"What's going on? Is this Xu Li being hired by Meituan for public relations?"
On Koubei.com, Fan Chi’s face was ashen. His secretary just called him and told him that one of the two victims had published a long article on Fanfou. He was a little confused at first. The victim’s long article must be cursing Meituan.
Yeah, there's nothing good to see.
However, after he finished reading it, he couldn't help but curse. He immediately concluded that the victim must have been hired by Meituan. Otherwise, if he had been hurt, how could he speak for Meituan?
"Anything about conscience, how a person who is not a sage can have no faults, and anything about being honest and not keeping silent, it's all bullshit."
In Fan Chi's mind, he had already determined that Xu Li was captured by Meituan and took money from Meituan to clean up Meituan's name. What could be better than the victim personally coming out to express his understanding of Meituan?
What about persuasiveness?
"Meituan must not be allowed to clean up her reputation and ask trolls to publish posts, saying that Xu Li was bribed by Meituan and succumbed to money."
For Fan Chi, this is the best opportunity to bring down Meituan. At the same time, this is also his last chance. If he cannot kill Meituan this time, his own company may collapse first.
There are intrigues in business, but the competition in the Internet industry is relatively fair. No one should attack anyone behind their backs. The winner depends entirely on strength and creativity.
As Fan Chi, who has been working in the Internet industry for several years, he would not have made such a move if he had not been forced to the point of desperation by Meituan.
In the battle between the three companies, Meituan belongs to the Kaixin Group, Dianping has the Tengxu Group behind it, and its word-of-mouth network relies on Alibaba.
It can be said that in the war between the three companies, except for Dou, which did not join, all the ATs among the three Internet giants participated, while Kaixin Group is called the fourth giant by Internet people, mainly Kaixin.com and Fanfou.com.
The three old giants of the Internet plus the new giants, to be honest, everyone's strength is not bad, among them, some degree and Tencent are the strongest, followed by Alibaba, and finally Kaixin.com.
But what makes Fan Chi a little helpless is that the support provided by Tencent on Dianping is very strong. It requires money for money and traffic for traffic. Not to mention Meituan, the founder Su Wang himself has already
He is a billionaire and the major shareholder of Kaixin.com and Fanfou.com.
I am the only one. Although I have Alibaba’s backing behind me, the support given by Alibaba is simply not enough. With so many products under Alibaba, the only one that has opened traffic interfaces is Alipay.
At first, Fan Chi was ambitious and wanted to compete with Meituan and Dianping. However, more than a month later, he understood that Alibaba would invest in his company. In fact, he just wanted to
Act as a spoiler.
The competition between Alibaba and Tencent is fierce. The two companies are at war with each other in various fields of the Internet. It is no exaggeration to say that as long as Alibaba enters a field, Tencent will definitely get involved, and vice versa.
Koubei.com is essentially a shopping website. Tencent has failed in e-commerce, so they chose to invest heavily in Dianping to compete with Alibaba.
However, Alibaba does not attach particular importance to group buying websites. The purpose of acquiring and investing in its own company is just to insert a chess piece here to compete with Tencent.
Therefore, under the untrustworthy money-burning war of Meituan trenches, Fan Chi has already felt the hesitation of Alibaba executives.
For the layout of the Internet and to compete with Tencent, Alibaba executives have no objection to the acquisition of their own company, but they have different opinions on whether to invest huge sums of money in the operation of their own company.
Opinion.
The reason for those executives who don’t want to make money is very simple: Meituan is coming extremely fiercely. Judging from this level, there is no problem in burning billions a year. If Dianping and Koubei follow suit, the three parties will still be burned.
It doesn't make much sense to maintain the current situation.
To put it bluntly, if there were no Meituan, it would just be Dianping competing with its own company. Even if it burns a lot of money, Alibaba would still respond.
Fan Chi can understand the psychology of Ali's executives. It's like three companies gambling at the card table. Two of them are mortal enemies. They both want to defeat each other. As the other player on the card table, they are competing with each other.
There is no dispute between the two families.
In this case, the player who was not entangled showed that he wanted to follow to the end, maybe even stud. One of the other two families chose to follow, while the other one started to hesitate.
It's okay if you just throw a small amount of money and play along, but when the stakes get bigger and bigger, and the opponent doesn't have much grudges against you, is it necessary to take such a big risk to participate?
Is it possible to choose to give up and not follow, and then sit back and watch the fight between dragons and tigers? If the person you have a grudge against loses, that would be even better.
