Rongcheng, one day, 4 theaters, a total of 1,677 viewers.
Ludao, one day, 5 theaters, a total of 2011 viewers.
Yangcheng, one and a half days, 7 theaters, total audience 3154 people.
Yanjing, two days, 9 theaters, a total of 3865 viewers.
In northern Anhui, there were 6 theaters in one day, with a total of 2,889 viewers.
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Celebrity roadshows have always been a very mainstream way to promote films. In the early years, the format of roadshows was relatively simple. Before and after the movie was released, celebrities came to the theater and had about 10-20 minutes of question and answer interaction with the audience.
After more than ten years of development and expansion of the film market, the format of road shows has begun to become more colorful, from interactive Q&A to playing games with fans, taking selfies, giving gifts, etc.
It seems to have become an indispensable part of the current film promotion strategy.
For theaters, if the movie is popular and has many stars, almost all theaters will rush to actively fight for it, but this also depends on the specific strength of the theater. If it is one of the top five theaters in a city, it will be easy to win.
If the star road show opportunity is ranked around tenth, it depends on the coordination with the film studio.
Because it takes about an hour for celebrities to go to each movie theater for road shows, of which about half an hour is on the road and half an hour is spent communicating with the audience. Celebrities usually arrange to hold media meetings in the afternoon, and then run road shows in the evening when there are many audiences. If
It is acceptable to schedule five or six road shows in one night. If it is scheduled to seven or eight, the stars will have a very hard time, and it may end late at night. If your theater is not strong, it may be deleted.
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For Su Yan and his team, the time for road show work is to leave early and return late.
I go to five or six movie theaters every day after 11 pm, then go back to the hotel to rest, and then take the earliest flight to the next city the next day, so there is basically no time to sleep.
I didn’t dare to drink too much Red Bull, so the staff provided health-care oral liquids, which were packed in boxes, and I drank several of them a day.
Dark circles are a standard feature and must be covered up with makeup.
This kind of high-intensity publicity makes everyone exhausted. It is common for them to fall asleep while moving and be woken up with a dazed look on their face.
It was Su Yan's first time to visit many cities, but until he left, he didn't know what it was like, what attractions there were, and whether the snacks were delicious.
In the later stage, with the help of Huang Lei, Chi Chi, and Lin Gengxin, the troops were divided into three groups. For twenty days, they visited 26 cities and nearly 140 theaters (universities, shopping malls), and the results were brilliant.
Moreover, Qinghe also adopts a hunger marketing strategy. The roadshow does not show videos. Obviously, it has great confidence in the quality of the movies and mostly focuses on interactive communication.
There were tens of thousands of spectators in attendance, and countless photos were uploaded, which also whetted the appetite of fans.
What Su Yan remembers the most is the event held at his alma mater in Yanjing.
Nearly a thousand juniors and juniors came. Knowing their hard work, they also presented soup cooked by their own hands, saying that although it was not as fragrant as Yoona's love brand, don't be dissatisfied. It was obvious that they watched the broadcast and then decided
of.
Especially when classmates gave Su Yan banners of support, which he jokingly called Spring Festival couplets, they were directly posted online, and a bunch of people came to spread the word to him.
However, although the crew of "The End of the World" is working so diligently, it does not mean that the filming will be high. The specific situation still needs to be seen after the broadcast.
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On April 27, representatives from various investment and issuers gathered in the Qinghe Conference Room, including Su Yan.
The premiere will be held at Wanda Cinemas at 6 o'clock tomorrow evening. The relevant work has already been arranged and the road show has been temporarily suspended.
The main purpose of the meeting is to briefly summarize the past and plan the next matters.
Lao Wang was making a report on the stage.
Su Yan also learned a lot of information that he had not known before.
"The End of the World" is estimated to have an investment of 400 million. So far, the money spent has reached 487 million. Except for the production cost of the film itself, which is slightly higher than the standard, the rest are all publicity expenses, and about 50 million funds have been prepared, waiting for the official announcement.
Invest after the release.
This time, I am luckier because May Day falls on a Friday, which means I will have three days of real holiday.
In terms of pre-sales, although Su Yan and the others worked hard, the result of 110 million seemed a bit low for investment, while the film production was at 28.75%.
The main competitor Qian Yu's "Spring and Summer" invested 130 million, pre-sold 80 million, and the film schedule was 25.5%.
Although the pre-sales of the North American blockbuster "Dark Night" were not good, with only more than 90 million, it occupied the largest number of films, reaching 31.1%.
Of course, this is just the plan for May 1st, and there will be many subjective and objective factors that will affect the future.
Pre-sales of 100 million are already an unattainable figure for many movies, and even a lot of them will not be able to reach this figure by the time it is released.
The current investment in "The End of the World" is about 500 million, which is real money. Many movies claim to invest hundreds of millions, but they are just gimmicks. If you really invest that much, you will really lose money.
Therefore, to basically get back the money, the ticket price must be at least 1.5 billion.
Half of the total, RMB 750 million, belongs to the theater chain, and then the film development foundation, business tax and other expenses are deducted, and the rest is divided by production and distribution.
Of course, in addition, when the production and distribution side can benefit from it and make a fortune in the later stage, such as showing it on TV channels, live broadcasting on the Internet, and producing CDs, etc.
Currently, the top spot in China's box office rankings is still "Wolf Warrior 2", with a score of 5.6 billion, leading the second place by nearly 1 billion. If "The End of the World" wants to make money, it must at least reach the top 30 to have any hope.
Although it is now common for several movies to produce over one billion and over two billion a year, the pressure is still there.
Domestic movies + science fiction may not be as popular as fresh romance movies.
However, the overwhelming publicity campaign has made up for this shortcoming. In the past month, whether you turned on the TV to watch variety shows, or read the news online, or received hot comments on Weibo, "The End of the World" has always been ahead of other films.
As long as it's a TV station that has cooperated with Su Yan, the stars are working hard to help and shout out. Anyway, it doesn't cost any effort or money, and you can also form a good relationship, so why not do it.
Based on experience, many distributors estimate that the final box office will be between 1.8 and 2 billion, which can make a small profit.
The meeting lasted for more than two hours, which was actually not too long. After all, it was about a nine-figure investment.
All the efforts that need to be done have basically been done. Even tomorrow's premiere is just a final wave of momentum to get the media to report more. There are a lot of red envelopes to be prepared here.
Lin Xiaoyun transformed into a little promotional witch. She only stayed in Korea for a few days before she rushed back and asked her agent to answer a lot of announcements, almost all of which were about the movie.