People are surrounded by all kinds of promotional advertisements.
It can be as big as a movie or TV, or as small as a wire pole.
But just because of this, Su Yan found it a little difficult.
When there is no specific need, people can turn a blind eye.
This has caused many enterprises and companies to spend a lot of money, but there is no actual effect, and they are not even familiar with it.
Of course, there is also a certain genius who dragged a football superstar to bully him for not knowing Chinese, made a video, and did free advertising for several years.
If we just follow Mr. Zhou's idea, invite two celebrities, find a place to go to the Qingshui Show, have a drink, and that's it.
But he doesn't want to do this.
If I take this job, it will be my advertising debut.
It has to be a blockbuster.
Mr. Zhou didn't rush him and just drank tea and chatted there.
Minister Huang was a little anxious. What are you waiting for? What a great opportunity, he can increase his performance again.
"Director Su, you see how sincere Mr. Zhou is. He came here in person, and the shooting fee is unlimited. This is not something that ordinary people can enjoy."
Su Yan thought about it for a while. Anyway, he was a variety show director for the time being, so if the filming failed, it would have no impact.
Besides, with so many advertisements on the market, most of them are shoddy and not well placed.
After receiving Su Yan's agreement, Mr. Zhou was very happy, shook hands again, said some words of thanks, and left not long after.
Seeing that the matter was settled, Minister Huang felt relieved and brought some tea over when Su Yan left.
Although he drank less, there were still people in the group who liked tea, so Su Yan accepted the tea.
There were not many people in the office, but Sister Hong and the writers were working on the recording plan.
After asking casually, I learned that Director Chen had taken Little Fatty to collect information.
The photographer also had other recordings, and some of them were taken away by themselves for more than a month, and many of the backlogged tasks were not done.
There was instant coffee in the refrigerator, so I poured myself a cup and turned on the computer.
There are a lot of beer advertisements, but they are basically uncharacteristic.
Either from craftsmanship, inheritance, freshness, or brotherhood.
Basically, they rely on overwhelming and fatigue offensive to force people to remember the brand.
As for the rest, haha.
Of course, this is not a disadvantage.
It happened to be a success, but the price was a bit high.
Although Xue Jin said that there is no upper limit on funds, if it really costs 10,000 to 8 million, it is probably too much.
In Su Yan's understanding, advertising can either make people's eyes shine.
For example, I have read a very good entertainment novel.
A public service advertisement shot by the protagonist. Although I am reading the text, the image is astonishing.
"In a house, a couple had a quarrel, and the man finally couldn't stand it anymore and rushed out of the door.
The woman sat by the bed, feeling aggrieved and continued to moan.
The man opened the door and appeared, and the woman stood up excitedly and was about to go over for a hug.
As a result, the man turned off the light and left again.
The house became pitch black.
Eight large characters appeared on the screen.
Turn off the lights when people leave to save electricity."
Or maybe it's the God of Taiguo advertisement, which has a warm, romantic and familial foreshadowing in the early stage, but turns around in the end.
This is the effect Su Yan wants.
If you use creativity to impress the audience so that people don't feel that it is an advertisement, then it will be successful.
"Creativity, brainwashing, novelty, unexpectedness, reversal..." Su Yan subconsciously wrote on a piece of white paper.
Otherwise, take the wrong approach!
Suddenly inspired, Su Yan opened Word and started drafting a plan.
Revise and revise, occasionally think about it for a while, and after drinking three cups of coffee, nod with satisfaction.
After thinking about it, I called Minister Huang first.
"Director Su, what's the matter?" The other party greeted first.
"Oh, Minister Huang, I've already finished planning the snow gold beer here."
There was no sound on the phone for ten seconds. After Su Yan called a few times, he thought the signal was not good and was about to hang up.
"Director Su, I really believe that a genius has said it." Minister Huang's voice came again.
"Originally I thought you were regretting it and didn't want to accept it, so I prepared some words to persuade you.
Fortunately for you, in less than three hours, the plan has been worked out."
It can be heard that Minister Huang is sincere.
"Where, where." Su Yan said modestly, "I just got the inspiration."
"Okay, okay, you're big, you're powerful, everything you say is right, then why don't you come to me?"
"I plan to start in the next few days. You know a lot of people. See if you can help find a hundred old men and women?"
"Huh?" Minister Huang was confused.
"A hundred old men and women." Su Yan repeated: "The ratio of men to women doesn't matter, as long as the number is enough."
"What other requirements are there, such as talent, appearance, etc." Minister Huang said while wiping the sweat from his forehead.
"Well... as long as you are healthy, you are going to be shooting after all, and you don't need to be too old. It is best not to be over 90 years old."
Beads of sweat appeared on Minister Huang's forehead again.
What is this for?
Open a nursing home?
"They are all paid, and I estimate that the shooting time will be about an hour. Please take some time to hurry up. Thank you."
After saying that, regardless of what the other party thought or did, he dialed Mr. Zhou's phone number again.
After stating his intention, the other party's reaction was exactly the same, and he was also very impressed.
However, Su Yan did not tell the other party about Bai Lao because he felt guilty.
"Mr. Zhou, the budget for this advertising is about 150,000 yuan."
Su Yan did the math and found out that the other party negotiated with him for a director's fee of 50,000 yuan. If the post-production effect was good, there would be a red envelope, and the wages of other staff members would be settled normally.
It is not easy for the elderly to come here. It is expected that each person will be given a performance fee of 1,000 yuan, and the remaining 50,000 yuan may not be spent.
Mr. Zhou has something on his mind right now.
Saving money is a good thing.
But in advertising, we need to save costs, but that won’t necessarily be the case in the end.
"Director Su, I remember saying that money is not an issue." Mr. Zhou felt that he had made his meaning very clear.
"I understand." Su Yan persuaded: "But in my plan, you really don't need too much money, and what you need is nothing more than the final effect."
"But it's only 150,000..." Mr. Zhou felt very aggrieved. He was giving away money but he still didn't take what he wanted.
"Well, if you are worried, how about we find a video platform to broadcast it first? Tencent is good and has cooperation with our TV station.
Wait until the specific results come out before you consider whether to launch it on a large scale."
Mr. Zhou thought for a while and realized that this was a solution, so he agreed.
At this moment, Su Yan suddenly came up with another question that made him sweat.
"If it's for the sake of effect, it might make people think differently about Snow Gold. Is that okay?"
The air-conditioning in the car was sufficient, but Mr. Zhou felt very hot.
"Can you tell me more specifically?"
"Well, you may like it very much, you may be repelled by it, but you will definitely not ignore it."
"Will that damage the corporate image?"
"In this current environment, I expect that more people will praise you." Su Yan's tone was not as sure as his words.
"Okay, let me know when the filming will start and I'll come over and take a look."
As for his plan, Su Yan dare to say that it is absolutely innovative, but if it is released, some people will definitely criticize it.
This is called advertising when it fulfills its original intention and attracts people's attention.