This day has little meaning to ordinary people, but this day is a day worth remembering for the mobile phone industry.
Apple President Steve Jobs held an Apple press conference in the United States, where the latest generation of mobile phone models was officially unveiled!
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June 10th!
The latest batch of Apple 4 was launched overseas and was sold out instantly. At the same time, word-of-mouth about Apple 4 also began to spread slowly.
Of course, it will still take some time before it reaches the hands of ordinary people in China, but people in the mobile phone circle have already gotten the news. Everyone knows that Apple has released an extremely awesome mobile phone this time.
Many domestic scalpers have already begun to take action. At the same time, in major mobile phone forums, these scalpers have also begun to arrange forum people to promote the Apple 4, and have also begun to arrange for trolls to post on the forums.
This is a method often used by scalpers. They first put Apple 4 on the altar, and then get the goods from abroad. Only in this way can they sell it at a high price.
"Brother Li, the promotion is now ready, and the supply source has been negotiated. The first batch of 100 machines has arrived, and we can put it on the market."
"Put it in, why put it in it?"
Li Shuang looked at his little brother with an idiot look, and this little brother was confused. It was his first time to be a scalper and he had never done it before, but in his opinion, shouldn't he be a scalper?
Do you want to sell the mobile phone at a higher price after you get it?
"We have spent tens of thousands of yuan on publicity alone. We haven't fully mobilized the enthusiasm of those fruit fans. How much can we sell it for?"
In Li Shuang's mind, if it was just to make a little money, then why would he go to such trouble? Based on the sales of the mobile phone store he originally opened, although he didn't make much a year, he still made three or four hundred thousand.
It was precisely because of the process of opening a mobile phone store that Li Shuang came into contact with Apple's products. Although Apple's mobile phone products are not particularly popular in the market, he found that users who would buy Apple mobile phones firstly have good economic conditions, and secondly these people
They are very loyal to Apple and will continue to choose Apple products if they change their phones.
This discovery gave Li Shuang an idea. After joining some Apple product user groups, he intuitively felt that these Apple fans had a very high level of self-superiority.
In these groups, these Apple fan users are dismissive of other mobile phones. They give various examples of some of Apple's excellences that other mobile phones do not have, making them feel that Apple's products are the best.
After joining several groups and getting the same result, Li Shuang became more sure of his idea that he was an Apple mobile phone scalper.
Apple mobile phones are not sold in China, which leaves many domestic users with no place to buy them. Among those Apple user groups, there are often friends who want to find someone to purchase them abroad. Li Shuang has been a purchasing agent in the past, but
At that time, it would only cost an extra thousand yuan.
Li Shuang saw the benefits of making a thousand yuan from a mobile phone, and on the day of the Apple 4 launch, he followed the whole process. When he saw the new Apple 4 model, he knew that the opportunity to make money was here.
To this end, he found a few people overnight and asked them to help buy new Apple phones. After several days of hard work, he grabbed a hundred mobile phones.
One hundred mobile phones, if each one earns a thousand yuan, would be an income of 100,000 yuan, which is not a small amount of money. But Li Shuang doesn't look down on this small amount of money at all. His goal is to make a big fortune.
of.
The official selling price of Apple 4 is 4,000 and 5,000 yuan, and Li Shuang’s goal is to increase this price by another 10,000 yuan.
In other words, he wants to double the price of Apple 4. In this case, one hundred units will have a profit of 500,000 yuan. This is just the most basic. He has even thought about raising the price to over 10,000 yuan.
"Chat with these fruit fans in the group, post some pictures of the purchase, and say that I bought it for 15,000 yuan."
Li Shuang began to order his subordinates to do things. He wanted to promote the news through multiple channels, such as asking people to post on the forum, saying that he spent 18,000 to buy the latest mobile phone, to guide public opinion and give people the illusion that the Apple 4 is very popular.
, you can’t get it at this price.
I have to say that Li Shuang's idea is very good. In fact, in his previous life, the price of Apple mobile phones was indeed sold at tens of thousands of dollars. Just like this, there were still a lot of people rushing to buy them. Those scalpers, and even
Those who refurbished machines made a lot of money.
However, in this life, there is an additional variable, Su Wang.
"Mr. Su, someone from the operator is here."
Apple China is the company that signed the agreement between Su Wang and Apple.
Gao Tingting walked into Su Wang's office, and Su Wang nodded. During this period, Su Wang's task for Gao Tingting was not only to decorate the building, but also to negotiate with the operator.
However, this negotiation has not been very smooth, and so far only one operator is interested.
"This time it's a vice president from China Connect. China Connect should be very sincere."
