Xuejin was very fast, and contract modifications and other work were completed in a short period of time.
Although it is an ad that can be skipped directly, because most videos have this before playing, the price is not low.
Therefore, we specially called a few people to communicate closely with the platform and grasp the real-time results.
College student Zhang Yu habitually clicked on the Tencent video webpage.
I have been preparing for exams these past few days, so taking an hour off to watch TV dramas is a rare break.
Find the show you want to follow, click on it, and then leave to get yourself a glass of water.
She doesn't have a membership, and experience tells her that there will be at least more than a minute of advertising.
You can make full use of this to go to the toilet or something.
Feeling that it took a little too long, I hurriedly sat back in front of the computer.
But I found out what the hell was going on here.
A group of old men and women sang songs in an unknown language at the top of their lungs.
The camera pans from left to right, then back again.
Everyone is wearing performance clothes, and their expressions, movements, and eyes are all serious.
But this singing sound is really too much to bear.
Zhang Yu initially thought that she clicked on the wrong video and was watching a prank show.
But if you look closely, it says in the upper right corner.
"A friendly reminder from Snow Gold Beer, this ad can be closed for free."
Zhang Xue just clicked without saying anything.
After watching the show for a few minutes, she realized something was wrong with herself.
He was humming a song inexplicably, but that was nothing. The key thing was that he was humming the song in the video just now.
Cangtian testifies that this is definitely the first time Zhang Xue has heard it, and she is disgusted with this unknown advertisement from the bottom of her heart.
He shook his head and forcibly drove out the demonic sound.
A few more minutes passed.
"Ah~!" he shouted, surprising his roommates.
"Snow, what's wrong?"
"I could have skipped the ad once, but I kept thinking about it." Zhang Xue was helpless.
When my roommate heard that he was interested, he took a chair and sat next to it.
Zhang Xue refreshed the web page.
I turned on the small speaker smoothly, and the magic sound came as promised.
The two girls just stared at the screen with their mouths open.
1 minute, 2 minutes, 3 minutes...
I was still encouraging myself in my heart, it must be different later, it must be... a ghost.
The roommate finally said the first sentence when it was almost over.
"I'm afraid this advertising director is mentally retarded."
Zhang Xue nodded in agreement.
Seeing that the time was about to end, my hand was already on the mouse.
8 minutes and 30 seconds.
The sound of the music lyrics suddenly dropped, and a male voice that was supposed to be pleasant suddenly sounded.
"If you don't buy a new Snow Beer, we'll keep singing."
Then a picture of beer appeared on the left side of the screen.
The singing resumes until the end.
By the way, Zhang Xue is a student in the Advertising Department of Communication University.
The two people looked at each other in confusion after reading it.
"I think this is a pioneering work." Although Zhang Xue was unwilling to admit it, she still expressed her thoughts.
The roommate nodded: "So advertising can still do this."
"But this model is really, really..." Zhang Xue originally wanted to say the word "cheap", but she couldn't say it to so many old people.
Her roommate understood her feelings very well: "This director is very mean."
The two chatted about the advertisement for half an hour, and finally decided that they couldn't just irritate their eyes.
I sent the link directly to the school forum and various groups.
The title is "Shocked! The most amazing ad of the year!"
Similar situations keep happening.
The mentality of most people is that they are not willing to suffer this "boring loss" alone.
They treat it as a prank and spread it to others.
What's more, they changed their names directly.
"Private transmission, 9-minute video."
Many netizens who don’t know the truth are rushing to download it, and there are even posts asking for seeds in some popular forums.
Immediately, a good person added it, and also followed by "Brother, take care of yourself."
Scholarship staff who originally wanted to intervene found that they were no longer needed.
This speed is countless times faster than a snowball.
It even made it onto the hot search list, with the title "9 Minutes" video.
When there is heat, there will naturally be friction.
Many people with the title of experts came out.
"This is an insult to advertising and requires the relevant departments to remove it from the shelves."
"A representative of the three common customs, trying to please others by grandstanding."
A small number of people have risen to the moral level, saying that advertising takes advantage of the elderly.
You can ignore the previous ones, but not the last one.
The relevant personnel had already made preparations, but they still recorded some live videos during the shooting.
Such as staff care, meals, and interviews with the elderly.
He also said that everyone who participated in the filming had his consent, and the recording time was only half an hour. Including waiting, the total was less than three hours.
The person in charge of the "Old People's Office" also issued a statement. There is no negative connotation such as deception or teasing, and it is just an advertisement.
Of course, there are also professionals who come out to wave the flag.
A certain big V who has been in the industry for more than ten years posted a long comment.
"Advertising has existed in human society since ancient times. The initial invitation to guests and the making of signboards are also one type of advertising.
Today, it can be said to be very mature, and people are accustomed to living in a space full of advertisements.
When you go shopping, eat, or even go to the toilet, you can find signs of advertisements.
If there is one piece that can make people curious, arouse interest, and attract attention after reading it, then it can be said to be a complete success.
This is what Snow King's advertisement is like.
Someone mentioned discrimination against the elderly, which I completely disagree with.
Not being able to sing is not a shameful thing. They could use a hundred young people.
For 1,000 yuan for three hours, I think a lot of people are willing to go.
Moreover, we also explained to each elderly person that some people should not be involved in the program, as they would not do others any good.
The director of this advertisement is named Su Yan. I went to find out more about it and found that he was not from the industry.
My job is a variety show director, and several shows have very good ratings, which really makes me ashamed."
As soon as this blog post came out, it was reposted by many people, including Xuejin Company.
Even Minjiang Satellite TV and several of its programs retweeted it at the same time to show their stance on taking sides.
The people on the Internet are also discerning, and these discordant voices gradually disappeared.
The final discussion is whether this advertisement is considered a success.
After all, not everyone appreciates this kind of publicity, expresses disgust, and certainly won't buy Xuejin beer.
There is a post that has been modified hundreds of times because of the quality of the advertisement.
Until a wise netizen pointed it out, you will study it here, which in itself shows that the advertisement is successful.
A situation has arisen on Tencent.com, where the barrage on the video no longer discusses the content, but all says "I came to watch the advertisement."
A series of +1+2 followed...
As for the financial backers, they were all smiles. Not only did sales increase, but their stocks also rose.
After Mr. Zhou issued the order for omni-channel distribution, he went back to the headquarters to accept the commendation.
However, Su Yan didn't care much about all this.
He is busy accompanying his parents, visiting places of interest and tasting delicacies.