Su Yan received good news from Mr. Wang on the way to the company, which made him couldn't help but wave his fists a few times while waiting for the traffic light.
After arriving, I found that I was already ten minutes early, and others were earlier, with smiles on their faces.
"Good morning, Director Su!"
"Mr. Wang, Mr. Li, and Mr. Jiang, morning!"
As soon as he sat down, a young lady brought him coffee. After Su Yan politely said thank you, Lao Wang couldn't wait.
"Everyone is here, let's start.
"The End of the World" premiered at midnight with 20.35 million, ranking first, with more than 510,000 moviegoers, a Maoyan score of 9.0, an estimated box office of 1.2 billion, and a Douban score of 8.2.
"Dark Shadows" has a box office of 13.2 million, ranking second.
"Spring and Summer" has a box office of 7.8 million, ranking third.
...
Maoyan's ratings and box office estimates cannot be counted. Our professionals analyzed based on the temporary response and found that the room for growth is relatively large, which is similar to our initial estimate of around 1.8 billion.
30% of the cooperating theater chains said they would increase production, and if revenue can continue to rise today, the rest will follow suit."
To say that the results are very good, of course they are not.
This figure is far behind the 170 million of "Avengers 4" and no match for the 62.7 million of "Fast and Furious 8", but it exceeds Wu Jing's "The Wandering Earth".
Of course, it doesn't mean it can surpass Wu Jing, it was a phenomenal movie.
But this figure is already higher than many Hollywood blockbusters that have received high box office in China.
To forge iron, one must be hard-working. This sentence is not quite appropriate.
In addition to the quality of the film itself, the opponent is also crucial.
In this May Day schedule, except for six new films, the previous ones are basically at the end, with only 1-2 shows a day, and they are not even shown at all.
The two movies that Qinghe regarded as its biggest competitors were lower than expected at the box office, which gave itself an opportunity.
"Guo Hangyu, Ti Luoer and others have already set off to start the second round of publicity, and their opponents have already begun to take action."
Lao Wang said as he pressed the page-turning pen in his hand, and a series of messages came out.
"A novice is a novice. It's a waste of 40 yuan of labor and labor. The director should just go back to filming variety shows."
"Haha, it's a science fiction movie, all the high technology, I only saw robots, 400 million? I think it's about 40 million."
"Congratulations to the director, you didn't close the door to science fiction, but locked the door with a password."
"I would have known if I had gone to see "Spring and Summer", the veteran director would be reliable."
"Bad movie, bad movie, bad movie, say important things three times."
"I guess all the investment in "The End of the World" was used to buy the score. Even Douban could buy it? It scored 8.1, bah."
""Spring and Summer" is really beautiful, a youthful campus romance, and a tribute to my dead love."
"I wasted an hour and a half. It was almost dark the whole time, and the hero died. What the hell."
Movies are not RMB, they cannot be loved by everyone, even if it is money, Lao Ma will not like it.
So these negative reviews are normal. Su Yan is mentally prepared and used to it.
"These are just some parts. Most of them are short reviews. The initial judgment is that it is a navy. The source... Our navy has not invested yet, but it is ready."
Lao Wang continued to turn the pages.
"The following are relatively pertinent, many of them are from film critics. You can take a look."
Su Yan also sat up straight. He went back late yesterday and was tired, so he didn't pay attention to it. To be honest, he still cared about it.
"I went to see it yesterday with my girlfriend. She didn't like it because it was very depressing. The set was 90 minutes long and at least one hour during that time, in the dark. That's not a big deal. Human nature is vividly displayed in this movie.
, the protagonist Zhou Xiao promised his father to take good care of his sister, which has almost become his only goal in life.
, the inseparable relationship with the heroine is very heart-wrenching to watch. During the escape, except for the kind-hearted Uncle Huang Lei, everyone else has their own agenda. But in the end, are these all bad people? Or are they just for the sake of it?
