After some polite exchanges, the conversation between Su Wang and Li Feng got down to business.
Su Wang's purpose this time is to poach people.
As a senior technical talent in Microsoft's msn project team, Li Feng's technical strength in instant messaging naturally goes without saying. Su Wang wanted to determine Li Feng's future understanding of instant messaging software.
In the Internet age, sometimes technology is important even if it is important, and it is not important even if it is not important.
Because except for some advanced technologies, most technologies can be broken as long as there is a certain amount of time. In the Internet era, what is more important is to grasp the positioning and future direction of the product.
If two experts with the same technical level make a product with the same function, the final result may be that the two products are very different. The problem lies in the two experts' understanding of the product and the development direction.
difference.
Su Wang wants to create WeChat. Although it is just an instant messaging software, it is still quite different from MSN, so he needs to understand Li Feng's views on instant messaging.
"Brother Li, you have been working at MSN for six years. What do you think of the future of MSN?" Su Wang asked the first question.
"Not optimistic."
Li Feng answered without thinking. In fact, it was precisely because of his knowledge of msn that he appeared in this coffee shop to meet Su Wang.
"Oh, why does Brother Li think so? Is it because of MSN's failure in the domestic confrontation with Tencent?"
When Su Wang mentioned Tencent, Li Feng showed disdain on his face and said: "I don't deny that Tencent is very powerful in China, but MSN is not unable to compete with Tencent. MSN's failure is more due to Microsoft's internal system problems.
"
"Want to hear the details."
Li Feng was silent for a moment, seemingly sorting out his vocabulary, and then said after a while: "Before 2005, in the domestic market, MSN had more than 10 million users without any publicity, although Tencent had already dominated instant messaging at that time.
80% of the market, but MSN’s unique appeal to business people is evident from this.”
"In mid-2005, Microsoft established the MSN Chinese version team, which was considered to have completely entered the domestic market. In those few months, it was clear that MSN's user data was rising sharply, especially at the white-collar level, and it had completely surpassed Tencent.
QQ."
Su Wang nodded. He had investigated what Li Feng said and knew that Li Feng was not bragging. In fact, in 2005, in the eyes of many business people, QQ was a very low-level thing.
For young people.
So after the Chinese version of MSN was released in mid-2005, many companies allowed employees to use MSN, and even banned employees from logging into QQ during office hours, because in the eyes of the management, QQ was just a chat software.
"The biggest reason why MSN will lose to Tencent is actually because MSN is not very important in Microsoft's many systems, especially with the announcement of the live strategy at the end of the year."
When it comes to the live strategy, Li Feng's expression is very complicated. Maybe for Microsoft, the live strategy is quite successful, but for the employees of the MSN department, the live strategy is a disaster.
For the original msn, it was originally an independent instant messaging software, but now it has become a plug-in under live. This change in the form of dimensionality reduction first made msn employees extremely dissatisfied, and secondly
This change also means that Microsoft has given up competition from Tencent QQ.
"In 2005, it was the year when MSN's Chinese department just started to work hard, and the user results were good. Even Tencent had to update a new version to deal with it. If this model continues, it won't take long, not to mention interrupting QQ.
, but at least it can share half of the domestic market with QQ.”
When it comes to Tencent QQ version updates, Li Feng still agrees with Xiao Ma Ge in his heart.
"When MSN first launched in China, it was actually a bit like a dimensionality reduction attack. Taking martial arts as an example, Microsoft is equivalent to the largest sect in the martial arts world, while Tencent is just a third-rate sect in a small place."
"This No. 1 sect decided to recruit more disciples, so it sent its disciples to that small place. With the aura of the No. 1 sect, as soon as it landed, it attracted the welcome of other sects in this small place, and they all chose to cooperate.
, only a small sect like Tencent chose to fight.”
Most of the post-80s generation of programmers were born watching martial arts, so they have a strong martial arts complex, and the metaphor Li Feng made is also very appropriate.
In everyone's eyes, msn China, with its halo, can definitely dominate the world. At that time, msn China also announced that it was willing to cooperate and interoperate with all domestic communication software. In this case, many people felt that Tencent should choose
Cooperation, but I didn’t expect that Tencent actually refused.
If you refuse, it means starting a war.
So Tencent withdrew from the Tencent QQ 2005 version that year. In response to the onslaught of MSN, it specially developed functions that are more friendly to business people, such as offline messaging, file transfer, and breakpoint resume functions.
