Chapter 19 Empty Gloves White Wolf (for Daxue Book Friends)
"Mr. Cheng, let me introduce myself first. My name is Su Wang, from Suzhou, Wang Wang."
Facing Cheng Binghao, Su Wang did not choose to beat around the bush, but after introducing himself, he said directly: "Mr. Cheng must be full of doubts about my presumptuous interruption. Why don't you ask me three questions first?"
Question, if my answer satisfies Mr. Cheng, we will continue to discuss it in depth."
Cheng Binghao looked at Su Wang in surprise, but he was not an ordinary person after all. He pushed up his glasses frame and said, "Brother Su looks young, but he is interested in social networks and games, but I am very curious.
Brother Su, what do you mean by social games?"
"Social games naturally refer to games, but this kind of game is different from traditional online games. It is not the kind of game where you charge money to upgrade and fight monsters, but a special kind of game."
Facing Cheng Binghao's first question, Su Wang answered it almost without thinking.
"It's a game that is different from online games. This is an interesting statement. I wonder if Brother Su can talk about it in detail."
Hearing Cheng Binghao's words, Su Wang knew that his first answer had interested the other party, so he continued: "Before answering this question, we need to establish the key point first, that is, who is the target of social game services?"
"For a game company, the purpose of making games is naturally to make a profit, but if it is a social network website, then the purpose of social games is to make profit only for one reason, and more importantly, to keep users on the website, but this alone is not enough.
If users just stay on the website to play games, then the website will be no different from the official game website, so the most important thing about social games is to improve the interactivity of users and the interactivity between users and other users.”
As Su Wang spoke, Cheng Binghao unconsciously sat upright and even leaned forward slightly. This action was not even noticed by himself, it was purely an instinctive reaction because he listened carefully.
Because Su Wang's words touched his heart.
Cheng Binghao wants to build a social networking site, because in his opinion, there is still a lot of untapped space for domestic SNS, and whether a social networking site can retain users depends largely on whether users can interact with each other.
"What do you think of the school intranet?"
Cheng Binghao asked the third question, and when Su Wang heard this question, he also knew that he deserved Cheng Binghao's approval. If Cheng Binghao didn't approve, it would be impossible to ask this question.
At this time, the only influential social networking site in China was Xiaonei.com, which was the predecessor of Renren.com, and the competitor of Kaixin.com founded by Cheng Binghao was Renren.com.
"The idea of creating Xiaonei.com is undoubtedly a good one. It started with campus social networking and quickly attracted a large number of student users. In the minds of students, only college students like them can log in to Xiaonei.com. It is undoubtedly a status symbol. It can be said that
The creators of Xiaonei.com have a very accurate understanding of user psychology.”
Su Wang smiled slightly. When it comes to the founder of Xiaonei.com, many people may be unfamiliar with it, but when it comes to Meituan, I believe everyone now knows that the founder of Meituan, Wang Xing, is the founder of Xiaonei.com.
Founder.
"However, the school network also echoes the old saying, Xiao He succeeds and Xiao He fails. It is precisely because of the threshold he set that led to the difficulty of acquiring users in the later period. Moreover, the original batch of college students have now graduated, but they log on to the campus network again.
, it is inevitable that there will be a feeling of discomfort, so if the school network either chooses to change or choose to fail."
Cheng Binghao nodded. As a person in the Internet industry, he is naturally aware of the bottlenecks that the campus network currently encounters. If the campus network continues to maintain its original threshold, then a problem will arise. These college students who have graduated cannot use IP due to IP reasons.
Logging in to the campus network means that the campus network discards a group of old users every year.
But if Xiaonei.com abandons this threshold, then what is the meaning of the three words Xiaonei.com, and what is the difference between it and other social networking sites?
Cheng Binghao even knew that the higher-ups within the campus network were also brewing a huge revision and change, but he knew that this was because of his own personal network, but the young man in front of him definitely had no personal connections, and everything relied on his own analysis.
Once it comes out, this ability is no small matter.
Su Wang didn't know what Cheng Binghao was thinking at the moment. If he knew, he would probably be very happy. He has no analytical ability. It's just hindsight. Some things can't be understood when they haven't happened. But wait until the results come out.
If you think backwards, you will find that the truth is so simple.
"I answered Mr. Cheng's three questions. I wonder if I can ask Mr. Cheng one question?" Su Wang asked with a smile.
"Brother Su, ask. As long as I can answer, I will definitely answer." Cheng Binghao no longer underestimated Su Wang, Cheng Binghao treated Su Wang from a completely reciprocal attitude.
