Among the more than 20 people, a slightly thin man wearing glasses stood up. Su Wang nodded and smiled at him to express encouragement.
Liu Ji.
He was recruited from the society. He graduated from Beijing University of Posts and Telecommunications. After the founding of Meituan, he also advertised in the talent market and recruited several fresh graduates, while Liu Ji was responsible for product operations.
“Before I joined Meituan, I understood our company’s operating model, which is to win the market by spending money to acquire users. The reason why I joined the company was because I saw Mr. Su’s courage in this aspect, so I
Before considering the problem, I would like to ask Mr. Su, does our company have enough money to burn?"
Hearing Liu Ji's words, Su Wang smiled slightly. This was what he was going to tell all his employees later. He immediately replied: "There is no need to worry about the money in the company's account. It will definitely be enough for us to burn for two years."
"Then there's no problem."
Hearing Su Wang's answer, Liu Ji looked at everyone and said: "Whether we are opening up the capital market or entering the university market in other cities, we rely on a simple and crude strategy of throwing money. As long as the company has enough money, we will completely
We can go hand in hand, focusing on the capital market and at the same time entering the university market in other cities."
"Our current model is aimed at college students. No one can guarantee whether our model is also suitable for the market outside the campus. This requires us to experiment and explore, instead of waiting until we win the college market in major cities.
It’s better to start exploring now.”
"Similarly, once we enter the Beijing market, Beijing is the political and economic center of the country, and any disturbance here will be particularly noticeable. I am afraid that group buying websites will rise in other cities, and they may even imitate our model and enter the local university market.
, when we want to enter these markets again, we will have to fight with each other."
Seeing that everyone was looking at him, Liu Ji summed it up: "As long as we have enough money, we will work together to build the momentum of our Meituan."
"Of course, I say this not just because we have money, but also for a very important reason, which is that we have relationships with venture capital companies. Venture capital institutions are very tolerant of Internet companies. Basically, as long as they can justify themselves
If you tell a good story, those venture capital investors will be willing to invest. However, the Internet group buying market is not yet mature enough. Storytellers cannot convince venture capital investors. Without venture capital institutions to join in, we, Meituan.com, will not encounter anything.
A decent opponent.”
"While venture capital is not paying attention, we can dominate the market. In this case, even if venture capital institutions react by then, they will have to consider how much money they need to invest to fight us, and many venture capital will not step in."
.”
"So my suggestion is that if we enter other cities, we must win the local group buying market with lightning speed. Three months, three months is the best time, because at this time, the wind
Investment institutions and some entrepreneurs have not yet responded, and even if they do, it will take some time to prepare."
After Liu Ji finished speaking, he sat back in his seat. After Liu Ji sat down, Su Wang was the first to take the lead in applauding, and the others naturally followed.
Su Wang looked at Liu Ji with admiration, because Liu Ji's thoughts coincided with his. Without Wang Kaige's previous conditions, he might have been more steady, but since Wang Kaige wanted to take Kai Ge
If Lei Investment Bank takes a stake, you can start a fast money-burning mode.
The purpose of financing is to quickly seize the market and form a monopoly.
"What Liu Ji said makes sense. Since we have money, we should seize the market first before the market and capital can react."
Su Wang looked around the crowd and said: "My plan is to divide the company into two major departments, namely the campus department and the marketing department. The campus department targets universities in major cities across the country, while the marketing department targets major cities.
of the overall market.”
Su Wang will not give up on the campus market, not only because the campus market is currently blank, but most importantly because college students are the most receptive to new Internet products. Many new products first became popular among college students.
.
"We will discuss the appointment and dismissal of personnel in the two departments at that time. However, if anyone is willing to join the marketing department, they can nominate themselves. Within this week, the structure of the marketing department will be set up."
When he said this, Su Wang looked at Liu Ji. To be honest, he was very optimistic about Liu Ji. If Liu Ji was willing to take the initiative, he would give him the position of head of the marketing department.
Naturally, no one present objected to Su Wang's opinion, and the issue was considered passed.
Next, several issues were discussed at the meeting. After they were passed, Su Wang announced the adjournment of the meeting and returned to his office.
When Su Wang returned to his office, Liu Ji also returned to his seat, staring at the screen in front of the computer, but his mind was not on the screen at all.
The person in charge of the marketing department!
When he heard Mr. Su mention this position, his heart skipped a beat, and something called ambition began to spread in his heart.
