"Boss, this month, our advertising expenses have reached 100 million, 30 million ads have been placed on the Internet, and a total of 70 million has been spent in first- and second-tier cities offline."
"In addition to advertising, we have also invited several celebrities to endorse it. According to the advertising department's estimates, it will affect 30 million people."
Dianping!
Zhang Tao listened to the report of his subordinates, with a look of satisfaction on his face. Who doesn't know how to spend money? Do you really think you are the only one with money? Su Wang?
This time in the Three Kingdoms War, Zhang Tao accepted financing from Tencent, which brought in 200 million US dollars, so Dianping has no shortage of cash in its account. After this month of burning money, Dianping has enough users.
That's a million more.
This gave Zhang Tao the confidence to come up with a bigger publicity plan, investing 100 million in advertising fees alone, not counting user subsidies. In short, Zhang Tao was ready to fight Meituan to the death.
After giving instructions to his subordinates, Zhang Tao turned on his computer and entered Fanfou.com.
Although Zhang Tao doesn't have a good impression of Fanfou.com because of Su Wang, he has to admit that Fanfou.com is currently the website most used by young people. Hot spots and topics on the Internet can be followed through Weibo.
Paying attention to the current hot trends on the Internet is also what Zhang Tao does every day, especially in the current situation of the Three Kingdoms War.
However, not long after logging into Fanfou.com, the smile on Zhang Tao's face disappeared and was replaced by a gloomy look.
Because at this moment, Su Wang's name appeared again on the hot search list of Fanfou.com, but this time Su Wang did not bring Meituan to the list, but followed the program "Run".
"Let's run to the end and welcome the biggest guests"
"The Domineering President Comes and Runs"
"Revealing the secret, the idea of Run comes from Su Wang"
…
The top five in the entire hot search list are related to Running Bar and Su Wang. At first, Zhang Tao thought that it might be the internal operations of Fanfou.com that put it on the list, but when he clicked on these topics, he saw that one
A real comment made him understand that Fanfou.com does not operate behind the scenes, and these hot searches are promoted by netizens.
"Damn it, you're a business owner. If you don't run your business well, you just go on a show. What kind of routine is this!"
Zhang Tao cursed angrily, saying that he had never seen such a business CEO who was not doing his job properly. Anyone who runs a business is busy from morning to night, but this one is doing well. He has participated in interviews on various programs, and now he is even on a variety show.
Do you still have any entrepreneurial integrity?
Do you still have any qualities for successful personnel?
Although he was complaining, Zhang Tao was still a little envious. He had no choice. Although Su Wang was not particularly handsome, the key was that this guy was young. With the bonus of money and charm, Su Wang became the representative of a domineering president.
Even if I appear on the show, it won't cause much reaction. At most, it will be the kind in some programs, "Now I invite a certain sponsor or corporate CEO to award trophies and prizes."
Of course, Zhang Tao also knew that Su Wang was promoting Meituan in another form. The most important thing is that this kind of publicity method is quite effective, especially among the younger generation. After all, these variety shows are the favorite of young people.
.
…
"Tang Jin, look at Su Wang, he is so ambiguous with that celebrity. Doesn't this guy know that he is a married woman? Aren't you afraid that others will misunderstand him?"
The Running Show is a favorite show among young people, and there are many people in Shuimu University. Miao Tingting also follows every episode, and she actually likes Tang Xin, but among her best friends and favorite celebrities, she naturally chooses her best friend.
side.
"What's there to be angry about? Su Wang told me that he was on the show to promote his company."
"It's okay to do publicity, but there's no need to do a show with a female star, right? Isn't this intentional to cause misunderstanding?"
Qi Min, who had just finished washing his clothes and walked into the dormitory, nodded and echoed after hearing Miao Tingting's words: "Tang Jin, I think what Miao Tingting said makes sense. Those actresses in the entertainment industry are not as beautiful as they appear on the outside."
She is so glamorous and beautiful, but there are so many tricks behind her back."
Tang Jin looked at Qi Min and Miao Tingting. It was rare for these two to stand on a united front. She asked helplessly: "What is the name of this female star?"
"Tang Xin, the most popular little flower at the moment."
"Tang Xin played the heroine in a costume drama last year, which was quite popular."
"Her name is Tang Xin, my name is Tang Jin, and she is my cousin."
Tang Jin's answer made Miao Tingting and Qi Min dumbfounded. They were stunned for a few seconds before they reacted, and asked at the same time: "Are you and Tang Xin sisters?"
"Um."
"Oh my God, Tang Jin, did you save the world in your last life? Not to mention your own good looks, you have such an excellent boyfriend like Su Wang, and now you have a big star sister. You have taken advantage of all the good things.
