"Mr. Chen, Kaixin.com is seeking death. They even created an invitation code. Netizens without an invitation code cannot register an account."
At the Xiaonei.com headquarters, Chen Yizhou listened to the reports from his subordinates with a look of disdain on his face. In his opinion, the reason why Kaixin.com did this was simply to maintain their brand name.
Although he said that he did not imitate Kaixin.com's games, Chen Yizhou also asked the people below to analyze Kaixin.com's model, and finally concluded that Kaixin.com was following the white-collar route, with the slogan of providing an entertainment and leisure space for white-collar workers.
Kaixin.com now gives out invitation codes just to eliminate some non-white-collar users. This is the same as their school network. Only IPs with fixed campus addresses can register and log in.
Indeed, relying on this feature, the Xiaonei Network developed rapidly in the early stage and had a large number of university users. However, the success was always limited by the failure, and it was precisely this that restricted the development of the Xiaonei Network.
College students are indeed a huge market, but this market will eventually be saturated, especially as these college students graduate and leave school. Will the school network abandon these users?
In order to have more users and retain old users, the school network is no longer limited to colleges and universities, and has even released the IP addresses of high schools. Unfortunately, the results are not very great.
Just imagine, given the situation in domestic high schools, students have no time to access computers. Even if there are computer classes, other teachers will take them away, and it is impossible to provide computers in student dormitories.
Therefore, releasing the high school IP segment is equivalent to opening it up to users across the country, except that the school network remains a fig leaf.
"Kaixin.com is no longer a problem!"
Chen Yizhou was determined that if Kaixin.com continued to expand its user base after having one million users, he would list Kaixin.com as a serious concern. However, Kaixin.com's current self-digging approach made him consider Kaixin.com a serious problem.
The danger level in my heart dropped several notches.
...City Tencent Building!
"What is Kaixin.com thinking? It has come up with an invitation code at this time. Is it because it thinks its user base is growing too fast?"
"Maybe they want to make an SNS website targeting a specific group of people."
"The only difference in the Internet industry is that it cannot be divided into groups, especially social networking sites such as SNS. Once there are restrictions, it will not be able to do much because everyone will have friends of different classes in their social circle."
A certain vice president of Tencent shook his head. In his opinion, Kaixin.com’s behavior was extremely unwise. Based on their research on online social networking, online social networking cannot be divided into groups because no single group can sustain it.
Start an online social networking site.
Just imagine, a white-collar worker may start chatting and playing games with friends on Kaixin.com, but a white-collar worker also has relatives and friends. Not all of these relatives and friends are white-collar workers. So when contacting these relatives and friends, they have to use other websites and
Software, over time, if a better and more inclusive website appears, these white-collar workers will inevitably turn to other websites.
"I originally thought that Kaixin.com could bring trouble to the school network, but now it seems that Kaixin.net will not be a big success."
Competition among Internet companies is fierce. When a company establishes a foothold in a certain area of the Internet, it will definitely extend its tentacles to other areas. Therefore, Tencent naturally hopes that Kaixin.com can compete with Xiaonei.com, so that Xiaonei.com
Thousand Oaks Group, the parent company of .com, cannot spare the energy to enter other fields.
…
Xu Xiangsheng looked at the registration page in front of him and seemed a little dumbfounded. He had heard about Kaixin.com from his friends. This new SNS website is very popular, but for an emerging website, how can you have the confidence to make a website that requires an invitation code?
Registration requirements.
"The open beta of Kaixin.com is over. Registered users need an invitation code. If you don't have an invitation code, please click the button below to get the invitation code."
This is a line of bright red words, and behind this line of words is a button. Xu Xiangsheng originally wanted to close the page, but accidentally clicked the Get How button.
The page jumps, and what appears in front of Xu Xiangsheng is a forum, Kaixin.com User Exchange Forum.
The top section of the forum is the invitation code section. Xu Xiangsheng clicked in and found that many posts there were asking for invitation codes.
"Officially, please give me an invitation code."
"A good man has a safe life, please give me an invitation code."
There are hundreds of posts like this, but very few actually get official replies. About one out of ten posts has an official reply with an invitation code.