"Stay alive, especially the ending, I won't spoil it here for now, but after reading it, I really felt bad."
"I feel that Director Su Yan's style is a bit like Christopher Nolan. I really can't imagine that the person who made such a movie is actually a variety show director. At the beginning of the movie, there are actually many reminders to the audience that this is a tragedy. The always dark sky stands out from the crowd.
The bunker, the crows, the soundtrack, the wildcat running by, and the twist at the end make the film directly sublime."
"The end of the world, in our imagination, is about zombies raging, science fiction movies, aliens, and high technology. But Su Yan's movie has a different approach. His perspective is on human beings, all kinds of ordinary people, they
I don’t have superpowers, I don’t have Gundam, all I want is to survive. I don’t want to judge the actions of the people inside, because I don’t know if I would do the same thing if I were in that world.”
"After watching the premiere last night, many people had the same expression as me, they were pensive. "The End of the World" is a commercial film, but it can be seen that the director wants to express a lot of thoughts. He is as cruel as stripping
Like an onion, he displays his end of the world in front of the audience. Without laws and social groups, are humans still higher than other animals?"
"Personally, I think this movie is a breakthrough. Chinese movies that dare to reveal the ugly side of human nature in such a red-blooded way are basically invisible. Whether it is action, tomb robbing, or other themes, they are all selling dog meat over the sheep's head. The core is the conversation between men and women.
Love. But in "The End of the World", the protagonist is very clear about the heroine's feelings for him, but he doesn't dare
Accept, the flowers made of plastic were not sent out in the end, which made me really angry, man! You are caring for your sister, but why don't you dare to accept such love? The director is very cruel, if you die, you will die, if you can
He cannot arrange a last word, or maybe he wants to say that in the last days, living is the most important thing, and everything else is a luxury."
There are many similar messages. Compared with the flaws in the setting, such as why there are no foreigners, and the robot being blocked by a fire, there are also these.
But most of them are still discussing the various people inside.
Wanda’s representative, Mr. Jiang, had an idea after reading it.
"I think we can direct public opinion towards innovation and show the most realistic apocalypse, this way."
"It's feasible. These movie reviews are all well written. If you polish them up and publish them directly as soft articles, it's OK."
"The selling points of the movie are also very comprehensive. By the way, how was the media's reaction?"
Every time a long holiday comes, reporters’ focus is naturally on the box office battle.
Lao Wang clicked the page-turning pen a few times.
"Basically speaking, half and half, they will definitely report on the number one box office performance at zero o'clock, and portals such as Tencent, NetEase, and Sina will also be listed in the entertainment sector.
But you also know that today’s audiences don’t believe this at all, and in the end you have to rely on word of mouth.”
"At 510 o'clock box office, "The End of the World" ranks first"
"Guo Hangyu thanks Su Yan, he is very lucky to play the role of Zhou Xiao"
"Tyloer posted photos of the cast and had a party privately"
"Hollywood is no longer popular, Chinese audiences watch movies rationally"
"The leading actors of "The End of the World" gathered at NetEase to build momentum for the new film"
Almost all of them are rainbow farts. They are also very clear about their positioning. They are paid to help you do things. If you become popular, I will continue to advertise for you without paying. It is simple and crude.
The urban insiders present quickly set the next steps.
The navy went online to promote online public opinion, inviting famous film critics to write recommendations, and the creative staff continued to promote...
Su Yan also received tasks here, including various live broadcasts and TV interviews.
...
The first day’s box office is released.
"The End of the World" 171 million
"Dark Shadows" 102 million
"Spring and Summer" 88 million
"Polar Adventure" 32 million
...
May 2nd,
"Spring and Summer" produced 233 million, beating Hollywood's 219 million.
However, "The End of the World" still played a triumphant song, rocking the lead with 389 million.
May 3rd,
The last day of the holiday was a bit weak,
"The End of the World" still cuts off 100 million,
The growth rate of its films is less than 10%.
