Chapter 65 Let the word of mouth ferment for a while
Su Yan's condition is back, and the atmosphere of the program team has also improved.
Wang Yangyang, who was originally lively, lost his mind for a few days, and became out of control again. He is still the happy fruit of the whole group.
However, everyone tries not to mention the ratings and only focuses on work.
...
Coke, the entertainment section editor on the QQ portal homepage, still worked overtime until about 10 o'clock in the evening that day. When he got home, he was physically and mentally exhausted.
I habitually turn on the computer and put the dinner I brought back as a midnight snack in front of me, but I have no appetite at all.
I habitually click on Douban to find out if there are any high-scoring dramas to relax my mood.
I clicked on the variety show section and found that among the top programs with more than nine points of ratings, an unfamiliar name suddenly appeared.
"Street Food", 9.6, the cover is a photo of Huang Lei walking.
I clicked in out of curiosity. There was only one episode of the program and more than 400 people rated it.
The scary thing is that the 1-3 stars are all zero, the 4-star rating is over 10, and the rest are all 5-star ratings.
As a professional, Coke's first reaction was that it would be too economical to do this. At least tens of thousands of people could do it.
But when he scrolled down, there were more than 100 comments, half of which were even drama reviews.
And after one of them brought up the term "the most popular variety show," the others all agreed and quoted it.
I randomly clicked on a few users, all of whom have been registered for many years, and the reviews they posted were all very pertinent.
This gave Coke, who had a keen sense of smell, an opportunity.
"Street Food" I remember seeing a similar promotion, but there was no sound afterward. I subconsciously thought it would be a hit on the street, so I didn't pay attention to it.
But there is something strange about the more than 300 positive reviews. Is it really a pearl covered in dust?
After searching for the program, I found that no video website included it, only the official website of Minjiang TV Station. This means that the network broadcast rights have not been sold yet.
But the strange thing is that the program clearly sold 100 million in sponsorship fees, and there were some news reports.
Only those who have truly seen it have the right to speak. Coke decided to judge whether it is really valuable from an objective perspective.
The video started to play, and Teacher Huang Lei's familiar voice led him into the streets and alleys of Rongcheng.
When he started to eat scallion pancakes in the video, Coke unconsciously opened the already cold lunch box.
When Teacher Huang Lei started to sip fish ball soup and eat meat swallows, Cola unconsciously picked up the chopsticks.
When Teacher Huang showed the Buddha jumping over the wall, Coke felt that what was in his mouth was shark fin and abalone.
When Teacher Huang Lei tasted the burnt grass jelly, Coke discovered that the takeaway box was empty.
At this time, the progress bar was still halfway through. After pausing, I went to the refrigerator and took a big apple before continuing to read.
Cola already understood what Douban meant by the variety show that is the last meal. Not to mention eating all the lunch boxes that he usually couldn't finish, he still felt not full.
If you don't have something to talk about, you will be suffering while watching the show. The so-called agent satisfaction is of no use here, it will only make people hungry.
The last scene is a seafood barbecue. The camera in the video captures the various ingredients on the charcoal fire in an extremely attractive way.
The plump oysters are covered with minced garlic, the prawns are grilled until they are bright red, the scallops are filled with vermicelli, and the whole squid is sprinkled with cumin.
Huang Lei picked up the grilled skewers and slurped it down, not even bothering to wipe the sauce from the corners of his mouth. His eyes gradually became smaller as he chewed, and a smile began to appear.
Coke swallowed hard, and kept thinking about the taste in his mind. Finally he couldn't help it, so he turned on his phone and ordered barbecue takeout, and it was exactly the same as in the video.
The program ends.
Coke suddenly fell into silence.
It’s not that there are no ideas, it’s that there are too many ideas.
A sixty-minute episode, a few simple foods, but presented from such a unique perspective.
There are no exaggerated expressions or complex language explanations, everything is as if someone is in front of you to restore the most authentic process.
Especially the reverse shot of the fish balls was really wonderfully shot.
A bowl of fish ball soup is placed on the table, the chopped green onions disappear, the soup disappears, the fish balls turn into fish dough, the camera goes to the sea, the fishermen are casting their nets, and finally ends with fish swimming underwater.
Paired with just the right music, it almost made me laugh.
After repeatedly confirming the Internet copyright, Coke took the risk of being criticized and called his boss.
I talked about my thoughts after watching "Street Food" and strongly recommended the leaders to buy the copyright.
The boss didn't take it seriously when he heard it at first. After Coke's repeated assurances, he said he would study it in the evening.
After I put down the phone, I didn't sit idle. I started writing a press release and prepared to focus on promoting it tomorrow.
It wasn't until the phone rang on the table that I realized the barbecue had arrived. I had been knocking on the door for a long time without realizing it.
Not long after arriving at the company the next day, the boss called Coke to the office and praised him greatly.
But he said that he had just contacted Minjiang Satellite TV and was already negotiating with some other platforms.
Coke became anxious upon hearing this, and when he was about to persuade his leader to win with all his strength, he realized that his boss was not nervous at all.
After careful questioning, I found out that I had already prepared a huge amount of money and advertising shares, which must be much higher than my opponents, and I felt relieved.
Not only that, he also asked Coke to make a personal trip to conduct an exclusive interview with the program director, and prepared to launch an advertisement on the video network and push it to all users including QQ and WeChat.
Regarding the sincerity and influence of this Internet giant, Minjiang Satellite TV quickly made a choice. "Street Food" appeared on the homepage of QQ Video on the day the contract was finalized.
It received over one million clicks in one hour and over 50 million clicks in 24 hours.
Although the video itself is free of charge, website traffic increased by 8% a day and paid members increased by 200,000.
This data doesn’t seem like much at first glance, but on the first day of broadcast, the new membership trends were basically directed at “Street Food” in order to skip the first 90 seconds of advertising.
After that, special Tieba appeared immediately, and Douban’s evaluation design increased sharply, but the score remained stable at 9.5.
Netizens who have watched it all recommend this program to their friends, and even exaggerate to introduce it to anorexic patients.
The specific addresses of the shops that appeared in the video were also dug up by netizens with powerful skills, although the program had no intention of hiding them.
The bosses suddenly discovered that at some point, there were more customers and queues began to form outside.
Even after we came in, everything we ate was straight forward, and we kept taking photos while waiting.
Usually enough for one day, but now it is gone in half a day, leaving many people disappointed. Before leaving, they asked about the business hours, and it seemed that they were planning to come back the next day.
After taking the opportunity to learn more about it, I found out that they had all watched the program online and came here specially to taste it.
Among them were not only locals, but also people who flew in from other provinces, which made the boss very flattered.
In my spare time, I sent a message of thanks to the staff members familiar with the program team.
Su Yan, who is far away from home, has just learned that there seems to be a change on the Internet, and the station has also conveyed the news of the sale of broadcast rights to him.
But at this time, Su Yan didn't care so much, he just wanted to finish the photo seriously.