The release schedule of a new movie is within 20-35 days, but generally popular movies only last for 2 weeks, and after that, theaters usually don't schedule many shows.
The reason is very simple. All the viewers who should watch it have already seen it. If other films are released again, the attendance rate will definitely be much lower.
Of course, this is just a normal situation. If the box office is not good, each cinema will have fewer screenings or even no screenings according to its own arrangements. Therefore, some movies, especially some low-cost movies, are basically "three-day tours in the theater" and will be removed from the shelves as soon as they are released.
.
On the other hand, if the box office itself can always be guaranteed, but if the competitors are not strong enough and there is no one that can win, it will be a different matter.
Early Saturday morning, media reporters were waiting for the latest box office information of "Exit". The night before, it finally had four new films released. Everyone was eager to know whether it could maintain its popularity under the attack.
Big fall.
After all, the number of moviegoers has now reached nearly 7 million, and this weekend’s box office will, to a certain extent, determine whether it can exceed 10 million in the end.
When reporters and ordinary people went online, they found that "Exit" had hit the screen again. SNS, Naver and other websites, the hot searches were all about the movie and the actors in the show.
A closer look showed that they were from different places across the country. This made the reporter sigh, had Su Yan already made plans when inviting celebrities to guest star? That would be too scary.
"Dafa, first of all, the movie is really good. I took my parents there after being seduced by my friend. As a result... there was an unexpected surprise. Ha Ji-won and Hyun Bin appeared. They are gods and goddesses. ps
:I am speaking from Jeju Island, I can only say that I am so lucky.”
"Second brush, I am a fan of Cha Tae Hyun personally, but after seeing the movie viewing guide online, I couldn't wait to take my girlfriend to watch it again. I was lucky enough to meet Jo In Sung and Song Joong Ki. Although I am a man, I really
He became a fan, he is really handsome, he even got an autograph, and everyone took a photo together."
"I was in Gwacheon City. At about eight o'clock, news came from another cinema that Director Su Yan and Yoona had passed by. At that time, the entire auditorium was filled with mourning. We only have two cinemas here, and the result was 100%
I didn't make the right choice in 50 opportunities, but I didn't expect them to come. The director's Korean has improved, he answered a lot of fans' questions, and I finished watching the movie with a very happy mood."
"Believe it or not, believe it or not, Li Xi and BoA appeared together. Damn it. Damn it. It was just like a fan meeting. It was so crazy and shocking. BoA even danced.
said."
"Cha Tae Hyun, Kim Jong Kook, and Jang Hyuk came downstairs to my house. Really, I was very busy a while ago and didn't have time to watch a movie. But I caught up with them just after I came back. Such luck, so I asked who else!!!
"
On Friday night, all members visited at least 30 theaters and met with thousands of movie fans. Photos and videos of various versions, angles, and scenes, plus text descriptions, in addition to expressing the excitement of the parties involved.
, which makes other fans envious.
Moreover, the celebrities have already announced that the one-on-one meeting will last for 48 hours, and this is just the beginning.
Everyone took action again.
"Mom and Dad, it's been a long time since we went to see a movie as a family. There was a very good "Exit" recently. I have already called my sister and she will come back from Daejeon."
"Xiujing, don't you like Yoona the most? I heard that she might come to our cinema... Really!!! Are you really willing to come... No, no, no... Okay, okay!
See you tonight."
"My dear, the company gave out two movie tickets today. How about we go out for a meal tonight and have a rare date... Okay, it's 8:30... Hmm... I'll go out after get off work I’ll pick you up right away, I love you!!”
"Are there any Chinese students studying abroad? Please organize us. Director Su Yan's works are about to exceed 10 million. Do we need to support him? Hurry up and sign up."
"My friend said he saw EXO's Baekhyun and Chanyeol at the cinema yesterday. The singers are both interested. They must be good-looking. Why don't we go too?"
Moreover, in addition to the movements of ordinary audiences, fan groups and support clubs of celebrities have also been taking action to organize various group movie viewing activities.
Why is 10 million so difficult and why is it called a national movie?
Excluding outsiders, South Korea only has a population of over 50 million. In other words, one of the five people must go to the theater to watch it. Without those true fans who are second, third, and nth fan, it would be basically impossible to complete it.
task.
At 8:30 in the morning, the box office was released.
First place: "Exit", 376,000 viewers,
Second place: "Transformation", 25,500 viewers,
Third place: "Dark War", 12,900 viewers,
Fourth place: "Her in My Heart", with 5,700 viewers,
Fifth place: "Young Life", with 3,500 viewers.
As soon as the results came out, the industry was in an uproar.
