The leadership office of an administrative building!
"You mean, Su Wang wants you to suggest that China Daily be included in Fanfou.com. You are here to be his lobbyist. Tell me honestly, how much benefit will you receive from this little guy Su Wang?"
Hearing the words of his old leader, Liao Chuan quickly explained: "Zhang Ju, I have no advantage in accepting Su Wang. I was just persuaded by him."
"You, the dignified editor-in-chief of China Daily, were persuaded by a teenage boy. If you tell me, you will be laughed to death."
"Zhang Ju, is Su Wang an ordinary boy?"
Liao Chuan rolled his eyes resentfully. Is Su Wang an ordinary boy? How cunning and smart is Su Wang? Zhang Ju, don't you have a clue in your mind?
But, who is the leader? No matter how resentful he is, he can only complain in his heart.
"Okay, then you should tell me what Su Wang told you to convince you, the editor-in-chief of China Daily."
Sensing Liao Chuan's resentful look, Zhang Chaoming stopped joking. Of course, if a leader would joke with his subordinates, it was because of his trust and closeness to his subordinates.
When it came to business, Liao Chuan also picked up his mood and replied seriously: "Su Wang calculated some data for me. Our country's Internet is developing at a rapid speed, and the number of Internet users is also growing crazily every year.
So far, the number of netizens has reached a terrifying level."
"Well, this is true. According to the predictions from the Ministry of Industry and Information Technology, by 2010, the number of people using the Internet in my country will exceed 400 million, and the number will increase by 100 million every year."
Zhang Chaoming nodded. In fact, there is no need for the Ministry of Industry and Information Technology to predict this point. As the construction of network communication base stations accelerates, bandwidth increases, and the price of computers drops, more and more families begin to purchase computers.
"Yes, there are more and more Internet users, and everyone is used to reading news online. Today's newspapers are almost unsaleable except in some government agencies and state-owned enterprises. More and more newspapers and newsstands are closed due to business operations.
If you don’t go down, it’s closed.”
As a member of the propaganda department, Zhang Chaoming is naturally also concerned about newspapers and periodicals. Not to mention other things, there used to be newspapers and periodicals on many streets in the capital. Many people bought a copy of the day's newspaper before going to work every day.
But now with the popularization of the Internet, more and more people do not use newspapers to read news. They just search online. Take China Daily for example, doesn’t it also have an official website?
"The problem of online media squeezing the survival of traditional media has begun to become acute. Although some influential media have opened official websites, they cannot compare with those Internet giants that occupy the traffic entrance. Take our China
In terms of the number of views on the official website of the daily, it does not even have 1% of the traffic of the Sohu and Sina portals."
Traffic is a novel word belonging to the Internet, but Liao Chuan and Zhang Chaoming also understand it.
"Traditional media, especially those like ours that are state-run media, have become accustomed to the survival model without competition in the past, so even if they switch to the Internet, most of our colleagues have not been able to change their minds."
"A change in mindset doesn't happen overnight."
Zhang Chaoming sighed. After all, it’s okay that China Daily is a national brand, but those local ones are really miserable. The efficiency has been falling again and again.
There was even a meeting at the General Administration of Publications some time ago, and someone proposed regulating online media. To put it bluntly, it means restricting online news media.
However, neither the senior management of the General Administration nor Zhang Chaoming agreed. The reason is very simple. Society is progressing and the times are progressing. If you want to avoid being eliminated by the times, you have to change yourself to keep up with the development trend of the times, rather than trying to obliterate it.
new things to maintain their position.
"The number of users of Fanfou.com is not small. If China Daily joins Fanfou.com, Su Wang will let the website promote it, and many people will follow our account. This is a great opportunity for China Daily.
There are benefits.”
"I know this, but China Daily is a national daily and its fundamental purpose is not to make profits."
Hearing the leader's words, Liao Chuan quickly explained: "I know this. If it was just because of this, how could I be persuaded by Su Wang? What really convinced me was the public opinion guidance mentioned by Su Wang.
.”
"Public opinion guidance?" Zhang Chaoming showed a thoughtful look on his face, and then motioned for Liao Chuan to continue.
"According to what Su Wang said, because the Internet is connected to the whole country, and online news is transmitted very quickly, it can easily bring opportunities to some people with ulterior motives. They can publish false news online and give us
The country has had some negative impacts.”
"Take the case of a "watch secretary" who was exposed on the Internet not long ago. This secretary was photographed and posted online because he was wearing a Rolex watch, which aroused criticism from netizens and had a bad impact on the government's image. But
In fact, after investigation, it was found that the secretary's Rolex watch was bought as a birthday gift for him by his daughter who was studying abroad with her own salary."