It was precisely because he guessed what Alibaba executives were thinking that Fan Chi took the risk and devised such a plan. He wanted to eliminate the fierce Meituan. After Meituan was eliminated, Tencent was left.
By this time, Alibaba's executives, even if they were somewhat reluctant, had to continue to inject funds into their company, just because the opponent was Tencent.
Whether it is Tencent or Alibaba, the two companies, from executives to employees, regard each other as deadly rivals. Once two companies enter the same field, they must engage in a battle, not only to compete with each other, but also to
Give employees an explanation.
Sometimes whether it is a company or a group, the cohesion of employees or members depends on whether there is a competitor with comparable strength.
In the minds of all Alibaba employees, if you encounter Tencent, go for it. In the minds of Tencent employees, too, if Meituan loses and Alibaba is left to compete with Tencent, then Alibaba's executives will have no choice but to be tough.
Fan Chi’s plan can be said to be quite perfect. Meituan’s reputation online is already bad. As a company that has not yet become big, once its image in the minds of users is bad, it will be impossible to succeed.
And for Fan Chi, this plan is also his last stand and must not fail, which is why he became so angry after reading Xu Li's article.
"In addition to smearing Meituan and Xu Li, we must also take this opportunity to promote our word-of-mouth website. We have all the promotional materials ready."
"It has been prepared for a long time."
One of Fan Chi's subordinates nodded. After designing this plan, they had thought about how to take advantage of this opportunity to promote their company.
The method of publicity is also very simple. You can publish announcements directly on Fanfou. All merchants on Koubei.com have complete business licenses and other various certificates, and can accept the supervision and management of netizens at any time.
Even in order to attract more people's attention, Fan Chi specifically asked his subordinates to list the names of all merchants on the platform and publish them online together. He also stated that as long as netizens can find an unqualified merchant, Word of Mouth will immediately remove the merchant.
, and gave netizens a cash reward of one million.
Of course, the reason why Fan Chi dared to do this was because as early as the beginning of this month, he asked the following employees to investigate all the cooperative merchants on the website. Those merchants with incomplete documents were directly removed from the shelves without fear at all.
Real users check it out one by one.
"Boss, don't we publish the data from Dianping?"
Fan Chi's subordinates were a little confused. According to the boss's plan at the beginning, they also wanted to crack down on Dianping because they had secretly investigated and found that many merchants in Dianping had incomplete procedures and documents.
“Originally I had this idea, but now I think it’s better not to bring it up to avoid being suspected by Meituan. Also, Dianping is probably taking action to clean up problematic merchants at this time, so I’ll let them go for the time being.”
Fan Chi changed his mind. Although he felt that his plan was perfect and had almost no flaws, when it came to this step, he still felt a little uneasy in his heart. He always felt that something had been overlooked.
It was precisely because of this uneasiness that he decided not to take action against Dianping, but to concentrate on dealing with Meituan and kill Meituan first.
…
"This time Meituan is going to suffer a big loss. From now on, we will only have Koubei.com as our competitor."
Over at Dianping, the smile on Zhang Tao's face has not faded today. In the battle between the three companies, he also noticed that Koubei.com lacked stamina, so he regarded Meituan as a serious problem.
Now that Meituan has encountered this incident, it means that it has eliminated a strong opponent. However, facing Koubei.com, he still has confidence.
"Mr. Zhang, this is the news published by Koubei.com on Fanfou.com."
Zhang Tao frowned when he saw the message sent by his subordinate, but then relaxed it again.
"It seems that Fan Chi wants to give Koubei.com a sense of presence. We have to hurry up and remove some unqualified merchants, and publish this kind of news after the removal."
Beating up the lost dog, even if there was no communication, at this moment Zhang Tao and Fan Chi both cooperated with each other and chose to kill Meituan first.
Koubei.com official Weibo: Users are our foundation, and safeguarding the interests of users is our greatest responsibility and mission. Koubei.com solemnly promises that all cooperative merchants have complete certificates. Everyone is welcome to supervise. If we find that a merchant has incomplete procedures, we will
The company will give the discoverer a cash reward of one million.
Dianping official Weibo: In addition to making profits, companies must also pay attention to conscience. If users choose us, we cannot let down the trust of users. Dianping has been committed to third-party real reviews and online orders for three years. We know very well.
We know that conscience can take us further than the pursuit of profit.
Although Meituan is not mentioned, the words from Koubei.com and Dianping naturally imply that Meituan only pursues interests and profits, and does not care about users at all.