Naturally, Xu Xiangsheng would not send a post asking for an invitation code, because he felt that the price was too low, and the chance of being selected was too small. Just when he was about to close the page, a message ding-dong came from the lower right corner.
"The 88888th forum user, you have been selected by the system. The system will issue an invitation code. This invitation code can be used ten times. Please pay attention to the forum text messages."
"Is this okay?"
Xu Xiangsheng didn't know what to say. Originally, he didn't have a good impression of Kaixin.com, but now he saw those users who were asking for invitation codes but couldn't get a reply. When he saw the invitation codes lying in the text messages on his site,
He suddenly felt that the invitation code system was very good and delicious.
Netizens like Xu Xiangsheng are not the only ones. Many users were initially dissatisfied with Kaixin.com’s invitation code system. However, when they were given invitation codes for various strange reasons, their attitudes changed drastically.
"Brother, I saw you posted a post asking for an invitation code. I happen to have an extra invitation code here. I'll send it to you privately."
"Because you logged into the Kaixin.com forum on the hour, you will receive a hidden welfare invitation code reward."
"Congratulations on becoming the 66666th user of Kaixin Forum and receiving the invitation code reward."
"Congratulations on being selected by the forum's lucky wheel and receiving the invitation QR code."
At the same time, a large number of posts asking for QR codes appeared on Tieba, Douban and Tianya forums, which made some netizens who did not know Kaixin.com wonder whether Kaixin.com's invitation code was so difficult to obtain.
Out of curiosity, these netizens opened Kaixin.com and got the same results as those who entered the forum.
"Haha, I finally upgraded to a slave owner."
In the Magic City Community, Zhang Wei looked at the number of slaves he had, with a satisfied smile on his face. Among his many friends, he was the first to achieve the achievement of being a slave owner.
"Information to distinguished Kaixin.com users: Kaixin.com public beta has ended. In order to maintain the good atmosphere of Kaixin.com, user levels are now open. Ordinary users can invite three friends to register every day. Users above level 10 can invite five friends to register every day."
When he saw this message, Zhang Wei was stunned for a moment. He didn't care about the number of friends he invited, because he had invited almost all the friends he could invite.
Zhang Wei was curious about this hierarchy. He clicked on the details of this announcement. After a few minutes, he figured out what this hierarchy meant.
Kaixin.com has created an experience value. All users can gain experience points by completing some activities. If the experience value is enough, the level will be improved. As for the activities, they include logging in, experiencing the game, and posting diaries. In fact, it is about gaining happiness.
The currency is about the same.
In addition, Kaixin.com also announced level benefits. As the level increases, you can enjoy more privileges.
The increase in sign-in gold coins and the editing of personal homepages are not the most attractive to Zhang Wei. What attracts Zhang Wei the most is the last one.
When the user level reaches level 20, he will automatically become an active master of Kaixin.com and the public homepage will be opened. Other users can browse to the homepage through the public page.
When he saw this article, Zhang Wei immediately thought of blogs. The homepage of a blog is open to everyone, and there are many blog websites on the Internet.
Sina, Sohu, Yahoo, Tencent and Blog China.
But in Zhang Wei's view, these blog sites have a big problem, which is the lack of user entrances.
Tencent has a huge user base, but because Tencent has its own QQ space, and many functions of QQ space and blogs are similar, Tencent blogs cannot directly borrow the huge popularity of QQ users.
People are lazy. Why should we use Tencent blog when we can obviously edit and publish articles in QQ space?
As an employee of an Internet company, Zhang Wei is very aware of the terrifying potential of the public page of Kaixin.com, because in the task of obtaining experience points and gold coins, there is an updated one, which is to open the public page.
Just this one article can bring huge traffic, not to mention that Kaixin.com also has a one-click repost function. If there is a good article, I am afraid it will detonate the entire Internet.
"The Kaixin.com has a big plan."
Zhang Wei sighed in his heart, which made him more determined to upgrade quickly.
However, what Zhang Wei didn't know was that he just thought of blogging, but he didn't know that Kaixin.com, a public homepage that had not yet been opened, was not a blog at all.