Gao Tingting reported the situation to Su Wang. Su Wang stood up and followed Gao Tingting out of the office and walked towards the conference room.
"Mr. Su, you are young and promising. You look younger than on TV. With Mr. Su here, I feel old."
When Su Wang stepped into the conference room, the vice president also stood up from the sofa, greeted him warmly, and took the initiative to shake Su Wang's hand.
"Mr. Qian, I, the younger generation, need to ask more of you for advice."
Su Wang shook hands with Qian Wei. He was a little surprised by the attitude of the vice president of China Unicom. Although China Unicom was the weaker one among the three major operators, that was only compared with the other two.
Taken alone, it is also a giant when connected.
Mr. Qian doesn't need to be so nice about his attitude.
Although he was confused, the expression on Su Wang's face remained unchanged, and he invited Qian Wei to sit down. The two made tea and talked for a while, talking nonsense about each other, and then got down to business.
"Mr. Su, our company has tested Apple mobile phone products and feels that this cooperation can be carried out. However, Mr. Su, there is some resistance to the request you made. Many departments in the company do not agree."
During the formal negotiation, the smile on Qian Wei's face faded, and Su Wang was not surprised. It would be weird if the three major operators agreed so easily.
But compared to China Mobile and Telecom's outright rejection, China Connect's attitude was considered good. At least they came to negotiate and sent a senior vice president.
"Mr. Qian, before discussing this issue, I would like to ask, what does your company think of China Mobile's Fetion?"
Hearing Su Wang mention this issue, Qian Wei's eyes contracted, but then he recovered as before and replied with a smile: "Fetion is a good product."
"Yes, Fetion is a good product. In just a few years, it already has hundreds of millions of users. The reason why these users have Fetion and want to make money is that they can send text messages for free, and I believe that mobile
Internally, we cannot fail to see the impact that Fetion has had on their own SMS business. Knowing that Fetion will reduce SMS revenue, why would China Mobile make such a product?"
Faced with Su Wang's question, Qian Wei answered seriously: "China Mobile launched Fetion to compete with Tencent."
Regarding this answer, everyone who is engaged in communications knows that Fetion Mobile is aimed at Tencent. Fetion has SMS functions, group functions, and even instant messaging functions. These functions are completely reorganized with QQ.
"Mr. Qian is right, Mobile's target is Tencent, but rather than competing with Tencent, it is more of a strategic defense. Mobile is afraid that its position will be replaced by Tencent in the future."
"Mr. Su, these words are a bit alarmist."
Qian Wei frowned. Although he still recognized this cooperation, Su Wang said that Tencent could pose a huge challenge to their operators, which he did not agree with.
No matter how powerful Tencent is, it is just an Internet company.
"Qian always thinks I am alarmist, but I want to ask, when Tencent QQ first came out, who could have imagined that hundreds of millions of people would use this software, and who could have imagined that many young people today
, I have started to use QQ to communicate instead of sending text messages."
"With the completion of our country's 4G construction and base station construction, traffic rates may come down. Mr. Qian, do you think that by that time, will people still choose to send text messages or use Tencent's QQ software?"
"Even if the traffic charges are reduced, the nature of qq determines that it cannot be compared with the SMS function of mobile phones." Qian Wei still doesn't think qq can have much impact on operators like them.
"Yes, the nature of qq determines that it cannot replace the text message function, but what if Tencent launches an instant messaging product for mobile terminals? A phone card can make calls and send text messages, but what if Tencent's product functions also integrate these functions?
?”
"Mr. Qian, don't forget that Internet video conferencing has already appeared. The technology is developing very fast. It is currently used commercially. Who knows how long it will take to be popularized by individual users in the future."
Su Wang looked at Qian Wei with sharp eyes and said without hesitation: "Let me tell Mr. Qian that these functions I just mentioned have been technically broken."
"Has it been technically broken?" Qian Wei looked at Su Wang with disbelief.
"Because it involves company secrets, I can't show it to you, Mr. Qian, but within five months, I believe Mr. Qian, you will be able to see our company's products go online."
When Su Wang said this, he was naturally bragging. His WeChat team had only been established for more than a month, but Su Wang was confident that the functions would be developed before the product was launched.
Many times, the development of some functions is not a technical problem, but a product design problem. However, this problem does not exist here. Su Wang has already prepared a product plan for the R&D team, and the R&D team only needs to develop according to the plan.
That’s it.
"Mr. Qian, in fact, our products will be launched even without operator cooperation. The reason why we want to cooperate with your company is that we hope that we can achieve a win-win situation."
Su Wang looked at Qian Wei, his expression became serious, and said: "The opponent we face is Tencent, and the opponent your company faces is China Mobile and Telecom."