Four hundred million in three days. If this achievement were placed during the National Day or Chinese New Year, it might only be considered average, but now, Su Yan can totally yell, "Who else is there?"
On the surface, he is extremely calm. Whether he is participating in a show or otherwise, he always has a smile and a calm demeanor.
But in fact, he couldn't sleep well these past few days.
I even had nightmares: the movie failed, the audience forced me to cancel my tickets, and I was thrown into the cold by the investors.
But on May 4th, the box office was still strong, taking in 57 million, a drop of less than 50%, which surprised many people in the industry.
5th, 49.8 million,
6th, 63.2 million,
On the 7th, it exceeded 100 million again.
I finally let go of my worries and cut off 1.14 billion in ten days. My opponent couldn't even see the taillights of his own car.
Good news continues to come.
Throughout May, there were basically no major productions or works by famous directors. The film schedule of "The End of the World" has risen directly to 63%. This roughly means that if you can walk into the cinema at any time, you can get in without waiting.
As the box office became a hit, the discussion triggered by the movie also intensified.
Basically divided into two factions.
The older ones accused Su Yan of being alarmist, exaggerating the darkness of human nature, and simply misleading others. There were even university professors who criticized Su Yan by citing examples of people helping each other during disasters.
On the other hand, young people are deeply touched. They believe that this will be the end of the world. Without a sound social system, everything depends on instinct. They cannot take care of themselves and cannot survive, but they can still control other people.
?
The two sides were quarreling fiercely because the controversy was so great that the program specially invited guests to discuss it.
Su Yan is happy to see this.
If there is controversy, there will be attention, and people will be curious as to why this movie is so controversial. Well, then buy a movie ticket and go see it.
What’s more funny is that fans started an event on Su Yan’s Weibo at some unknown time.
Post movie tickets.
"I checked in. I went to see it yesterday. It made me feel bad. You can do whatever you want."
"I watched it once on May 1st. After seeing many comments on the Internet, I brought a friend to check it out again and included the movie tickets."
"Come on, director, I watched it, but it's not my cup of tea. I like to see comedies made by you."
"Why did you let Zhou Xiao die in the end? Old Hu died too??? Knock/knock/"
“Three swipes support Yoona.”
"Congratulations to Director Su on the success of the movie. I also played a part in it."
Looking at these lovely fans, Su Yan also posted a message on Weibo.
"Can the attention of 11 million bring in a box office of 300 million? Insidious/"
Of course, this is just for fun.
The loyalty of fans on Weibo is not that high. Otherwise, if a certain actress breaks the Guinness World Record and has hundreds of millions of fans, she will be in trouble.
Half a month later, "The End of the World" has a box office of 1.3 billion, and with about fifteen days left, a small profit is inevitable.
The Douban score dropped to 7.5, which is within the acceptable range, and the Internet is still quite lively.
After all, several other movies of the same period were not strong enough and could no longer pose a threat.
During this period, Su Yan also received a lot of congratulatory calls. Even Swift received the news from nowhere, so she sent her condolences and invited him and Yoona to get in touch if they go to the United States.
Lao Hu, who was promoting in South Korea, was relieved that his wife was saved.
Here in Qinghe, Lao Wang is cheerful all day long and sends a few red envelopes to the group when he has nothing to do.
"The End of the World" was a hit and made the company famous again. In the past few days, several scripts have been submitted, hoping that Su Yan can direct it.
And many film directors have also experienced the difficulty of their colleagues in the variety show industry. This guy is probably cheating, but with the results there, it's hard to say anything.
The promotional activities have come to an end, and Su Yan took a good rest at home for two days.
Then I took a small bag, packed it with my notebook, camera, a few changes of clothes, and took seven days off with Yoona.
He is going out for a wander.
(Thanks to Mr. Azheng 128 for 35 consecutive rewards)
ps: I wish everyone a happy National Day and have fun