Su Wang, let’s talk about the financing of your Meituan company.”
After talking with Chen Binghao for a while, Su Wang left the office and was pulled by Wang Kaige, and the two came to a conference room.
"Meituan does need money, and it needs a lot of money."
Facing Wang Kaige, his old partner, Su Wang did not hide anything. Even though the bank was about to give him a loan of 3 billion, financing was still necessary.
The reason is very simple. Financing actually not only represents money, but also represents that the company is favored by the capital market.
What Internet companies need most is the endorsement of venture capital institutions.
Just imagine, no matter how great your Internet company is, if people ask you whether you have raised capital, and you say that you have money and do not need financing, many people will have question marks in their minds, and they will think about whether this company will not be capitalized.
Good news.
Of course, there is another problem, that is, with the growth of the national economy, people have more money in their hands. In addition to saving some money for death, many people will use it to purchase financial fund products.
These fund companies will invest money in some potential companies to seek returns and fulfill their promises to customers.
What does this sentence mean?
The meaning is very simple. Assuming that the amount of funds flowing to the Internet in the entire domestic market is 100 billion every year, then this 100 billion must be consumed by many Internet companies. If Su Wang does not raise funds, first of all this 100 billion will flow to other companies.
Enterprises may even be transferred to their competitors.
If you accept financing, assuming it raises 3 billion, then first of all, part of the funds in the capital pool will be sold. Secondly, if these funds and investment institutions invest in Su Wang's company, they will not invest in the same type of company unless it is Su Wang.
If the company you want cannot develop well, you will switch to other types of companies.
Otherwise, investing in two companies of the same type and then watching the two companies compete will only be done if the person in charge of the investment institution is burned out.
Of course, investing a small amount and then investing in a few more companies is a matter of casting a wide net, which is another matter.
"I probably need more than one billion in financing."
"One billion is not a problem, the key is how many shares do you plan to sell?"
Wang Kaige looked at Su Wang. In fact, there was a document in his office. This document was a rating document, but this document was not a rating document for a certain company, but for a person, and this person
It's Su Wang.
Generally, venture capital institutions rarely issue rating documents for a certain person, but few does not mean that there are none. Some institutions will also do the same for those influential celebrities.
Let’s not talk about celebrities. To give you a very simple example, if there is a very reliable person around you who is very serious, practical and capable in daily life, he suddenly wants to start a business and asks you to borrow money.
, would you lend me a loan of thirty to fifty thousand?
I believe that most people who have spare money will borrow it because you think this person has such strength in your eyes.
In Wang Kaige's view, Su Wang's success in targeting Kaixin.com and Fanfou.com is already proof of his own ability. It is no exaggeration to say that if Su Wang's identity is exposed, Kaixin.com and Fanfou.com will
As a founder, if you want to announce your startup, you definitely don’t have to worry about investment institutions investing money.
The higher people stand, the more they know that success is not that easy. If a person can succeed in something, he must have the characteristics of success. There may be an element of luck, but luck occupies the majority of success.
The proportion is less than 10%.
Therefore, Wang Kaige asked his subordinates to investigate and evaluate Su Wang, and finally concluded that Su Wang was worth one billion.
In other words, regardless of Su Wang's own net worth, just based on this name, as long as Su Wang wanted to raise funds, Carlyle Investment Bank would dare to invest one billion unconditionally.
Therefore, Wang Kaige does not find it difficult at all for Su Wang to raise one billion yuan. What he is thinking about now is how many shares he can occupy in Su Wang's company.
"As for the shares, I have an idea, that is, you and I sign a gambling agreement. If the requirements are met within the specified time, how many shares does your company hold? If the requirements are not met, how many shares does your company hold?
.”
This is the method that Su Wang came up with. Although Wang Kaige was a little surprised that Su Wang would make such a suggestion, he was not too surprised because in the VC investment industry, there are too many cases of gambling between capital and enterprises.
"What kind of gambling mode?"
"Based on the number of users and the amount of revenue, if our users do not exceed 30 million within this year and the total revenue of the platform does not reach 1.5 billion, then this financing can take away 40% of the company's shares
, if it is reached, then there will only be 20% of the shares."
"Mr. Su, 20% of the shares may be a bit low. After all, this is 1 billion. Even if your company has development potential, this amount does not comply with the current financing rules for Internet companies."
"Mr. Wang, there are 30 million users. According to the current unit price of Internet user acquisition, taking the e-commerce customer acquisition cost as an example, the cost price of a new registered user is about 30 yuan, and the user cost value alone is 900 million yuan.
This does not include the added value these users bring.”
Many netizens don’t know enough about their own value. They feel that sometimes they can get a few dollars of stuff by registering an account on a certain app. Especially those who register an account and get money by running every day. If they attract new users, they can get it.
