut out a promotional video, which didn't take more than 15 seconds.
"The Masked Singer" is now a hit, and it will definitely be necessary for Mr. Huang Lei to participate in an episode to guess the group's guests and promote it.
Not only Minjiang TV Station is exerting its efforts, but other satellite TV stations across the country are also secretly exerting their efforts.
The first TV Festival "" has issued official documents and will be held in Shanghai on December 31.
All TV stations are clamoring for free publicity, and relevant advertisements can be seen at all times.
It is very different from previous TV festivals. TV series are no longer included in the assessment options. It can be said that it is a grand gathering for people in the industry for the programs produced by satellite TV.
Directors, planners, and hosts of children's, variety shows, news, and other programs are the hard power of a TV station, and they are also the targets of awards at this TV festival.
They are all gearing up for this opportunity to make a name for themselves.
The experienced ones want to get to the next level, while the newcomers want to make a splash.
hn Satellite TV, which has always been the big brother with its "Basecamp" and "Up" programs, has also been impacted by JS Satellite TV this year. After all, the other party spent a lot of money to introduce "Good Singing", which greatly increased its influence.
The "Comedian" purchased by Dragon TV cannot be underestimated, and the ratings are quite impressive every season when it is broadcast.
Maybe it's a bit shameless to say this, but the programs launched one after another by Minjiang Satellite TV have made many giants feel some pressure and some inspiration.
It turns out that if you do well in variety shows, you can quickly improve your own strength.
It turns out that variety shows can still do this.
Even some small TV stations are holding back their energy and secretly making preparations to surprise their big brothers.
Of course, none of the above has much to do with Su Yan. After all, he is just a small variety show director, just a little butterfly that flaps its wings.
I originally planned to finish Yanjing and meet up with the film crew, but was suddenly delayed again.
Regarding the naming rights of "Street Food", this is a big deal. It has been announced on the official website before, and the TV station's marketing department has also sent invitations to some companies.
Compared with the embarrassment half a year ago, now it is a shotgun exchange for a cannon.
The audience may not understand the word Su Yan, but the advertising departments of these companies are familiar with it.
I produced two programs in half a year, ranking first in the country in the late-night segment and setting a record.
The chief planner of the currently popular "The Masked Singer".
Now we have a new show.
When Su Yan was having a meeting with his people, he heard that more than 30 bidders had submitted bids, many of which were large companies.
My program will probably cost more than 20 million yuan before and after, so it should be a bidding process.
The advertising manager politely asked him if there were any requirements for the naming rights. Su Yan didn't quite understand this, but he gave him a suggestion. He simply started with something lower, maybe 1 million, and let them decide how much they would spend in the end.
On the day of the bidding meeting.
Nearly forty business representatives were sitting in a special conference room. Everyone had the name of their own brand in front of them. There was still a while before the start, and some acquaintances were chatting with each other.
During the bidding process, the program type, investment, broadcast time, host and other information were clearly stated. The brands that came were basically some fast-moving products, mostly condiments, beverages, and laundry detergents, but there were also three home appliance giants.
participate.
What is different from before is that Su Yan also added a video viewing link. Before starting, the content of the first issue will be played directly.
The result is that some people who originally came just to go through the motions to see if there are any cheap brands can postpone the application for a while and start communicating directly with the company.
Su Yan and others were naturally happy and made a gesture of please.
The host is a professional auctioneer.
"Good afternoon, fellow advertisers. First of all, we have entered the first round and the final auction of naming rights. The base price is 1 million, with each increment not less than 100,000. Now everyone can start bidding."
"Good-tasting soy sauce bid 1.1 million"
"Fun jelly offers 1.2 million"
"The OPP mobile phone bid is 2 million, and now the price increase every time is not less than 500,000."
The host is very experienced. When looking at 100,000 or 100,000, no one put down their hands and just kept raising the price.
"Haier Company bids 80 million, and now each increase in price is no less than 5 million. Is there anyone else who wants to follow suit?" The auctioneer kept scanning the crowd, raising the auction hammer in his right hand high and shaking his left hand.
"Okay, OPP mobile phone offers 90 million."
This price has made many brands give up. It’s not that they can’t afford it, but they have to consider whether it’s worth it.
After all, the show is broadcast at six o'clock on Friday, which is not prime time.
"Snow Gold Beer, 100 million!!!" the auctioneer shouted.
Su Yan exchanged glances with the manager of the advertising department, this was a sure profit.