There was smoke, a mountain of cigarette butts, an empty Red Bull can that was swaying around, a crackling mouse and keyboard, and a raging programmer.
Film post-production.
It sounds like a pretty high-end profession.
but.
In reality, there is no difference between being an otaku.
Star City is their name, they are very famous, they are called Chinese Light Demon, their strength is evident.
Since taking over the post-production of Qinghe's "The End of the World" movie years ago, 80% of the entire company's resources have been allocated to the entire project. Not only that, but several experts from abroad have also been specially invited.
The other party said that the desired effect must be on the same level as a Hollywood blockbuster, and money... is not an issue.
Director Su Yan provided detailed hand-drawn storyboards, but they were of little use, of course, at the beginning.
The picture he wanted and the effect produced were very different.
This situation is also expected.
"There are two trees in front of my house, one is a jujube tree, and the other is also a jujube tree."
Although the teacher gave many profound and connotative interpretations, Su Yan always believed that the later network view was the most correct.
When Lu Xun was writing, he drank too much.
There were two trees in my mind, so I wrote: "There are two trees in front of my front door, one is a jujube tree."
As he wrote this, Lu Xun suddenly couldn't remember what the other tree was, so he put on his slippers and went to the door to take a look.
Damn it! Two date trees.
I only had 3 pieces of manuscript paper at home. I tore it up and rewritten it, which affected my inspiration. I gritted my teeth and wrote
"The other one is also a date tree."
No matter how good the hand-drawn split shots are, there will always be misunderstandings. Even if Su Yan is explaining it by the side, the picture that appears in everyone's mind will be different.
Fortunately, there are many people and computers in Star City, so he can make different plans for him to choose from. And after running in, the director's needs have gradually become clearer, and there are fewer and fewer places that need to be modified, and the speed is getting faster and faster.
On February 10th, Su Yan edited the first version of the promotional video.
A pond in the style of ink painting, with a few pieces of green grass and a lotus. The water droplets fall, causing ripples, and the four characters "green grass impression" appear.
The screen turns black.
music plays,
Long and sad.
thunder,
lightning,
Let people look down and understand everything in the night.
The ruins and ruins are everywhere, and everything that once sheltered under them was destroyed in the collapse.
The original city streets have become muddy and overgrown with weeds.
All that's left of the vehicles on the side is their frames.
Various signboards hang in the air,
The street lights have long lost their function,
The faint lights in the dilapidated buildings and the firelight in the corners prove that humans still live here.
In the middle of the city, there is a huge semicircular bunker, which is so unique.
"Quack!"
The camera turned.
A crow is standing on the trash can,
"Whoop, whoop."
The sound of suppressed breathing,
music changes,
No longer sad, but nervous.
The camera zooms out to the corner a few meters away,
Two young men and women, plus a child with a broken arm, were trying hard to hide their bodies.
The chest rises and falls sharply,
Sweat slid down his dark face,
It can be seen that
they are tired,
they are hungry,
They are afraid.
There is silence in the darkness,
the only thing that can be heard,
The sound of their breathing.
"Clang!"
a loud noise,
The expressions on the faces of the three people became extremely horrifying,
The boy directly carried the girl with a broken arm on his shoulders.
They started to run away,
Walking through an abandoned parking lot,
Running past empty supermarkets, apartment buildings, shopping malls...
finally,
In panic,
Three people stepped into the air at the same time,
Fell into the sewer.
The screen goes black again.
"The End"
Director Su Yan.
It will be released nationwide on May 1st.
The 80-second promotional video was released online simultaneously across the entire network.
All portals, all video platforms, all electronic ticketing platforms.
At the same time, promotional posters were placed in nearly 40 theaters including Wanda, Dadi, ZTE, and China Film.
Bus and subway stations in first-tier cities are no exception.
Guo Hangyu was holding his abdomen, with blood on his face and a determined look in his eyes. He was half-bent and looking forward. His other hand was protecting Tirol beside him. Liu Chutian was hiding between the two of them, with a very scared expression.
The background is the dark city and the huge white bunker.
That's right, Su Yan is throwing coins.
Throw coins like crazy.
The era when the aroma of wine is not afraid of the depth of the alley has long passed.
In order to cooperate with the first wave of publicity, 20 million was spent directly.
But in fact, it was not Su Yan who decided all this, but Lao Wang and Qinghe Xuanfa.
After determining the time for the later stage, that is, ensuring 100% completion in early April, a detailed plan was quickly made, and all I had to do was cooperate.
Naturally, the target is the May 1st gear. As far as the current situation is concerned, it is more beneficial to "The End of the World".
There are four domestically produced films and one Hollywood production that are known to be released at the same time.
Among them, Qian Yu's "Spring and Summer" is regarded as the biggest competitor. After all, the fifth-generation leader and the configuration of dual traffic stars have already caused many media in the industry to start touting it.
