Liu Jun is a programmer at a software company. A few days ago, he received a registration email from a friend. At that time, he simply ignored it because there were too many small websites in China that invited registration.
But after a few days, he received the same registration email from seven or eight friends, which made him a little curious about what website could be so popular. You must know that these seven or eight friends are distributed all over the country, some are his classmates, and some are
His relatives and some of his colleagues, how could these people register for a website at the same time?
With this curiosity and doubt, Liu Jun clicked on an email, followed the link to open Kaixin.com, and registered an account.
"You have been bought by your friend Zhang Jie to become his slave."
"what?"
Liu Jun was stunned for a moment, and after a few minutes of fumbling around to figure it out, a look of disdain appeared on his face. What was so fun about this game? If he had time to play the game, he might as well write a few more lines of code and ignore it for now.
, quit Kaixin.com.
…
The twelfth day of the first lunar month!
"Su Wang, let me tell you some good news. The number of users of Kaixin.com has exceeded 300,000."
Su Wang, who was practicing guitar, received a call from Chen Binghao. Hearing Chen Binghao's excited voice on the phone, Su Wang smiled slightly, but his expression seemed calm.
He is well aware of the popularity of this game among friends. It is not surprising that there are 300,000 users, not to mention there was so much publicity in the early stage.
"According to the strategy we discussed, I asked people from the publicity team to post on many forums. The response so far is good. If this continues, it should reach one million users within a month."
No wonder Chen Binghao was excited. In 2008, it was already a terrifying figure for an SNS website to have one million users, let alone a new website that had only been online for a month.
"Su Wang, in addition to telling you the good news this time, I also want to discuss something with you. Whether the regulations we previously planned need to be modified."
Hearing Chen Binghao's words on the other end of the phone, Su Wang understood what Chen Binghao wanted to discuss with him.
Before Kaixin.com was launched, Su Wang had discussed with Chen Binghao that after the number of Kaixin.com users exceeded one million, the invitation system would be enabled, which meant that netizens without invitation codes would not be able to register accounts on Kaixin.com.
"This rule is still necessary. After all, we are now in the name of a public beta. It doesn't matter whether there is an invitation code for the public beta, but it will definitely be required after the public beta."
Su Wang smiled. In later generations, there were many so-called game companies that launched games in the name of public beta. They said that to register an account, you need a public beta invitation code. But in fact, this invitation code is extremely easy to obtain. You can search a lot of them online.
, there is no difference from full opening up.
Of course, according to the operations of those game companies, you can get a game gift package by entering an invitation code. Su Wang also designed it this way. Users with invitation codes can get registration rewards, and users who send invitation codes can also do the same.
But the difference is that the operations of Su Wang and the game company are exactly the opposite. The game company requires an invitation code during the public beta, but Su Wang chooses to require an invitation code to register after the public beta.
"Our current focus is on the white-collar class, so we must give those registered users a strong presence."
"Bi Ge?" Chen Binghao was a little stunned. At this time, the word "Bi Ge" did not exist in Internet slang, but he quickly understood what Su Wang meant.
"For users who have already registered, they will naturally develop a sense of superiority when they see that subsequent users cannot register because they do not have invitation codes. At the same time, this is also an opportunity for them to show off themselves in front of acquaintances."
"But will this cause the loss of some users who want to register?" Chen Binghao said with some concern.
Su Wang shook his head over the phone and said, "Brother Chen, why do you think users register for our website?"
"Of course it's because the game is fun... socializing with acquaintances also plays a role." Chen Binghao thought for a moment and replied.
"That's right, almost half of our current 300,000 users come in because of playing games, and games like friend buying and selling are aimed at acquaintances. If a new user registers but has no friends, then he won't be able to do it at all.
I don’t have the heart to play this game. As for social interaction, it probably plays very little role.”
In Su Wang's view, when a new user registers and finds that he has nothing interesting to do, he will be lost soon. In this case, it is better for them to require an invitation code to register, because using the invitation code will automatically add them.
The other person’s friends.
You know, some of these invitation codes are released by their publicity staff, and some are posted on forums by their invited partners, and then let these people guide each other to play games and use other functions of Kaixin.com. This is considered
It opens up a new social path.
"Okay, then follow the plan. At the same time, Su Wang, some functional technicians you mentioned are developing it. It will be online next month."
…
After hanging up Chen Binghao's call, Su Wang turned on his computer and logged into Kaixin.com. His Kaixin.com account had already been registered, and his ID was also very impressive. The number was: 9999.
"Lao Ma's QQ number next door is 10001. My 9999 should be more powerful than him."