A five-yuan cash red envelope.
Netizens seem to be making money, but in fact it is the companies that are making money.
There is no company that does not want to make money. These companies spend money to attract users, and the ultimate goal is to make money from users. Many people think that I can just refrain from spending money on it.
Yes, you can refrain from spending any money and leave after earning a few dollars in head fees, but those companies will never lose money.
When you upload your personal information, those companies will make money by selling this information to other companies, and they can also package and sell it to multiple parties. User information that has a certain value can be sold to lending companies. The value of that personal information is
More than one hundred.
"I'll give you an answer in three days."
Wang Kaige was finally convinced by Su Wang. Naturally, the one billion investment bank would not come from Carlyle alone. Carlyle usually plays the role of leading investors, leading several fund companies to invest together.
"Then I look forward to your good news, Mr. Wang."
Su Wang smiled and shook hands with Wang Kaige. Many people think that financing may be a difficult matter that requires long-term consultation and coordination between both parties. But in fact, some large financings are sometimes finalized in just a chat.
Whether it is the financier or the employer, the two parties actually already know almost everything before they sit down to talk, but they are just missing the last step.
When Lao Ma met with the person in charge of SoftBank, he raised US$25 million in fifteen minutes. For the investors, they already knew the company, and what they wanted was to meet the founder and understand his abilities.
If your founder can convince me, he can convince the capital market, convince users, and finally convince me to go public.
Li Bin, the person in charge of NIO, went to have a meal with Secondhand Dong. Li Bin only spent ten minutes describing the company's prospects, and finally Secondhand Dong agreed to invest.
Therefore, investing is sometimes as simple as making the other party recognize you as a person and making the other party think that your business model has business prospects. It's that simple.
Of course, this simplicity is composed of the previous two conditions. Lao Ma proved himself with China Yellow Pages, Li Bin proved himself with Bitche.com, and Su Wang proved himself with Kaixin.com and Fanfou.com.
In the following time, Su Wang was dragged by the publicity department of Kaixin.com to take many photos. The company was going to be listed soon, so there must be corresponding reports. As one of the founders, Su Wang was naturally the focus of Kaixin.com.
The object of external reporting.
After all this tossing, by the time Su Wang walked out of the headquarters of Kaixin.com, it was almost evening, but he did not go back to campus because there was still another game waiting for him.
"Editor-in-Chief Liao, it's been a long time since we saw you, but you still have the same style."
In a rather literary cafe, Su Wang looked at Liao Chuan opposite and sat down with a smile.
"I don't have much talent. As I get older, I will never be able to compare with Mr. Su. I will soon be the founder of a listed company and a real business tycoon."
Su Wang was a little surprised when he heard what Liao Chuan said, because he didn't know how Liao Chuan knew this. Logically speaking, Liao Chuan was the editor-in-chief of China Daily, and he couldn't keep an eye on the Internet economy.
"Don't get me wrong, I'm not investigating you. Today I was chatting with a colleague from our financial section. He mentioned that Kaixin.com was about to go public and he had already scheduled articles for publication, so I only knew about this."
"So that's it, but Editor Liao, your China Daily also charges money to publish articles?"
Su Wang was a little surprised. What is China Daily? It is the boss and authoritative presence in the media industry. Will a media of this level still charge money to promote companies?
"There's no such thing as getting paid to publish articles. The financial section is supposed to report on the domestic economic situation. Reporting on a listed company is nothing. As long as it's positive, we can report on it."
Liao Chuan rolled his eyes at Su Wang. Now that the higher-ups are vigorously promoting reforms, their newspaper also needs performance. Kaixin.com has such a large user base. Reporting the news of Kaixin.com's listing will definitely gain attention.
What's more, the Internet industry itself is a supported industry set by the above, and providing reports is also a completion of the tasks assigned by the above.
"Okay, Editor Liao, what do you want from me? You are not in the financial sector."
"Financial matters have nothing to do with me, but you have to do with me. As media people, our mission is to deliver real news to the public. In addition, we must also guide the public's value trends and publicize and report more positive news.
.”
Hearing Liao Chuan's words, Su Wang silently replied in his heart, I don't know whether the first part is true or not, but the second part should be true, so as to control public opinion...
"So, I'm going to do an exclusive interview with you."
Liao Chuan's expression became serious, "This interview is different from the original interview for the Anti-Fraud Network. This time it will be the most comprehensive. That is to say, everything about you, except for some personal privacy information, will be exposed to the public.
before."
…
Su Wang felt as if he had become a target, and everyone wanted to expose him. Lao Chen had asked for it, and now even the China Daily was here.