As for "Dark Shadows", it grossed more than 70 million at the box office when it was released in North America, with an IMBA score of 5.9 and a Rotten Tomatoes index of 43%. The most important thing is that it is a horror film. When it is broadcast in China, I don't know how it will be.
The other three films are of low cost.
May Day is no longer the traditional Golden Week. There are only three days of holiday. Many big bosses are willing to wait.
Among the six movies, "The End of the World" has the highest investment and the same amount of attention, so after the promotional video was released, many film critics immediately commented after watching it.
"It can only be said that not everyone can make movies, especially the theme of the apocalypse. There are not many in China, but what I saw was Hollywood-style shooting methods, grand special effects, and money and willfulness.
..”
"The music is very good, and the camera sense is also good. However, after watching the promotional video, I have no idea what kind of movie this is. It runs aimlessly. I don't ask for any world view, but there is not even a line.
I don’t understand what I want to express..."
"Let's make a bold guess. In the post-disaster city, the protagonist flees in panic. With the title of the movie, apocalypse, he is either a zombie or a robot. The final ending is usually that the male protagonist is sacrificed, and the female protagonist and her child are rescued. Want to get a new life?
The story is probably difficult and cliché..."
These comments are already very polite. It is normal for film critics to be venomous, and many of them directly criticize Su Yan to the point of being completely useless.
This is what they eat.
Even those movies that have exploded in word-of-mouth and become box-office hits after their release are still criticized.
There is nothing that cannot be said about the plot, costumes, acting, colors, logic, and all the elements of a movie.
Even seniors like Zhang Yimou and Lu Chuan were not immune.
Therefore, Su Yan was very open-minded. He was just a rookie. It was normal for him to be scolded. If everyone came here to be a licker, he would have to see if the sun came out in the west.
When Lao Hu saw the report, he wanted to come and comfort him, but he saw Su Yan and Huang Lei sitting together, chatting and laughing.
"You're not nervous at all?"
"Does being nervous make things better?"
"Won't."
"That's alright." Su Yan poured him a cup of tea: "The movie has been shot. It's good or not. I don't have to worry about the post-production promotion. I just do my best and follow fate."
Hu Shuai sat down and said, "Are you just going to watch movies where people slander you?"
"We can still pray." Su Yan joked: "Whether the movie is good or not doesn't count for you or me, and it doesn't count for these film critics. Only the audience has the right to speak. What they say is bad.
Are there not enough movies?"
Huang Lei agreed: "It's a good thing if someone pays attention and someone criticizes you. It would be terrible if no one cares about it at all. Moreover, whether you read the comments of netizens or not, it's completely different."
As he spoke, he turned the notebook in front of him.
"This is the message at the bottom of the official blog, you can read it."
It seemed that they were also paying attention to this matter before he came in.
"I've watched the promotional video eight times, have you seen it? It feels like Resident Evil is about to happen. I'm looking forward to it."
"Guo Hangyu is so handsome. It's rare for a celebrity to have good looks but still rely on his acting skills to make a living. So is he fighting monsters?"
"It feels like a Hollywood blockbuster. It seems that these hundreds of millions are not wasted. I am worried that the special effects are only 50 cents."
"As a fan of Tyrol, I don't owe Su Yan a movie ticket, but it does attract me."
"I hope it won't be like the game CG, where all the money is spent on promotional videos, but the content turns out to be bullshit."
Lao Hu scanned the previous comment and received mixed reviews, but he was more objective than the so-called film critics.
Close the computer and drink some tea.
"Just tell me if you need any help. I also hope that this movie will help me earn some money as a wife."
Su Yan smiled: "Don't worry, when you are busy, you will make a cameo anyway, right? What's going on with your movie?"
"It was released a month earlier than you, and I have to go to South Korea in two days..."
"Oh..." Huang Lei and Su Yan made teasing sounds at the same time.
"I really went to work. Irene has a performance in Malaysia, not in Korea." As soon as Lao Hu finished speaking, he looked at their eyes and knew that he was wrong.
"Oh, not in Korea, who is?"
"I don't know. I didn't ask him why he was so proactive."
"There must be something wrong in your heart."
"I think so."
"Okay, okay." Lao Hu quickly changed the subject: "Where is your wife? Why didn't you see her?"
"The crew is in the post-production stage and there is still a lot of finishing work to do. To say that Lao Mouzi is still amazing, a TV series with 40 episodes and an investment of more than one billion is simply terrifying."
Huang Lei doesn't think so.
"It's not easy to hire him to make a TV series now. Let alone more than one billion, even if you add 0, someone will come over waving a check. The strength is there.
If this movie is a success and you want to make another movie in the future, I guess Lao Wang will just need to spread the word and the funding issue will be solved."
Su Yan deeply agreed: "Besides, in fact, my expectations are not high, as long as I can make a small profit, don't let Lao Hu lose his temper in the future."
"..." Hu Shuai
(Thank you Qingbai for the reward. By the way, double monthly tickets will start on the 28th...although it has nothing to do with me)