I finally bought it, it was not easy, I almost had to increase the price to get it from scalpers." Li Qing looked at the new Apple 4 mobile phone in his hand with a look of satisfaction.
He is an Apple fan and has several Apple products at home, but he has never bought an Apple mobile phone. Firstly, it is because there are none in China, and secondly, because Apple’s previous mobile phones are not particularly outstanding.
However, when the iPhone 4 model was displayed, he found that he was completely attracted. He was sure that this was the phone he wanted.
But because the country is not an area for Apple mobile phones, Li Qing had no choice but to go to the scalpers. Even if the scalpers raised the price to more than 10,000 yuan, he still paid a deposit of 1,000 yuan, just to be able to buy it as soon as possible.
Get Apple's latest phone.
But what Li Qing didn't expect was that not long after he paid the deposit, Apple's official Chinese website came out, and you could order directly on the official website. The price was very good, and the most important thing was that the delivery was very fast. At most, it only cost
One week.
He can save five or six thousand in a week. Li Qing naturally knows what choice to make. After all, he is not a particularly wealthy person. It is definitely a good deal to save so much money in a week.
After playing with the phone for a while, Li Qing started to log in with his Apple ID, and then prepared to download some software. However, when he opened Apple's App Store, he found a recommended software page, with Meituan ranked first.
“Meituan, isn’t this a very popular software recently?”
Li Qing still knows a bit about Meituan. Several of his colleagues use it, and sometimes you can see advertisements on the subway when commuting to and from get off work, not to mention the overwhelming advertisements on Kaixin.com and Fanfou.com. .
I know I know, but Li Qing didn't download it because he is lazy, single, and doesn't have many activities. He doesn't dare to be interested in food or anything like that. His only hobby is digital products.
In Li Qing's mind, Meituan is positioned as a software for finding food and making online reservations, so he doesn't know much about it.
But this time, because of the recommendation from the Apple Store, Li Qing clicked on the download, and soon, the Meituan software was successfully downloaded.
After opening the software, a navigation bar appeared on the home page, with many products below. However, before Li Qing could click on it, several more red envelope coupons popped up.
"New users who log in for the first time will be rewarded with a 20-yuan no-threshold coupon."
“Rewards with 50 yuan coupons for spending over 200 yuan.”
"New users register and log in, and a random cash red envelope will be drawn."
When these pop-up boxes appeared on the page, Li Qing showed a look of disdain on his face at first, because he felt that this was a deceptive, no-threshold consumption coupon created by the merchant, which meant he was giving away twenty yuan for free.
He has seen this kind of activity in real life. The discounts are even greater than this. Coupons are issued on the street and can be used to purchase any product. However, except for a few products in this store, most of them are
The prices of the products are all exaggerated, and the few items that are a little higher than the coupons cost. Although the merchants are losing money, the key is the way a few shop assistants stare at you. Most people don't have the shamelessness to buy like this.
At least Li Qing felt that he didn't have such a face, so he scorned some merchants' activities, and he hated coupons.
After clicking an x to make these coupons disappear, Li Qing was about to exit the software when he found that in the product display below, there was a restaurant he was familiar with, a restaurant not far downstairs from his home.
"Shouldn't the restaurants displayed in these software be those delicious restaurants on Gundam? Shouldn't they be restaurants with per capita consumption of hundreds of yuan?"
Li Qing had a puzzled look on his face, and when he clicked on this familiar one, he was even more surprised.
"This price..."
When he opened this restaurant, he found that the prices of the dishes there were no different from what he usually eats in the store, and even slightly cheaper. A plate of fried pork with chili would cost 16 yuan if he ordered it in the store, but
Order here for only 14 yuan.
Although it was only two yuan cheaper, thinking of the coupon, Li Qing curiously clicked on the order, and then a page prompt popped up.
"Do you choose to use the non-threshold coupon twenty? This coupon can only be used once. Do you want to confirm?"
"Does it really work?"
Li Qing understood the meaning of this sentence. He ordered fried pork with chili for 16 yuan, and the coupon was worth 20 yuan, which meant that 4 yuan was wasted, but he didn't care, since it was free money anyway.
After clicking Confirm, the page showed that the order was successful, and then a string of numbers popped up.
"Go to the store and show the verification code to the merchant to receive the product."
"It really worked!"
Li Qing still couldn't believe it, and it happened to be meal time. After thinking about it for a while, he walked out of the room with his wallet and decided to give it a try.