For Liu Ji, after graduating from Beijing University of Posts and Telecommunications, he had no worries about not getting offers from big companies. The reason he chose to join Meituan, a new startup, was because he had analyzed Meituan’s model.
In Liu Ji's view, if the company Meituan dares to use this model, it means that the company's founder is not short of money, or the company can raise capital, so he is very optimistic about Meituan's future, so he chose to join Meituan.
group.
In a large company, the senior management is already fixed. It is too difficult for newcomers to climb up. But startups are different. What startups lack is talent. The management is not complete at all. As long as there is strength, the position of senior management will be passed on.
Available.
Liu Ji knew that he had a good opportunity in front of him. He was the head of the marketing department. According to Mr. Su's plan, this position would rank third in the company.
But after joining Meituan, Liu Ji also knew that this company had a characteristic, that is, all four people in Mr. Su's dormitory had invested in it. Although he could feel that the shares of Liu Jian and others were only wanted by Mr. Su.
His roommate only gave him a handful, but it was because of this that he was a little embarrassed at the moment.
The current structure of the company is that Mr. Su comes first, then Liu Jian and the others, and then Huang Guobin. If he takes the initiative to apply for this position, it will be more than worth the gain if he makes Liu Jian and the others unhappy.
"What are you doing here? Let's go out and smoke!"
Liu Ji, who was thinking about something, felt his shoulders shake. When he looked back, he found that Huang Guobin was standing behind him at some point.
"good."
Liu Ji nodded, stood up from his seat, and followed Huang Guobin towards the outside of the company. However, he was a little confused. Lao Huang usually smoked directly in the office area. When did he go outside so consciously?
.
"Come!"
Huang Guobin took out a pack of Zhongnanhai from his pocket, handed one to Liu Ji, and lit one himself. The two of them were speechless and hesitated in silence.
Seeing that the cigarette was halfway gone, Huang Guobin said, "I see you are distracted. What's the matter?"
"What can I do? I'm just thinking about what President Su said about the future development direction of our company and whether there are any problems." Liu Ji explained.
"I think you have some ideas about the position of the marketing manager."
Hearing what Lao Huang said, Liu Ji's body was shocked. He didn't expect that his thoughts were seen by Lao Huang. He didn't know how to reply for a moment. After being stunned for a few seconds, he replied: "Where is the turn?"
As for me, not to mention Liu Jian and others, even Huang, your qualifications are higher than mine."
"You marketing people are hypocritical." Huang Guobin curled his lips and said angrily: "I am in charge of technology. Do you think I am qualified for this position? Why, should I talk to customers about code or users?
Bug."
Liu Ji's expression was a little embarrassed, but he still said stubbornly: "Even if you don't count Lao Huang, there are Liu Jian and others. They are from the School of Economics and Management just like Mr. Su."
"Okay, since you don't tell the truth, then I won't talk to you anymore. In short, I will tell you that Mr. Su has a very high profile, and Liu Jian and the others are not stingy people. If you miss some opportunities, you will be in trouble.
It won’t happen again, you have to take care of it yourself.”
Huang Guobin put out the cigarette butt, ignored Liu Ji, and walked into the company door, leaving Liu Ji standing in the aisle with a changing expression.
You only have one chance, if you miss it, you won't get it again!
Liu Ji kept thinking about Huang Guobin's words in his mind. After a while, his eyes became firm. After taking a long drag on the cigarette, he put out the cigarette and walked into the company.
"What are you doing, Old Liu? Why do you feel like you are dying bravely?"
After Liu Ji walked back to the company, he walked directly towards Su Wang's office. Xu Hao glanced at Liu Ji's facial expression and asked Huang Guobin beside him with some confusion.
"Perhaps for him, this is a heroic sacrifice." Huang Guobin looked at Liu Ji's back as he walked into Su Wang's office and replied meaningfully.
In the office, when he saw the door open and Liu Ji walked in, Su Wang had a smile on his face. It was a smile of appreciation and relief.
Although Liu Ji was a suitable person in charge of the marketing department in his mind, he would not have given Liu Ji this position if Liu Ji had not taken the initiative to ask for it.
A startup company needs wolf-like executives to expand its territory. Otherwise, how can it compete in the market from Dianping and Word-of-mouth. What’s more, it will have to face competition from other capitals in the future.
"Mr. Su, I'm here to recommend myself. I think I'm suitable for the position of head of the marketing department."
Walking into the office, Liu Ji looked at Su Wang and said decisively.