In fact, these two websites cannot be described as traditional group buying websites. In Su Wang's previous life, during the Thousand Group War, Dianping and Word of Mouth were not the most powerful.
The reason is very simple. The Thousand Group War is a war between group buying websites, while Meituan in the previous life used group buying as its entrance to enter the market.
In contrast, Koubei.com and Dianping are based on local life services, rating merchants in each place, and then users select the merchants they want to visit on the website based on the rating rankings.
Therefore, in the previous life, Meituan did not have much war with these two websites in the early stage. It was not until later that Meituan positioned itself to focus on users' daily service needs, and then it started a war with Koubei.com and Dianping.
In this life, because of Su Wang, Meituan made strategic positioning in this regard in advance, which also attracted resistance from Koubei.com and Dianping.com.
"According to the news I got, both Dianping and Koubei.com have started financing. It is said that BAT is very interested and has already started to contact us, so they have the confidence to compete with us for money."
Liu Ji looked at Su Wang. Generally speaking, Internet company financing is not a secret. Anyone who has some contacts in the circle can find out, and those companies that need financing will not hide it.
Unlike other companies, Internet companies are afraid that if news of financing is exposed, customers or partners will think that the company has no money. Internet companies themselves have no money. Everyone rents an office and buys a few computers to establish a company.
, if you need to raise funds, being able to raise funds proves that this company has development prospects.
When Liu Ji mentioned BAT, the expressions on Liu Jian and others' faces lost their previous smiles. At this time, BAT is the three giants of the Internet. In the Internet industry, if you want to compete with these three companies, the probability of failure is too high.
.
"There is no way to avoid this battle. Dianping and Koubei.com have financing, and so does Meituan. The first billion-dollar financing will be received soon."
Su Wang felt the change in everyone's demeanor and tapped the table with his hand. Lang Lang said: "The company's goal is to provide local life service based on user needs. The concept of local life service is very broad, let alone Dianping.
There is also competition from Koubei.com, and it is very likely that it will directly compete with BAT in the future and steal the market from them."
"Since Koubei.com and Dianping have already issued a challenge, Meituan will definitely take on this battle. This should be regarded as training before the final battle."
After hearing Su Wang's words, everyone present was shocked, and one by one they realized that they had lost their composure.
Is bat scary?
The answer is of course terrible.
But after they join the company and become management, they know the company's development direction and strategy, so it is only a matter of time before they face bat. If they are afraid of bat, then they should not have joined the company in the first place.
"Mr. Su is right. Sooner or later we will have to face off against the bat. This time we will just practice it."
"Bat is not that scary. Kaixin.com and Fanfou.com are examples. Kaixin.com and Fanfou.com can break out of the siege of bat. I think our Meituan can do the same."
Everyone's confidence increased again and they began to express their ideas one after another. Su Wang's eyes fell on Liu Ji, who was the person in charge of the marketing department he had selected and who was also his best-looking one.
In Su Wang's mind, once he lets go of Meituan, Liu Ji is the best successor. This time Dianping and Word of Mouth are coming fiercely, which can be regarded as a test of Liu Ji's ability.
"Liu Ji, please tell me your opinions and plans."
When Su Wang named him, Liu Ji didn't show any stage fright. In fact, as soon as he learned the news, he was thinking about how to fight this battle.
"Actually, I think everyone is a little pessimistic. First of all, let's not talk about whether BAT can raise funds for word-of-mouth and the public. Even if it can raise funds, it will only make them rich, but our company is also not short of money in its accounts."
"In terms of burning money, we are not afraid, at least for now, we don't have to worry about it. In terms of reputation, even if BAT opens traffic entrances to word-of-mouth and the public, we are not bad. President Su's identity is a natural traffic blessing, as long as President Su maintains his exposure
, which is equivalent to the best publicity effect for our company."
"I think what we need to do now is how to retain users and improve users' experience and frequency of use. Compared with the public and word-of-mouth, we also have a big advantage, that is, we have no constraints.
"
Seeing the doubts on the faces of his colleagues, Liu Ji further explained: "A very simple example, many of the merchants currently settled on Dianping and Koubei.com have paid annual fees and promotion fees. In this kind of
Under such circumstances, if these two companies lower the entry threshold in order to compete for merchants, those merchants who have settled in before will definitely be dissatisfied, and conflicts will inevitably break out."
"This problem will not exist in our company. Our merchants are all new and everyone is on the same starting line. To get promotion from the company, all these merchants have to do is to sign an exclusive contract with our company."