This is... going to defy the heavens.
First of all, the performance of the two horror films was so poor that even the total box office of the last four films combined was less than single digits for the first place. Of course, "Exit" was a full day on Friday, and the others only counted the midnight screenings.
But the gap is too big.
Instead of declining year-on-year, the number of champions increased by 20,000 compared to last Friday. This situation is not common. It can only be said that in addition to the success of the film's promotion strategy, the quality itself is also leveraged.
On the other hand, looking at several new films, not to mention the two that are at the bottom.
"Transfiguration" has a media score of 4.3 and an audience score of 5.9. As a horror film, it is barely qualified, but everyone knows that 99% of movie scores will slowly decline over time.
"There are one or two cruel and bloody scenes that make me afraid to watch them. Others are just ordinary and have a lot of bugs, which makes people very angry. There is another question I want to find out. When did the priest's brother "become"
"Transformed? Did he start arranging everything when he said at home that the eldest niece was a devil and dared not drink the "holy water"? Because he asked the little niece to go down and get the cross to "send death". Why didn't he take it himself? If he
Is it a real priest? He can't even tell whether his eldest niece has really been "transformed"?"
""The Exorcist" + "The Thing" are generally not interesting. The explanation of why the family moved into a new home is also far-fetched, and the ins and outs of the neighbor who was possessed by a ghost are not explained at all. Disappointed!"
"I really watched it with high expectations, I believe I am sincere, but I am also sincerely disappointed. Is it because there is no chance to film it? Or do I think this type of subject matter is very popular, why should I film a demon without creativity?
The subject matter, the exorcism ritual, the conditions for possession, and even the vomiting of blood are all the same. Isn’t it a bit too repetitive?”
"I regret that there were three movies in front of me to choose from, and I spent so little money on them that I was unhappy and didn't have any new ideas."
If the reviews for "Transfiguration" were moderate, then "Dark War" was criticized miserably.
The media evaluation was 3.5 points, and the audience evaluation was 4.5 points, which is almost a new low in history.
"I hope every horror film director will think about one question before starting filming: What exactly makes people scared? The pure darkness and the scary makeup that emerges from the darkness have long been unable to scare veterans who have been baptized by countless ghost films.
The appetite of movie fans. Movies are an industry that requires constant innovation, especially horror movies."
"I'm not going to lie at all. There were less than ten people in the entire cinema. After showing for 40 minutes, a few people actually left... and left cursing. On the contrary, the scene became a bit scary."
"I'll give it five points. The heroine wearing glasses is my favorite type, but the movie is really average."
"The novelty is average, the screenwriter, director, and cinema elements are not fully utilized, and the scary tricks are only slapped in the face."
If the box office is not good at the premiere just because of schedule or taste issues, then we can work harder in the later period, but if the reputation is not good, it will basically be a tragedy.
By Sunday morning, with the complete box office, Su Yan, Lee Sang-geun, and Yoona were already celebrating.
"Exit" actually earned an unprecedented 530,000 yuan, while the second-placed "Transformation", including zero points, only had a little over 70,000 yuan.
Newly released films are not competitive, and other competitors will not appear until early October. In other words, there will be at least half a month to twenty days before they can be shown alone.
The theater owner is the most realistic. In this case, it is impossible to compress the film schedule of "Exit", because currently only he can make money for himself. As for the others, haha, you can't even fill a hall, do you have the nerve to come to me?
The opponent raised his hand, which was equivalent to announcing in advance that another national film was about to be born.
The crew also received invitations from the Busan International Film Festival and the Blue Dragon Film Awards. The former was shortlisted for six categories, and the latter was shortlisted for eight categories, including Best Director, Best Film, and Best Actor and Actor.
Four major awards.
In the third week of August, the box office began to decline, but it still achieved good results with 1.7 million moviegoers, bringing the total box office to 9.1 million.
In the fourth week, it stabilized a bit, perhaps because everyone was helping to promote it, and the decline was not that big, with a gain of 1.35 million.
On the 31st, "Exit" was released for a total of 32 days, and the total box office successfully exceeded 10 million.
The media is singing its praises. This is the 20th film in Korean film history to have exceeded 10 million yuan, and it is also the first in the past three years. It is natural to write a big book about it.
This is not the end yet. There is at least a week left in October, and the tens of millions of halos will also add bonuses to the movie. As for the specific amount, it is not important anymore.
Everyone is sighing in their hearts,
Su Yan,
This director from China,
Created a miracle!!!
(Thanks to the two veterans of Fat Ant and Feiwushou for the reward... crying miserably has no effect at all, so angry!!!)