"It is undeniable that there are indeed corrupt elements in the party, but most of them are good party members who maintain the party spirit. However, it is because of those corrupt elements that the people have doubts about the credibility of our government."
"Even if some newspapers later reported what happened, most netizens had not seen it at all. Moreover, the thing had happened for so long, and many netizens even doubted the reliability of the newspaper reports."
"But if China Daily is stationed on Fanfou.com, we can publish the investigation results online as soon as possible. People will naturally believe it, and we can also control the development direction of public opinion."
Zhang Chaoming's eyes lit up. As a person on the propaganda front, he knew very well what the purpose of propaganda was. The purpose of propaganda was actually to control the direction of public opinion, and the top management clearly understood the importance of public opinion.
In response to the current chaotic situation on the Internet, the Ministry of Industry and Information Technology is already preparing to issue a draft corresponding policy. When the trial implementation notice comes out and the draft is confirmed and implemented, it will not be finalized for another three to five years.
"Su Wang means that not only China Daily can be stationed on Fanfou.com, but also other government departments and units can be stationed on Fanfou.com. In this way, once any hot events occur, the public can also use these channels as soon as possible.
The information posted by the account can be used to understand the real situation.”
When Zhang Chaoming heard what Liao Chuan said, he replied angrily: "This little guy Su Wang has a big plan."
Zhang Chaoming doesn't know much about competition on the Internet, and he doesn't care about it, but he knows very well that if some official organizations and units across the country open accounts on Fanfou.com, what will it do to Fanfou.com?
is huge.
That is equivalent to the official recognition of Fanfou.com’s authoritative position in the field of Weibo.
"This kid Su Wang really dares to think, but even I can't do this."
Zhang Chaoming shook his head. Unless the old leader behind him proposed it, it would be too difficult to accomplish this.
"Su Wang told me that this is his plan, but he also knows that this matter cannot be accomplished overnight, but as long as Fanfou.com can play a role in this aspect, he believes that various departments and units will be willing to open accounts."
"So it seems that Su Wang is still aware of it and is not inflated."
Zhang Chaoming tapped his fingers on the table, while Liao Chuan stood there quietly without disturbing him, because he knew Director Zhang was thinking about the feasibility of Su Wang's proposal.
In just one minute, Zhang Chaoming made a decision in his heart. He looked at Liao Chuan and said, "I can't take care of the other things at the moment, but China Daily can try to cooperate with Fanfou.com. You can cooperate with Fanfou.com.
Please contact us online.”
"yes."
Liao Chuan nodded in agreement, with a happy look on his face, but after walking out of Bureau Zhang's office, he realized why he was happy. It was Su Wang who should be happy.
"This guy's language is so instigating."
Liao Chuan could only comfort himself because he was attracted by the vision proposed by Su Wang.
According to Su Wang, the convenience of network communication can not only guide the direction of public opinion, but more importantly, the bad events that happened in some remote or small places in the past will be understood and known by netizens, and this can also
To scare some local officials.
As a journalist, even though he has been ups and downs for more than ten years, Liao Chuan still has a fire of passion and justice in his heart, and this justice may be realized on the Internet.
…
The next day!
"We have received reports and complaints from Pan American International. Fanfou.com is suspected of slandering and spreading rumors about the reputation of Pan American International, which has had a huge impact on Pan American International. We have currently opened a case for investigation. Please come with us."
At the headquarters of Fanfou.com, Wang Xing looked at the several law enforcement officers who appeared in front of him. He knew that Pan American International could no longer sit still and began to use its last connections.
In fact, last night, many people gave him hints on the phone, telling him not to cause trouble for himself and that it was best to block the news about Pan American International, but Wang Xing did not do so.
"Okay, I can go with you."
Nodding, Wang Xing followed several law enforcement officers and left amid the worried eyes of Fanfou.com employees.
"Boss, if the boss is taken away, will something happen to the company?"
In the publicity department of Fanfou.com, Ye Luo listened to the worried words of his subordinates. There was also a look of worry in his eyes. Pan American International reported the case to arrest people because he wanted to make Mr. Wang compromise. If Mr. Wang did not compromise, Pan American International
I will definitely not let Mr. Wang go.
"I don't believe that Pan American International can cover the sky with one hand. How about we break the news that Mr. Wang was taken away?"
After listening to his subordinate's suggestion, Ye Luo's face showed some emotion. This was a feasible solution. Just when he was about to implement it, his phone rang.