Generally speaking, Korean horror films are not the genre they are good at. "Rose, Red Lotus", "The Cry", "The Ghost Story of a High School Girl", and "Gonji Rock" basically take a few years to release a major film.
Works for sale.
Especially in the past two years, there has been no one with a box office of more than 2 million. Now two of them have appeared. They are probably trying to break out of the siege and create good results in history.
But looking at the lineup, "Transformation" has two veteran drama stars, Pei Sheng and Sung Dong-il. It follows a religious line, starting from the family, telling a story about victory and defeat in order to defeat the evil ghost that tortures the family.
"Dark War" has the same name as a Chinese film. When it comes to the reputation of the actors, only the heroine Xu Ruizhi is relatively famous. The others all look familiar but cannot recognize the name. It is a typical low-budget film.
Not to mention the luxurious guest lineup in "Exit", just looking at the starring roles, the gap is actually very big, but the other party also has confidence, that is, the investment is small and the cost is recovered quickly. You may need 30 to 10 billion to recover the cost.
As long as more than one million people watch it, I can make money.
Therefore, in terms of publicity, these two works did not spend too much money. They mainly focused on the above programs. We had previously discussed whether to change the release schedule. After discussion, we decided to give up because in mid-October, Li Byung-hun and Ma Dong
The action blockbuster "The Killer Next Door" starring Seok and Park Min Young will kick off. It can be said that there is a wolf in front and a tiger behind. There is no other choice but to be tough.
But the theater's film schedule first made them a little discouraged.
"Exit" was released for 18 days, and it was the daily champion every day, with a cumulative box office of 6.55 million people, and took 53% of the film schedule.
"Transformation" 21.7%,
"Dark War" 14.5%,
The remaining bit was given to two other films whose directors and actors were unknown.
The most hateful thing is that Su Yan simply gives no way to survive. He began to announce on Friday that all the leading actors, supporting actors, and guest stars in the movie will be there starting at 8 o'clock tonight and ending at the same time on Sunday, for a total of forty-eight hours.
, will randomly appear in any movie theater across the country, and as long as you are lucky, you can interact with the stars face to face.
At the same time, Zhao Yincheng, Li Dongxu, Li Xi and others all confirmed Su Yan's statement on SNS and revealed where they would go as their first stop. Even Cha Taehyun said that it would be too lonely to go alone and he might bring Kim Jong Kook and others with him.
Friends, it directly made fans excited.
People in the industry who know the situation are very impressed. The location chosen by the star seems to be arbitrary, but in fact it is focused on promoting areas with weak box office to stimulate the market.
SM is also making efforts. As one of the three major entertainment companies in South Korea, all its artists have been mobilized. In addition to promoting it on their personal websites, they will also mention it when participating in programs.
Do it smartly, of course.
For example, when the host asked what her future aspirations are, the answer would definitely be to become an excellent actress like Yoona sunbaenim. Anyway, she is also a senior in her own company, and then she would smoothly talk about "Exit";
Or if you want to do something in your spare time, it must be watching movies.
Similar to these,
Because movies have become so popular recently, programs and hosts generally don’t interrupt or edit them out, and everyone is willing to do the icing on the cake.
As a result, "Exit", which has been released for half a month, is still holding steady pressure on the other two new films that are about to be released.
...
Gwacheon City is a city in the middle of Gyeonggi Province, about half an hour's drive from Seoul. It is a garden-like city. 80% of South Korea's flowers are produced here, and the tourism resources are very rich.
Although it is a city, the population in the area is less than 60,000. Because it is so close to Seoul, many people choose to work there during the day and take the bus back at night.
This makes the whole city feel almost like a countryside after eight o'clock in the evening. There are almost no pedestrians under the bright street lights, and the packaging and horse-drawn carriage business that Chinese people love to go to in the city is also average.
There are only two movie theaters in the entire city, and Su Yan and Yoona's goal for this trip is here.
Similarly, Lin Xiaoyun also revealed some itineraries before setting off, planning to go to a small and very beautiful city that is very close to Seoul. Some fans also speculated that it might be Gwacheon, and they would like to visit friends.
After dinner, they got in the car and rushed to their destination. Originally, they only arranged the show at the basement theater at 7:50. After hearing that the two theaters were only ten minutes away, they decided not to favor one over the other.
Here you go, just take a look.
On the way, the assistant also explained the situation. There are not many young people in the area, and they prefer to go to Seoul for appointments and other arrangements. Normal movie screenings only have one show in the evening. The attendance rate is the weekend, and it is considered good if it can reach 50%.
.
The two sides happened to be offset by half an hour, so Su Yan didn't have to rush, he could just move easily, and communicate with the audience for about 20 minutes.
When entering the city, Su Yan also doubted his own eyes. The city is very beautiful, with flowers of various colors everywhere, and the buildings are also very modern. The only thing is that there are not many vehicles and pedestrians. When waiting for the traffic lights, people gather around.
There are only five cars in total.
When they arrived at the place, it was already 7:30 after parking the car. The two of them needed to go through the waiting hall and first discuss the process with the theater manager.
