Evening self-study time in all major classrooms of Shuimu University!
"Dear students, I'm sorry to interrupt your study time. We will only delay you for three minutes to report good news to you."
From the Department of Economics and Management, Liu Jian appeared in a freshman's self-study classroom and began his prepared speech.
"College life is rich and colorful. In addition to studying, everyone also has many extracurricular activities. It is normal to meet up with three or five classmates to have dinner, watch movies and sing."
"Of course, the level of consumption outside the school is not low, especially when you go to taste some delicacies. Students who have never been there have no idea whether these delicacies are delicious. It's okay to spend money to eat delicious food. If you spend money,
If you haven’t had delicious food yet, it’s a big loss.”
"Having said so much, many students may be wondering what I am going to say, so I have to start with self-introduction. I am also a freshman in our Department of Economics and Management. As a freshman, I am deeply troubled by the above problems, so in the end I and
Several roommates decided to develop a group buying website."
"In the name of the website, we will negotiate with merchants outside the school and let them list some high-quality and low-priced products on our website. In this way, everyone can get the same products and services for less money than before."
"Of course, this is just the first point. The second point is that students who participated in the group purchase of products can leave comments under the product to comment on the quality of the product. It can also provide reference for students who want to purchase these products later.
."
"In addition, we have also specially launched a report reward button. That is, when students find that the products on our website are not more favorable than the actual merchant prices, they can report them. If the situation is verified to be true, they can get up to
Cash reward of up to 1,000 yuan.”
"The above is all I have to say. Here are some leaflets that interested students can take a look at. Finally, I wish the students a happy semester at school."
Bowing, Liu Jian walked to the podium. There was no sloppiness from beginning to end. He said he would take five minutes but it only took three minutes.
The same scene was taking place in the study rooms of various classrooms at Shuimu University, but the speakers were Miao Tingting, Shen Zidong and Su Wang. Xu Hao and Huang Guobin were both responsible for the technical aspect, so they did not participate in offline publicity.
, the main thing is to promote online, such as campus forums, school forums and other places.
Generally speaking, schools will not allow companies to go to student classrooms to promote, but Su Wang's situation is different. First of all, because Su Wang and the others are students at Shuimu University, this is an internal business, so many teachers just turn a blind eye.
Just close one eye.
Secondly, Liu Jian has established relationships with the student unions of many departments. He usually follows people from the student unions to publicize during roll call. Of course, in addition, he also arranges publicists in various dormitories for 80 yuan a day.
As for the merchants, Su Wang and others had already started running as early as the first day the company was established. Although not all merchants were willing to participate, there were still forty or fifty.
The next day!
In the Shuimu University Entrepreneurship Park and the Meituan website office area, everyone is staring at the computer screen. After yesterday's publicity, we will know today whether it has any effect.
On Huang Guobin’s computer, the number of website views can be clearly seen.
"So far, more than a hundred computers are browsing our website, and the page that stays the most is the couple's coffee set product page."
Huang Guobin reported the situation, and Su Wang expressed his understanding. He personally negotiated with the merchant for this couple's coffee set. This set includes two steaks, two glasses of red wine, and a fruit salad. According to the merchant's normal price, it is 200
It’s about RMB 98, but the price listed on the website is RMB 98.
The price difference is doubled. No wonder it attracts the most students to browse. Su Wang estimates that most of the people browsing this page are old students. These old students have been to that cafe and learned about the price of this product.
Su Wang was able to negotiate this price because there was actually a subsidy for this product, and the merchants offered profits based on conditions. The price offered by the merchant for this package was 158, but if the order for this package through group purchasing reached
If there are twenty orders, it can be reduced to 148. If there are fifty orders, it can be reduced to 138. If there are one hundred orders, the price can be reduced to 108.
In other words, if there are 100 orders in a month, Su Wang only needs to put in a thousand yuan himself, and the settlement will start after 30 days.
In addition to this package, there are actually several commodity companies that also provide subsidies, but they are not as strong as this package.
"The order has been placed. A student has placed an order."
Liu Jian, who was always paying attention to the computer screen, suddenly shouted, which also attracted everyone's attention to the backend of the website. In the backend database list, the first order was clearly displayed.
Super discounted steak and wine set for couples x1!
Behind the list is the user's name and mobile phone number, in addition to a random code assigned by the system.
Su Wang currently does not have the online payment function on the website. Online payment requires dealing with the bank and takes a certain amount of time. Moreover, Su Wang knows that students do not have much money, so if they are asked to pay first, there will definitely be
Worrying.
In this case, let them go directly to the merchant to make purchases and then settle the payment offline. In this case, the merchants can rest assured because they have received real money and do not have to worry that the website will withhold the money.
Users and merchants have no worries. Su Wang's Meituan website is just like Liu Jian and others complained, it is simply a charity website.
Of course, the reason why Su Wang is so friendly to users and merchants is to achieve another goal, that is, all users do not need to wait until the group purchase quantity is reached as long as they form a group.
This is the condition Su Wang gets from the merchant on the condition that he subsidizes himself and does not withhold the amount.
This situation also prevents merchants from asking users to pay offline without confirming the order on the website.
In the past, merchants attracted users to do this because they did not want to give the platform a commission, but now these merchants are eager for users to confirm on the platform, because they can enjoy the platform's subsidies for every order.
Group buying websites have many problems, especially at this stage when many technologies are immature, but as long as you are willing to spend money, these problems can be solved.