A few minutes later, Li Qing arrived at the store and showed the verification code to the merchant. After the store owner entered this string of numbers into the computer, he actually gave him a plate of fried pork with chili for free.
After spending a few dollars and ordering a seaweed and egg soup, Li Qing was playing with his mobile phone while eating. Of course, the focus was on carefully understanding the Meituan software.
“Isn’t it true that you will be given cash red envelopes when you register and log in?”
After Li Qing thought about it, he started to register an account. After registering, a red envelope lottery button appeared. After clicking, a red envelope box popped up on the page.
"Congratulations on getting 16.5 yuan in cash. This cash red envelope can be used for consumption and can be withdrawn by binding micropayment."
“Micropayments?”
Li Qing also knows about micropayments because he is a user of Kaixin.com and Fanfou.com, and users of Kaixin.com and Fanfou.com can directly log in to micropayments and purchase services such as membership through micropayments.
However, Li Qing did not download micropayment because he is used to using Alipay, and Kaixin.com and Fanfou.com also support Alipay.
But this time, because of the good consumption experience brought by Meituan, Li Qing downloaded micropayment again, and then found that logging in to micropayment was too easy. He could log in with one click through Kaixin.com, Fanfou.com or a Meituan account.
After hesitating for a while, Li Qing finally chose to log in with a Meituan account. After all, the cash red envelope was from Meituan.
After logging in, Li Qing saw a cash red envelope from a third party appearing in the balance column, with a choice of whether to transfer it to the balance.
After clicking Yes, 16.5 appeared on the balance. At the same time, after returning to the Meituan software, I found that the cash red envelope disappeared.
Returning to the micropayment software, Su Wang found that this software was similar to Alipay. It could also recharge phone bills and pay utility bills.
While Li Qing was browsing, a pop-up window popped up on the page: "Sign up with your real name, bind your bank card and credit card, and you can receive a 10-yuan phone gift package, and you can also enjoy more gifts."
Two hours later, after finishing everything, Li Qing discovered that these five additional apps were on his phone. This belated discovery made him feel a little surprised.
You must know that he is a person who particularly hates random downloads. He usually does not have many software on his mobile phone, but he did not expect that he would download five software in a row this time, especially at the beginning, he was dismissive of it.
mentality.
Now Li Qing just wants to say one thing: the truth.
…
"Lao San, our Meituan Family Bucket gift package, according to current statistics, has been downloaded by more than 200,000 people, including 20,000 Apple users, 120,000 Android users, and 70,000 Symbian users...
…”
Meituan.com, Su Wang listened to the data brought by Xu Hao, with some bad taste on his face, and asked for a big gift package for the whole family. This was a strategy he personally decided on. Of course, this strategy was inspired by 360 in his previous life.
Big gift package.
Isn't that what 360 did in the previous life? Download a 360 and get a 360 gift package as a gift.
Of course, 360 is a hooligan and has ruined his reputation, but Su Wang chose to use money to attack. If you download, I will give you money and discounts.
Of course, this money was paid by Meituan, Weipiao, Xutang Technology, Fanfou and Kaixin. In general, the cost of acquiring a customer is as high as fifty yuan, but if you divide it equally, it will cost a family of ten yuan.
piece.
Among them, Kaixin.com and Fanfou.com are the least popular. The volume of these two companies is already here. They don’t need to spend a lot of money on promotion. They also give some members gifts such as directly changing their data.
In contrast, the three companies controlled by Su Wang were spent with real money. Of course, this account was a good deal in Su Wang's opinion.
While you are seizing the market, don't be afraid of spending money. Once you create a market, you won't be afraid of running out of money.
"Our competitors, Dianping and Koubei, are not idle either. Dianping's promotion expenses are no less than what we spend. Although Koubei does not spend a lot of effort on promotion, it is said that they have already cooperated with Alibaba.
A strategic agreement has been reached, and Alibaba will open its traffic entrance."
Xu Hao also talked about the situation of his competitors. After Su Wang listened, he leaned back on his chair, clasped his hands together, and after a while he said: "In the next four months, this battle must be fought."
The winner is decided."
"Isn't four months too short?"
Xu Hao was a little surprised. You know that Dianping and word-of-mouth are not bad, but it is too difficult to kill him in four months.
"It's almost four months. At least we need to establish an absolute advantage first. How is Ele.me doing over there?"
Su Wang also knew that it would be difficult to ask Meituan to kill Dianping and Word-of-mouth within four months, but there was no other way. He had to do it because in four months, his most important software would be launched.