Price halved, unconditional refund within 72 hours!
All Meituan users were hit by this advertisement after opening the Meituan page.
Most of Meituan is a student group. For them, what they want most is discounts. They come to Meituan just for the discounts, and now, they have more favorable choices in front of them.
Of course, some people are worried about micropayments. However, when they enter the micropayment page and see the column of cooperative merchants displayed by micropayments, as well as the names of Kaixin.com and Fanfou.com, this worry disappears.
Even big websites like Kaixin.com and Fanfou.com cooperate with this payment company. How can people cheat themselves out of dozens of dollars?
Of course, there are also those who are unwilling to register. Meituan gives them another option, which is to jump to the online banking payment page and pay with online banking. They can also enjoy the discounts, but the discounts are not as strong and they will receive a refund at the same time.
If so, you can only enjoy a 24-hour refund.
Rose Coffee is one of the first merchants to join Meituan.com.
"Those people foolishly gave Meituan money to hold on to. Don't look at Meituan's claim that it will be settled once a day. Meituan has not yet grown big. When Meituan becomes bigger, it will become settled once a week.
It’s settled once a month, and I definitely won’t be willing to do it anyway.”
As a consumer merchant, the capital turnover requirements are very high. Take his cafe as an example. Since joining Meituan, its daily turnover has increased from 3,000 yuan to 5,000 yuan.
Although it is a small profit but quick turnover, the profit is still 3,000 yuan per day. How could he keep this profit with Meituan?
Therefore, when the local promotion staff of Meituan found him, he refused directly and still maintained the original method, that is, users made reservations online and then went offline to pay.
"It's time, why are there so few customers today?"
The owner of Rose Coffee Shop frowned as he looked at the empty hall. Normally there were not so few people in the shop at this time, and many students and couples would come to sit there.
"Boss, as of now, we only have three orders on Meituan." The cashier at the front desk looked at the computer screen in front of him and replied.
"Three orders, why are there so few? Is it because Meituan has blocked our order?"
The first thought of the coffee shop owner was to think of Meituan wearing small shoes for him and deliberately blocking his user orders.
"Meituan probably wouldn't do that," the cashier said with some uncertainty.
"Isn't that right? Let's place an order and try it ourselves and we'll find out."
The coffee shop owner walked to the computer, logged in to his account on Meituan.com, then found the product page of his store and chose to place an order.
A minute later, the client here received the order message.
This result left the boss speechless, because it showed that Meituan did not block its own orders, and that no one really placed the orders.
"Boss, I know the reason."
The cashier opened a page, which was a coffee shop page. It turned out that there was no Rose Coffee Shop in the first eight on the first page, and he didn't see it until he turned to the second page.
"How could it be? How could ours be ranked so low? I remember it was ranked third."
Boss Rose was a little confused, but the cashier pointed to a certain sign and said: "Those in front of us have opened the online payment function. Meituan said this is called guaranteed merchant ranking."
“What does it mean to ensure merchant ranking?”
“According to Meituan’s explanation, these merchants have opened micropayment accounts and online payments. After all users choose to pay online, the money will not go directly to the merchants, but will be deposited in Meituan.
On the website, payment will be made to the merchant only after the user has actually made a purchase. At the same time, if the user is not satisfied with the product, he or she can lodge a complaint within 24 hours, and the website will issue refunds or fines to the merchant according to the situation."
"What is Meituan doing? If he does it this way, do we merchants still have a say?"
The owners of the cafe are not fools. Meituan’s actions like this are equivalent to blocking the throats of their merchants. From now on, they will have to listen to Meituan for everything. After all, the money is in their hands.
When the cashier heard what his boss said, he opened his mouth to say something, but in the end he said nothing.
In her opinion, Meituan's move is not excessive. As long as merchants do not violate the rules, they will not be punished. Her boss is a bit paranoid about being persecuted.
However, I am just a part-time worker and am not qualified to tell my boss this.
"Excuse me, is the owner of Rose Cafe here?"
A young man in a white shirt walked into the door of the cafe and asked at the front desk.
"I'm the boss, what can I do for you?"
"Hello boss, what is your name?"
"Wang Ren."
"Hello, Boss Wang, I am from Huituan.com. Our company specializes in online group buying. We would like to cooperate with your store. Our website will promote your company and guide online consumers to offline consumption."
Hearing what the other party said, Wang Ren was stunned for a moment, and then said: "Isn't that the same as Meituan?"
"Meituan?" The man in the shirt said with a look of disdain on his face, "Meituan is a new company, and our company has been established for more than a year. It has its own users and market, and also has a mature promotion system.
plan."
"Oh, what are your company's requirements?"
Wang Ren was indeed a little tempted, because he was full of dissatisfaction with Meituan, so it was not impossible to change to another group buying website.
"Our company is like this. For every order, our company will charge a 5% service fee, and there are no other fees other than that."