."
Miao Tingting had an exaggerated expression on her face. There were only so many stars in the country and so many bosses of listed companies in the country. In the end, Tang Jin had both. She was really the darling of God.
"God is so unfair. Why do you put all your love on one person?"
When Qi Min said this, she no longer felt jealous, because she had already understood that Tang Jin and she were not on the same level at all, and there was no need to be jealous.
Just like Miao Tingting, she owns shares in Meituan just because she has a good relationship with Tang Jin. Although the shares are now diluted, her wealth can be considered to be in the tens of millions.
A college student with a net worth of tens of millions is already better than 99% of college students, even in a school like Shuimu University.
I have a good relationship with Tang Jin now. Even if I am not the same as Miao Tingting, if I really graduate in the future, I will at least have the friendship of classmates. If I need help with something, at least I will still have this friendship.
After changing his mentality, Qi Min found that he felt more relaxed. He had now discovered all the advantages of Tang Jin that he had not been able to see due to jealousy.
…
"Mr. Su, I'm so glad you can come to our forum."
"You're welcome, and I would also like to thank the organizer for inviting me."
At the Shanghai Convention and Exhibition Center, Su Wang smiled and shook hands with the person in charge of the organizer. Just as Zhang Tao thought, Su Wang began to promote Meituan by promoting himself, so he would attend some forums and summits.
The National College Student Entrepreneurship Forum Summit is a summit organized by an official organization. It is located in the Shanghai Convention and Exhibition Center. The organizer has invited many well-known college student entrepreneurs, and many college students who want to start a business or are starting a business have signed up.
Attended this summit.
Su Wang is also a college student, so he naturally meets the conditions. However, when the organizer invited him, he didn't think that Su Wang would agree to participate. After all, Su Wang's status is very different from ordinary college student entrepreneurship.
.
While most college students are still struggling for their first financing, Meituan has already raised one billion yuan, which is not even on the same scale.
Therefore, after receiving the reply that Su Wang was sure to attend, the organizer was stunned for a while, and finally decided to let Su Wang be the guest after discussion.
The requirement for the College Student Entrepreneurship Summit is that participants must be college students and entrepreneurs who are currently studying or have graduated within three years. The organizer provides exhibition halls for these entrepreneurs' companies so that these entrepreneurs can display their company's products.
Or the company’s creativity.
Since it is a display, there must be an audience. For these college student entrepreneurs, what they need most is to be able to obtain funds and venture capital, so the organizers also invited many investment institutions and angel investors.
Of course, some successful entrepreneurs were also invited to give speeches to teach these college student entrepreneurs their entrepreneurial experience.
"Director Qiu, you don't need to accompany me, just go for a walk."
Su Wang refused to be accompanied by the person in charge of the organizer. Director Qiu was not a full-time director, but a deputy. However, most office holders hold deputy positions. As a full-time director, he was directly in charge of human affairs.
"Okay, here's my business card. If you need anything, call me."
Director Qiu did not force it. Although Su Wang was a successful entrepreneur, he was not the top one among the many guests at this summit. Director Qiu was mainly interested in Su Wang's relationship.
People who hang out in the officialdom are all human beings. In his opinion, Su Wang must have a backer behind the propaganda department's efforts, and he just wanted to use this opportunity to make friends.
"Mr. Su, Meituan's booth is ready. I'll take you there."
As Su Wang's assistant, Gao Tingting naturally prepared everything in advance and knew the location of Meituan's booth in the exhibition center.
"If there's anything good about your own company, go check out other companies."
Su Wang waved his hand and rejected the proposal to go to Meituan. Instead, he began to wander around the exhibition. The entire exhibition center was very large. There were hundreds of college student startup companies participating this time, and each company was allocated about thirty
to fifty square meters of booth space.
Su Wang had only seen two or three booths over fifty square meters, and being able to get so much booth space naturally shows the strength of this company.
"This company?"
Su Wang was wandering around when his eyes suddenly fell on the booth of a certain company in front of him.
"Mr. Su, what's wrong with this company?" Gao Tingting was a little confused. The booth area of the previous company was only about ten square meters, which was relatively shabby among many company booths.
"Go over and have a look."
Su Wang stopped before because he felt that the logo in front of the company's booth was familiar. When he saw the company name erected on the side, he understood where this sense of familiarity came from.
“Due to the battle with Dianping and Word-of-mouth, I have forgotten about this person.”
Without answering Gao Tingting's doubts, Su Wang murmured in his heart, and then walked into the company's booth area, which was only about ten square meters, with a smile.