Su Wang boasted himself in the spirit of Ah Q. In Chen Binghao's vision, the original ID of Kaixin.com was nothing special. The first step for registered users was to pick a user nickname, and no one cared about the ID at all.
However, Su Wang suggested digitizing the ID, just like QQ's QQ account. In addition to logging in with username, users can also log in with ID. At the same time, users can add friends to each other and search for IDs.
Don't underestimate this subtle setting. In his previous life, Su Wang once read a book on the research on the mentality of netizens. The author of this book surveyed and interviewed hundreds of thousands of netizens, and at the same time searched and captured the behavior of many netizens while surfing the Internet.
behavior, we came to a conclusion: 80% of netizens have a strong tendency to be in the limelight online.
In fact, when Su Wang saw this conclusion, his first reaction was nonsense. Why do you still need research? It is the same whether online or in reality. The difference is that in reality, some people may not dare to do so out of some scruples.
Too blatantly showing off.
A good ID number can give many people the opportunity to show off, so these people will naturally protect Kaixin.com even more, because if Kaixin.com becomes popular, it means they have lost an opportunity to show off.
Of course, Su Wang and Chen Binghao also played a trick, that is, all registered users start with six digits, and only one thousand user IDs have five digits. As for the four-digit IDs, Su Wang left
It has other uses.
…
Throughout the first month, with Kaixin.com's publicity and user word-of-mouth spread, registered users began to increase sharply. At this moment, in Beijing, the headquarters of another well-known Internet company, Thousand Oaks Group.
When it comes to Thousand Oaks Group, many people may be unfamiliar with it, but when it comes to Maopu and Xiaonei.com, many netizens are familiar with it, and these two websites belong to Thousand Oaks Group. At this time, Thousand Oaks Group is China's
The dominant entertainment and interactive website in the Internet web2.0 era.
It is no exaggeration to say that in the field of website forums, the domestic Thousand Oaks Group has no rivals. Tencent, Baidu and Sina have to step aside.
"Sina's Chen Binghao created Kaixin.com. According to the analysis of our data clerk, the number of registered users of Kaixin.com should be close to 500,000. In just ten days, this speed is not slow."
The speaker was a young man wearing a shirt, and sitting next to him were several men. These men were the top executives of the famous school network.
"Mr. Chen, I tried Kaixin.com. The reason why this website is so popular is because they have launched a very interesting game called Friends Trading."
"Yes, I have also logged in. Most users of Kaixin.com go there for this game. It is said to be an SNS website, but actually I think it is more like a casual game website."
Chen Yizhou listened to the words of his two generals and nodded. At this time, Xiaonei.com was already the dominant player in the SNS website industry, but Chen Yizhou did not become arrogant and complacent because of this. He knew very well that in the Internet age, if you are not careful,
, it is very likely to be replaced by other companies.
"Mr. Chen, I think we can ask the product department to develop a similar game. I took a look and found that the game is not that difficult."
The speaker was the product manager of Thousand Oaks Group, but as soon as he finished speaking, he was refuted by a middle-aged man opposite.
"I'm afraid it won't work now. We have just opened up the platform, allowing many game companies to join the school network in the form of game components, and the current income is not bad. If we launch the game ourselves at this time, it will inevitably attract the attention of those game companies.
dissatisfied."
Chen Yizhou also had a thoughtful look on his face. As the helmsman of the company, the company is seeking financing at this time, and SoftBank also has intentions. A large part of the reason why SoftBank is willing to invest is because it is currently relying on
Games, Xiaonei Network began to gain profitability.
Build Xiaonei.com into an open platform for game companies to join, and all the company has to do is extract a certain commission without having to bear R&D risks. This model is exactly what SoftBank is looking for.
If the company launches its own mini-games at this time and causes those game companies to make a fuss, it may bring risks to subsequent financing.
At this juncture, financing is the most important. It is difficult for an Internet company to survive without financing, and financing is also the best way to increase the market value of Internet companies. This is a major difference between Internet companies and traditional companies.
The market value of traditional companies depends on the company's assets, but the assets of Internet companies cannot be quantified at all, so at this time, they can only rely on financing to prove it.
By calculating how much money the venture capital invested and how many shares it took, the market value of this Internet company can be calculated.
For Chen Yizhou, getting investment from SoftBank is the most important thing at this time, and there must be no extraneous matters. As for Kaixin.com, with less than one million registered users, it is nothing to Xiaonei.com, and he also feels that his
The two generals are right. Kaixin.com relies on games to attract people. It is not a real SNS website, so there is no need to worry too much.