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Chapter 129 Naming Rights

Mango TV TV building!

"Mr. Li, please come back. Our station director doesn't have time recently."

"It only takes a few minutes. We will record it ourselves at our own expense. You don't need to bear any risk. Please help me tell the director of your station."

"Mr. Li, it's not that I won't tell you, it's just that it doesn't comply with the regulations of our station. Furthermore, our station really has no shortage of music talent shows."

Seeing the proud expressions of the Mango Channel staff, Li Bo sighed inwardly. He knew where the other person's confidence came from.

With the two major music talent show "Super Girl" and "Happy Boy" in hand, Mango Channel does have the capital to be proud of, but he was a little unwilling to let him give up like this. After all, Mango Channel's experience with music talent shows is

The richest one, if we can cooperate with Mango Channel, that would be the best.

"We have invested hundreds of millions in this program, and the judges lineup is also luxurious, including the little king Jay Chou, and the authoritative singer Liu Huan in the music industry."

Hearing what Li Bo said, the staff hesitated. If it was really what Li Bo said, then this music program would certainly be quite topical. If it had been in the past, the station might have considered it.

But now...

"Okay, I will report to the station director. If the station director is interested, I will inform Mr. Li on the phone at that time."

"Thank you, thank you so much."

Li Bo left gratefully, but he had no idea that the director's secretary was just saying a polite word.

"Director, Mr. Li is gone, but I got news from him that they have invited Little King Jay Chou and Mr. Liu Huan to their program."

In the TV station director’s office!

Zhang Henian put down the document in his hand, with a look of contempt on his face, "So what, last year was the Olympic year and variety show talent shows were restricted. We have been preparing for a year, how can a new show of his be comparable."

"The station director is right. This person is too self-aware and is not willing to hand over the copyright. As for his program, even if the copyright is given to us, we still have to consider whether to take it or not."

Although Li Bo approached Mango Channel, he kept it in mind and did not tell the other party some of the important selling points of The Voice. The key points he mentioned were the amount of funds and the judges and mentors.

"Don't worry about this person. It's time to launch a new season of Super Girls this year. As long as Super Girls starts airing, other programs in the same period can be ignored. This time, Tianyu has some good prospects. You can contact them.

"

"Yes, I'll make arrangements right away."

The man's heart shivered. Tianyu Company has cooperated so closely with their Mango Channel. Starting from the earliest talent show, the top few in the show were signed by Tianyu Company.

To put it bluntly, the talent show is jointly created by Tianyu Company and their Mango Channel. The channel is responsible for filming and broadcasting, while Tianyu Company is responsible for discovering contestants and providing several newcomers they signed.

Of course, those newcomers who signed a contract are not guaranteed to win. Last season, there were two dark horse players who became the favorites to win the championship. It is a pity that these two were unwilling to sign with Tianyu Company, so they were miserable in the finals.

Just got a top ten ranking.



China Blue TV!

"Mr. Li, our station is very interested in the music program you mentioned, but you know, if it only enjoys ratings, I'm afraid the station leaders will not agree."

"Director He, that's not what you said. After all, this program is handled by our company from finding students to inviting instructors. Your station only provides broadcast time, which means there is no cost risk."

"How can there be no cost risk? This broadcast period is the cost. For nearly two hours of broadcast, if it is based on the length of advertising, it will be a loss of tens of millions."

Hearing the words of the director of the program copyright department, Li Bo rolled his eyes in his heart. Is this how TV advertising revenue is calculated? If you really dare to run ads for two hours in a row, see if all the viewers will be gone. The TV station will also

Just wait for the criticism above.

He Chang also knew that what he said was a bit far-fetched, but the negotiation routine was like this, maximizing the distribution of his own interests.

As a close confidant of the station director, He Chang understands the station director's thoughts very well. The station director was transferred to the TV station this year. Since the station director is pursuing advancement at his age, he needs to have good performance.

For TV stations, performance means ratings and revenue. The latter depends on the former. Without ratings, there will be no revenue.

All domestic TV stations, except for Big Brother CCTV, the major provincial TV stations are full of jealousy towards Mango Channel, because Mango Channel’s ratings leave them far behind.

Compared with the two provincial TV stations in Sichuan and Jiangxi that broadcast red dramas year after year, He Chang knew that his boss still wanted to change the TV station's audience. These days, a few young people would sit in front of the TV station and watch.

I don’t know how many years the anti-Japanese drama has been broadcast.

Mango Channel started off by relying on variety shows. If it wants to compete with Mango Channel, it must also have a good variety show.

Although he has not read the copywriting of this program called The Voice of China in detail, He Chang knows in his heart just the two mentor candidates mentioned by the other party. As long as this program is not as ugly as shit, the ratings will be worse no matter how bad it is.

It shouldn't be much different.

The station doesn't have to pay a penny to get such a music talent show, which is really a good deal.

Of course, He Chang will not show these psychological activities. He has to strive for the maximum benefit for Taili.

"You are unwilling to hand over the copyright. To put it further, if this show really becomes popular, you can completely abandon our station to film the second season. Then wouldn't our station be a wedding dress for others in vain?

?”

"We can stipulate this in the contract. According to the cooperation method in the first season, if we propose changes and your station fails to accept them, we have no right to change the terms, otherwise we will pay you huge compensation. The same

, if your station raises objections to changes in the future cooperation for the second season or even more seasons, we can also refuse, and we can choose to refuse cooperation."

Hearing Li Bo's words, He Chang showed surprise on his face, because this agreement was completely beneficial to their TV station.