"Are there still fees?"
Wang Ren was a little surprised. Meituan is all free.
"Mr. Wang, the 5% service fee is not high. A website requires maintenance costs. At the same time, we also have to spend money on promotion to attract users. These are all costs. In contrast, your merchants only need to edit the products.
, this 5% service fee is not too high.”
Hearing Wang Ren's words, the man in the shirt was not surprised, because many merchants had this look on their faces when they heard they wanted to collect money, but in the end he still took the money.
"We can calculate an account. Suppose the price of a product is 100 yuan and the profit is 40 yuan. Then your company can set the group purchase price at 80 yuan. Although the profit is reduced, we count at least ten transactions as one order. That is to say
An order is equivalent to a profit of 200 yuan, and our company only charges a service fee of 10 yuan..."
"Isn't your company going to subsidize it?"
Wang Ren interrupted the other party. The man in the shirt was stunned for a while, and then smiled awkwardly: "Mr. Wang, you really know how to joke. Companies are all about making profits, how can we give subsidies?"
"Not to mention our company, Dianping and Koubei.com are all the same, and their commissions are higher than ours."
Listening to what the other party said, Wang Ren suddenly felt that he had misunderstood Meituan.
Think about the conditions provided by Meituan. There is no commission and there is a subsidy for each order. This comparison is like heaven and earth. Meituan is a truly conscientious company.
"Forget it, I have no interest in your company."
"Mr. Wang, don't worry, just listen to my introduction."
"I'm not free right now."
"Well, Mr. Wang, if you are free, you can call me. Here is my business card."
The man in the shirt put his business card at the front desk and left reluctantly. After watching the other person leave, Wang Ren said to the cashier: "Call the employees of Meituan Ditui. Forget it, I will call in person."
Taking out his mobile phone, Wang Ren made a call and went out.
"Hey, Manager Shen, yes, I'm from Rose Cafe. That's right. I think the online payment function is very good. It's responsible for users and our merchants. I want to ask, when will our store also This function can be put on the shelves."
"No, I didn't understand the situation last time and misunderstood you. Okay...Okay, then I'll wait for Manager Shen to arrive."
After hanging up the phone, Wang Ren saw his cashier looking at him strangely, and rarely explained: "I think Meituan's conditions are actually acceptable."
Without comparison, there is no difference.
The words of this Huituan.com staff member made Wang Ren understand how powerful Meituan is. Even he, a merchant, turned his back on Huituan.com after enjoying the benefits provided by Meituan, let alone those users.
Meituan provides subsidies to their merchants, isn't it just to allow users to enjoy greater discounts? After enjoying Meituan.com's huge discounts, how can those users like Huituan.com?
What's more, Meituan is now offering a 50% discount on online payments, which is a huge temptation for those students.
After thinking about this, Wang Ren just wanted to say: It smells really good.
…
Su Wang, the current number of online payment orders has reached 200, and this is only two hours since the event was launched.
Xu Hao looked at the background data, but there was no joy on his face. The two hundred orders were all at half the price. Although the merchants would also offer some, this meant that they would have to pay a huge subsidy.
"I told you, you don't need to worry about finances. Besides, the micropayment side will give you the bulk of the money."
Su Wang patted Xu Hao on the shoulder. Although Micropayment was also his company, the two companies had no connection. Su Wang's request for Micropayment was to be an independent third-party payment platform.
This time, the majority of the reduction amount is paid by micropayments, followed by Meituan, and finally the merchants. In short, it is a three-party cooperation to transfer profits to users.
Micropayment obtains registered users, Meituan opens up the online payment market, and merchants obtain orders. As for users, they receive great benefits.
Micropayment company!
"Mr. Qin, the number of registered personal user accounts has increased by 10,000."
"I know, the data department will conduct a good personal data analysis, and the marketing department will continue to launch."
"Mr. Qin, our current cost of a registered user is almost 15 yuan. If this continues..."
Knowing what his employees were worried about, Qin Jiong interrupted him directly, "You don't have to worry about money. Our company still has at least 30 million in its books to burn."
Thirty million. When Su Wang told him yesterday to transfer a sum of money to the company's account, Qin Jiong was also shocked by the number. The most important thing was that Su Wang also gave him a message.
"That is, don't be afraid of burning money. Even if you burn 30 million in a month, you can do it, as long as you can seize the market and users."
Qin Jiong heard the key point from Su Wang's words: Our company is not short of money!
For Su Wang, Meituan can still be slower, but micropayment must not be slower. If it is slower, it will not be able to catch up with next year's payment license.
Compared with the relationship between many payment platforms and banks, micropayments are obviously worse. So at this time, only by attracting a large user group can we win from peers in the license competition.
Time is money. For a license worth hundreds of millions, it is cost-effective to burn tens of millions for it, not to mention that this is the core of Su Wang's future integrated industry.