Even Ma, who rarely appears in the media, held a rare press conference for this version and published a eloquent manuscript of several thousand words.
Tencent is so tough, MSN naturally has to respond, but at this time, the loopholes of the big sect are exposed.
"As the number one sect, they sent out not one or two disciples to recruit disciples, but dozens of them, all scattered in various places. The disciples in your place reported the situation to the master, but the master may not
Pay attention, because there are too many such disciples, and the master simply cannot handle them, or they may not take them seriously."
"What's more, as the first sect, the main energy is naturally spent on suppressing the second sect. Who would care about the suggestions of a little disciple like you? And the little disciple doesn't have much independent power. The final result is reaction
You can never keep up with your opponents and are suppressed step by step."
The more Li Feng spoke, the more excited he became. This is the resentment buried deep in the heart of an old man who has worked at msn for six years. It is also the anger in the hearts of all employees in the msn project department.
"For Microsoft, msn is just a business in its huge system, and msn China is just a segmented market under this business. In the view of Microsoft's senior management, the competition between msn Chinese and Tencent QQ is just an insignificant local war.
What they care more about is competing with Google."
"Take the offline messaging function. Tencent QQ developed it in 2005. In fact, we also submitted this requirement in 2005, but we were not even qualified to be discussed at the resolution meeting. It was not until 2008 that the headquarters
If you approve it, what's the point of approving it at this time? The war will be over long ago."
In Li Feng's view, the competition between MSN Chinese and Tencent QQ started in 2005, but also ended in 2005. When Microsoft released its live strategy, it meant the outcome of this war.
Tencent is using the whole family to fight you in a last-ditch effort, but your side is constantly being downgraded from above. No matter how weak Tencent is, a third-rate sect, the head of Tencent personally goes into battle to give orders, and here is a small person who is not ranked among the top 100.
When a disciple comes to take charge, he doesn't have much power yet, so it would be strange if he doesn't lose.
"I agree with Brother Li's analysis, so I will tell you the truth. If I want to challenge Tencent's domestic communications position, Brother Li, do you think it is possible?"
Regarding Su Wang's question, Li Feng didn't think it was an exception at all. The other party found him through a headhunter, and what he was good at happened to be instant messaging, so the purpose of his visit was self-evident.
"If anyone can challenge Tencent's instant messaging dominance, I originally thought Fetion had this opportunity, but like MSN, Fetion also has a major problem, that is, compared to the huge system of China Mobile, Fetion's status is
It is not particularly important, and Fetion itself will affect other interest groups within China Mobile."
Fetion is actually a free version of SMS launched by China Mobile. You can use Fetion to send text messages to your friends’ mobile phone numbers for free. However, within China Mobile, many people have strong opinions on the Fetion project.
The reason is very simple. China Mobile's annual revenue from SMS fees is hundreds of billions, which is not a small amount. There are not many Fetion users now, and it is inconvenient for everyone to send Fetion with their mobile phones when they are away from home, but soon
With the popularity of home computers and smart phones, if Fetion continues to develop, there will definitely be more and more users, and people in the mobile SMS department will probably cause trouble.
In large enterprises and large groups, sometimes the competition for internal departmental rights and interests is fierce.
After saying this, Li Feng looked directly at Su Wang and said directly, "So I conclude that Fetion will fail in the end, but Fetion has given us a chance to challenge Tencent's instant messaging."
"Tencent QQ has such functions as chatting, sending pictures, and group chats. If you want to challenge QQ's status, you have to find another way. Starting from the functions that QQ does not have, Fetion has given us a good example. We can start from this
Let’s start with this aspect.”
Li Feng's words made Su Wang's eyes light up. He was sure that Li Feng was the person he was looking for.
Maybe Li Feng's thoughts and ideas about challenging Tencent's instant messaging are not particularly perfect, but it is enough for Su Wang, because Li Feng doesn't understand and he understands.
He still has memories of the next nine years, but he clearly knows the pace of WeChat's development, so he can just copy it exactly.
What he is looking for is a talent who is technically strong and who also agrees with his strategy. Li Feng happens to be such a talent.
After confirming that Li Feng is the talent he wants, the next step is to recruit people.
The headhunter would recommend Li Feng to him, which means that Li Feng should not have a non-competition contract, and recruiting people is just a matter of salary. This is not a problem at all for Su Wang. He can really say that he is not short of money now.