In other words, if the show becomes popular, the production company cannot sell the next season to other TV stations, otherwise it will have to compensate the TV station a large amount of money. On the contrary, if the show is not popular, the TV station can find reasons to force it.

The other party refused to cooperate anymore.

Can such a good thing happen in this world?

He Chang looked at Li Bo. When he saw the smile on Li Bo's face, he suddenly understood the reason for this.

The other party is very confident about this program and confident that the program will become a hit.

Although he didn't know where the other party's confidence came from, he had no reason not to make such an agreement, so he nodded in agreement immediately.

Seeing the other party's approval, Li Bo felt a little guilty. He had read the detailed planning copy of the show and was convinced that the show would definitely be popular, but even so, he did not dare to make such an agreement.

This agreement was granted to him by Su Wang, who also bluntly stated that the ratings of this show would be the first in its time period.

Although he didn't know where Su Wang got such confidence, Li Bo was very moved because Su Wang asked him to serve as the chief planner of the program, and he had confidence in the program, which meant trust in himself.

Li Bo has already thought about it. He will devote all his energy to planning this show and strive to be the best in all aspects.

"Director He, since we have given up such a huge benefit, your station will naturally have to pay as well. What we want is the prime time every Friday."

"I'm afraid it's a bit difficult to do this during prime time every Friday. You must know that the prime time programs currently broadcast are our station's flagship programs. If the ratings of your program are not high enough, other people on the station will have opinions."

"We can say this, based on the ratings. If the ratings are not high, your station can choose to change the show after three episodes. As long as it is still prime time, it doesn't matter which day it is."

When he said this, Li Bo thought of Su Wang's original words.

"You can talk to them about the ratings. If the ratings for the three episodes are not good, you can directly remove the program."

Su Wang is very confident, but Li Bo doesn't dare to be so blindly confident. If the program is not promoted enough and is not popular enough in the early stage, resulting in insufficient ratings, another time will at least ensure that the program can still be broadcast normally.

"Okay, okay, let's talk specifically about what ratings are considered qualified. Currently, our station is on Friday..."

An hour later, Li Bo walked out of China Blue TV station with a file. At this moment, his face was full of solemnity. The TV station had already reached an agreement, but this was only the first step. He had to earn Su Wang's trust.

Next, it’s time to discover amateur singers.



Mango Channel Advertising Department!

"Director Ye, please go back. The exclusive naming rights for this season's Super Girls online interaction have been taken by Renren. There is nothing I can do."

"When your station was auctioned, we did not receive a notice. Director Zhang, our company is really sincere. At present, our number of users is no greater than that of Renren, and our quotation will not be lower than that of Renren."

net."

Ye Luo was a little reluctant. After more than a year of development, domestic social networking sites now include Kaixin.com and Renren.com. There is no room for two tigers in one mountain. In the past six months, the two companies have been fighting in various ways, trying to defeat each other.

This time, Mango Channel announced that the new season of "Super Girl" had started to attract investment for its advertising campaign. Ye Luo rushed over as soon as he got the news, but was told that Renren had already won the naming rights first.

Thinking of the sensation that every season of Super Girls has caused among young people in history, Ye Luo felt a little panicked. If Renren.com got the exclusive naming rights, it would be a huge blow to Kaixin.com.

"Director Ye, do you mean that our station's operation is irregular?" Zhang Henian looked at Ye Luo with a sneer.

"Director Zhang, that's not what I meant, I..."

The office door was pushed open at this time, Ye Luo's words were interrupted, and a figure appeared there.

"Director, Director Zhang is here."

Seeing Zhang Wei standing at the door, Ye Luo's expression darkened. Kaixin.com and Renren were fighting fiercely. How could he not recognize Zhang Wei, the publicity director of Renren.com?

"Director Zhang, the contract has been finalized and is just waiting for your signature."

Zhang Wei also saw Ye Luo, raised the contract document in his hand, and looked at Ye Luo with a provocative look.

"Okay, I'll sign now."

Seeing Zhang Henian picking up the pen and about to sign, Ye Luo quickly shouted: "Director Zhang, can you please listen to my quotation first?"

"No need. Our TV station operates in accordance with rules and regulations. Don't try to trick Internet companies like you into throwing money."

After hearing Zhang Henian's words, Ye Luo still didn't understand. I'm afraid that Director Zhang had a close relationship with Renren. Otherwise, there would be no way he would have the attitude he had in front of him.

But even so, Ye Luo was still unwilling to give up and wanted to fight for it. But at this time, his cell phone rang. After looking at the number, Ye Luo apologized and walked outside to answer the phone.

A few minutes later, Ye Luo knocked on the door again and walked into the office.

"Director Ye, I'm sorry, the contract has been signed. Even if Kaixin.com is willing to spend a billion, it's useless. The naming rights are still ours."

"Well, congratulations."

Ye Luo looked calm, took the documents on the table, politely greeted Zhang Henian and left the office.

Zhang Wei felt very depressed when he saw Ye Luo's attitude. He deliberately wanted to hit Ye Luo. It would be best if he could see Ye Luo's depressed look, but Ye Luo's calm expression made him feel depressed.

It was like a punch hitting cotton, unable to exert any force at all.

"Huh, you're just pretending to be calm. Let's see how you explain it to Chen Binghao when you go back. This time, Renren.com will definitely use this opportunity to overwhelm you."

ps: These two chapters are quite large, as I said before. Please subscribe and vote monthly.

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