"Mr. Cheng, do you have any ideas about starting a social network?"
Although he already knew the answer in his heart, on the surface Su Wang still had to pretend to ask.
Cheng Binghao's mind moved, and he looked at the smiling boy in front of him. He suddenly felt that he had been seen through by the other party. Starting a social networking site was his idea, but until now he had not mentioned it to anyone else, not even himself.
None of my family members mentioned it.
Under normal circumstances, Cheng Binghao should deny it. After all, he is still a senior executive of Sina. However, due to some strange combination of circumstances, he blurted out and replied: "Yes."
After answering, Cheng Binghao felt a little regretful. However, when he was interviewed by a famous magazine one day in the future, when he mentioned today's incident, he used one sentence to describe it: The regret at that time is the thing I regret least now.
"Thank you Mr. Cheng for your candor. In that case, I will tell you directly that I am also interested in social networking and want to cooperate with Mr. Cheng."
"Cooperate with me? I wonder what Brother Su can do to cooperate with me?"
Cheng Binghao was not surprised by Su Wang's words. The other party had said so much and invited him for coffee. His intention was already obvious. But what he didn't understand was why the other party came to him? And he was so sure that he would agree.
?
"What do you think Mr. Cheng needs?" Su Wang asked back.
This question really stunned Cheng Binghao. Do you still need to answer this question? Of course, you need money.
Opening a company naturally requires funds. With funds, you can recruit people and choose an office address. Then you can rent a server and start recruiting people and build a website project.
"Internet enterprises have a great characteristic, that is, it is easy to create, but difficult to survive. To create, you only need a sum of money, an idea, and a few programmers to complete it, but what an Internet enterprise really needs is how to be able to
Survive, and how to survive, is what corporate management needs most."
Although it was only 2008, Su Wang knew very well that capital was very fond of Internet companies at this time. As long as he had a good idea, he would not worry about attracting venture capital, so funding was not a problem. The problem was that getting money did not mean that he would be able to get it.
Live.
"Money, I'm afraid I can't provide much help to Mr. Cheng. The only thing I can give to Mr. Cheng is to ensure that the company can survive. In return, I want half of the company's shares."
Looking at the boy opposite him, smiling brightly and showing two big white teeth, Cheng Binghao suddenly had the urge to throw the coffee in front of him on the boy's face. Without paying a penny, he wanted to take half of the shares with nothing. In the world,
There is no such thing as a good thing. This is taking oneself as a victim.
Seeing that Cheng Binghao's veins were swollen, Su Wang knew that the other party was stimulated by his words, but he really had no money now, otherwise he wouldn't mind spending money to get more shares.
"If I'm not wrong, the social games in Mr. Cheng's mind should be games like buying and selling friends and grabbing parking spaces on Facebook."
Su Wang's words made Cheng Binghao tremble, because he was hit by Su Wang's words.
It was Cheng Binghao's idea to build a social networking site and launch social games, and the ideas for these games came from foreign faebooks. Due to well-known reasons, foreign websites cannot enter the country, so many domestic Internet companies have moved some foreign ideas to
Domestic localization.
"It is undeniable that these two games have greatly improved user interactivity, but Mr. Cheng knows very well that the copyright of this game is not in your hands. Since you can do it, other social networking sites can also do it, at most
That’s just a month difference.”
Cheng Binghao pursed his lips and did not deny what Su Wang said, which was one of the reasons why he had not resigned to start a business while waiting.
"So what does Brother Su mean?"
"Let's talk in the box."
Su Wang stood up, because the following conversation would involve business secrets and was not suitable to be discussed in the hall.
Su Wang and Cheng Binghao stayed in the private room of the coffee shop for nearly two hours. When they walked out of the private room, Cheng Binghao lost his previous frown and his whole expression was full of determination.
"Brother Su, please wait for my news."
"Okay, then I'll wait for Brother Cheng's call."
Watching Cheng Binghao leave, Su Wang relaxed a little. He had finally caught the train from Kaixin.com.
Of course, Cheng Binghao can also choose to swallow the ideas he revealed in the box, including farm games and the development model of social networking sites, but Su Wang believes that Cheng Binghao will not do this. A man who can create Kaixin.com and will Kaixin.com
People who have reached hundreds of millions of users will not be so short-sighted.
What's more, he only provided a rough idea without revealing too many specific details. If Cheng Binghao had to explore it by himself, it would take at least half a year of detours.
For an emerging Internet company, if it wants to break out of the siege surrounded by many giants, time is the most important thing. Cheng Binghao has been immersed in the Internet for so many years, and it is impossible not to understand this.