"It's very simple. Our company doesn't make any money and promotes it for you for free. If you still don't stand in line with our company, it doesn't make sense. I believe those merchants should be able to accept it."
"This is our advantage, and in order to improve the user experience and increase the time users use our website, I think the company should appropriately open up new routes."
"Of course catering is the top priority, but a user may only spend half an hour looking for food on the website, and will not open our website for the rest of the time. But what if our website has other functions, such as leisure and entertainment?
, such as hotel attractions, as Mr. Su said, local life-oriented services that are completely targeted at user needs."
Liu Ji's words made Su Wang nod. He agreed with Liu Ji's views, but he also disagreed with some. First of all, if he wanted to do this all at once, the company's capital and employee needs would be extremely huge.
.
It is right to increase the user's usage time, but if you step too much, it will easily hurt the crotch.
"Liu Ji said it very well. These functions are what our company wants to develop, and not just the above. My positioning of the company is to meet all the needs of users in life."
Before his rebirth, Su Wang positioned Meituan as a food delivery software. Although Meituan claims that it is more than just food delivery, and this is indeed the case, Su Wang believes that not only himself, but also many people understand Meituan as
Delivery food.
Now that he has accepted Meituan in this life, Su Wang does not intend to turn Meituan into a takeaway software in the minds of users. His ambition is that users can find services through Meituan if they have any needs.
"In view of the competition between the public and word-of-mouth, I would like to make a few demands."
Su Wang glanced at everyone, first looking at Huang Guobin, "As for the technology department, the development of mobile products must be accelerated and the main focus should be on Symbian, Android and iOS systems to ensure that there will be no problems.
, and at the same time, the development speed of the GPS positioning system must be accelerated.”
"Mr. Su, the technology has already been developed. We are just waiting for the product to be released."
Huang Guobin nodded. Regarding technology, he had already led the team to develop it as early as when Mr. Su gave the instructions years ago. Now a framework has been constructed, and the company has also recruited technical talent reserves in this area.
Very sufficient.
"The audit department must speed up the review, but it must also strictly control the quality of the review. It cannot lower the entry conditions too much just to pursue the number of merchants. If the conditions are not met, it will not be allowed to pass."
In Su Wang's view, the qualification review of merchants is a red line for servicing local life. If there is a problem in this area, even if there is a problem with just one merchant, it will eventually affect the reputation of the entire company.
The more competition there is, the more strictly we must pay attention to this aspect to prevent competitors from finding loopholes and using them to attack.
"In the marketing department, when promoting, we must give full play to our advantages and promote our order system and management software to merchants. We will provide merchants with free use, and for users, we will provide users with real subsidies. Once discovered,
If a merchant falsely raises the price and then provides a fake subsidy, 30 credit points will be deducted at a time. If the credit score is 0, the store will be closed directly, and the relevant person in charge will be punished."
The credit system is not something Su Wang came up with on the fly. It is just like the store credit score of a certain store. Su Wang’s idea is that the starting credit score of each store is 100 points, and every 100 positive reviews will increase the credit score by one.
The website will then have a credit score ranking.
The introduction of credit points will make merchants pay more attention to users' consumption situation. In order to get users to give good reviews, they will definitely provide attentive services.
Of course, if there are positive reviews, there will be negative reviews, and credit points will be deducted for negative reviews. Similarly, there will also be some so-called malicious negative reviews. But for malicious negative reviews, Su Wang has also thought about it, and the data department will conduct data analysis.
, if a user is in multiple stores, or has many malicious negative reviews in a short period of time, the user will be demoted or even banned.
"Mr. Su, will this cause the loss of users?"
Some managers are worried. Take Xubao as an example. In order to attract users, they have put forward various plans. These plans have caused some stores to be extremely concerned about users’ negative reviews. Sometimes, in order to get users to eliminate negative reviews, merchants are even willing to pay extra
subsidy.
Isn’t it that Aubao didn’t know that this news was not friendly to merchants, but it still did it, just to seize users? If it has users, is it afraid that it will lose merchants?
"We are losing those malicious users. No matter how many such users we have, it will not help the development of our company."
Su Wang's attitude was very firm, and he continued: "In addition, the Propaganda Department must do a good job in public relations for the company's image, but don't be like other companies. Whenever something goes wrong, they try to cover it up or spend money to settle it. The company is
Fanfou has registered an account online and must respond to any impact related to the company, whether positive or negative."