Su Yan was a little nervous, not because he was worried about being recognized, but because he was afraid that he would only see two or three kittens when he went in.
After just observing at the door for two minutes, I saw a few people walking in, so I decided to ask the assistant to go down and check the situation first. This was a surprise. If it was discovered, everything would be ruined.
After waiting for a while, I saw the assistant walking out with another man.
"Director Su, it seems you have to wait for a while."
This sentence stunned the two of them.
"Hello, I'm the manager of this cinema. It's strange today. Normally, there are only a hundred or so people watching movies on a Friday night, but nearly 400 tickets have been sold so far, and I and others
I also know the person in charge of that theater, we just talked on the phone, and the situation there is similar, or even better."
"Huh." Su Yan let out a long breath, "How was the sales of "Exit" last week?"
"To be honest, it's a little better than usual, about 15% higher. There are the most people on Saturday, with more than 300 people."
"Do you have a midnight show here tonight?"
The manager nodded, understanding what Su Yan meant.
"The sales were not good. The total number of tickets for the two halls was less than 80."
"How much did "Exit" premiere at midnight last week?"
"About one hundred and fifty." The manager still knew the data well.
"I understand, let's do this. The movie doesn't start in ten minutes. Let's let the audience in earlier so we can have more time to communicate."
"Of course that's good, but we don't have a host."
"It's okay, it's easy, just do it yourself."
"Okay, I'll make arrangements right away. You guys wait for my notification."
The artist took the initiative to ask for more time, which would definitely be a good thing for the cinema. For this reason, the experience even hired a photographer to take more photos and hang them in the lobby for publicity purposes.
"Eh? Why are there so many people today? I've never seen them before."
"There haven't been many good movies to watch recently, but this one is the only one. I guess I have no choice."
"You don't know, it's almost 7 million. It's probably the work that has the best chance of breaking 10 million in the past three years."
"I see that the actors are working hard to promote, will they come to Gwacheon?"
"Haha, let's dream, our place is too small, where can we see anything?"
"That's not necessarily the case."
"Bet, if you come, I'll treat you to pork belly."
"OK."
"I don't believe it...fuck, Yoona..."
"Hahaha, I really ate pork belly."
The audience, who had been chatting and waiting, suddenly burst into cheers. A man and a woman walked directly to the stage. If they looked carefully, who else was there if it wasn't Su Yan and Yoona.
“Damn it, it’s really here!!!”
"I forced my boyfriend to buy movie tickets after reading an online analysis that he might come to Gwacheon, hahahaha!"
"Director Su Yan is actually so handsome. He looks better than on TV."
"Yoona!! Goddess!!"
"Director Su Yan, you are so handsome!"
More than 300 people at the scene went crazy, with all kinds of screams. Everyone took out their mobile phones and started taking photos and videos.
"Who said I was handsome just now?" Su Yan started to ask after walking to the middle.
"Me!" shouted a fat boy.
"Hey, okay, I thought if it was a girl, I would give her a gift. You...sit down!"
Su Yan put on a show, but Yoona next to him took care of him, stretched her hands to his waist, and spread dog food on the spot, which made the shouts at the scene rise a few decibels.
"Okay, no kidding, hello everyone, I am Su Yan, the director of "Exit"."
"Hello everyone, I'm Yoona, nice to meet you all."
"Woooooooooo!!!" The audience expressed their welcome with practical actions.
"How's it going? Is there any surprise?"
"Yeah!" The audience responded unanimously.
"Actually, Oppa and I were a little worried when we came here. What if no one is there? Do we have to go home directly? Fortunately, you are here."
Su Yan can only communicate in simple Korean. In this somewhat chaotic environment, he still mainly cooperates with his wife.
"Well, because time is limited, we don't want to delay everyone's enjoyment of the movie. Let's start asking questions now."
Swish, swish, almost everyone in the audience raised their little hands high.
"The lady in the red dress in the fourth row." Yoona randomly selected one.
Soon a staff member handed over the microphone.
"I want to ask Sister Yoona, how do you maintain such a slim figure after getting married?"
"Well, it's very simple, six words, shut up and open your legs."
"I would like to ask, does the movie have a chance of breaking 10 million?"
"I can only say that I am very hopeful, but the final result depends on you."
"Director Su, were the movie viewing guides circulating on the Internet made by your staff?"
"I have to clarify this. The crew has contacted the poster of the post. He is a student at Seoul National University. He has watched the movie seven times with a few good friends. I don't know how he can do it without being able to pause.
It was done, but it was definitely not a staff member.”
...
The twenty-five minutes of communication passed quickly. After taking a group photo with all the audience, Su Yan waved goodbye and headed to the next location.
At the same time, the same situation was happening in some theaters across South Korea.
The next day, when the box office results of the three movies were announced, everyone was even more surprised.
(I just want to add an update. There is no reason. I also secretly asked the QQ reading boss. I haven’t received any rewards for three months. Is there anyone who can break this deadlock and ask for support? There are already fewer subscriptions in October.
It has reached a new low this month, I am so miserable!!)