The conference room was full of people. As a giant company that owns the instant messaging software QQ and uses it as a basis to expand into various areas of the Internet, it has more departments than you can count on two hands. In addition, there are
Several senior executives were also responsible for coordinating the overall situation, and a conference room of more than 20 people was fully occupied.
Ma Krypton sat in the center, looking around the audience, with a serious expression, and said: "This meeting is to make a summary. First of all, in this battle with 360, although we won, this victory is also
The tragic victory damaged our company's image in the minds of users."
In this war, everyone present knows that even without the intervention of the Ministry of Industry and Information Technology, the company will win in the end, because there is not only one 360 for anti-virus software, but there is only one QQ for instant messaging software.
But why are you willing to accept the mediation of the Ministry of Industry and Information Technology in the end? Apart from the fact that the other party is the leadership and regulatory department, this face must be given. Another point is that if you really continue to do this, Tencent's image in the hearts of users will be completely lost.
If users are forced to make choices by using products, no matter which user they are, they may not feel comfortable. This is why Tencent quickly reached a settlement with 360 after the Ministry of Industry and Information Technology intervened.
There is no winner in this battle.
"I think we can give users some discounts, such as giving away some value-added services for free, and I believe users will accept it."
A senior executive made a suggestion, and his words were recognized by everyone else present, because this kind of precedent has not happened before. In the past, whether there was a bug in the client or a problem in the game, it would cause users to yell.
, but as long as a little compensation is given later, these users will be "really happy".
After some discussion, the issue was considered over.
Ma Krypton's eyes fell on someone and he said: "Dalong, didn't you say you have something to say? Say it."
"Okay Mr. Ma."
Zhang Dalong stood up. Before this meeting, he told Mr. Ma that there was something very important that he wanted to bring forward for everyone's reference.
As Zhang Dalong stood up, Tencent's senior executives also stared at him with curious faces. Zhang Dalong was in charge of Tencent's mailbox and was very successful. Logically speaking, there should be nothing major to mention.
"What I want to tell you today is not about email, but about another thing, which is a new mobile instant messaging software that has emerged recently. Please look at the big screen."
At one end of the conference room, there was a large projector screen. As Zhang Dalong's words fell, an app appeared on the projector.
"WeChat."
"What software is this?"
For many senior executives at Tencent, this software is still unfamiliar and they have never even heard of it.
"Dalong, in the past few years, several instant messaging apps have appeared every year, including Fetion launched by China Mobile. They were so popular, but they failed in the end."
A Tencent executive said, "In recent years, I don't know how many companies have wanted to challenge Tencent's QQ dominance. The most threatening one is China Mobile's Fetion software. After the launch of China Mobile's Fetion software, the company opened several
Damn it, many people are even desperate.
After all, what kind of existence is China Mobile? With its huge base of mobile phone users, coupled with the introduction of free data and SMS charges, it has attracted extremely terrifying users in a very short period of time. But who would have thought that China Mobile would actually
Committing suicide.
It’s not that you are seeking death. To be precise, it is uneven distribution of interests. This is also a common problem among state-owned enterprises. Each region has its own interests, and each department also has its own interests. Fetion has touched the mobile phone industry.
The ultimate outcome of multi-sectoral interests is failure.
After Fetion, there was another challenge, and that was MSN from Microsoft. MSN's entry into the country was a huge blow to Tencent. It is no exaggeration to say that at that time, the entire Tencent department was shrouded in a shadow.
From top to bottom, no one had a smile on their face.
But what did the final result prove? It proved that these so-called powerful opponents were either not suitable for instant messaging or did not understand the national conditions at all. After these two battles, the company had established its dominant position. All employees of the company
All are full of confidence.
Not to mention Fetion and Microsoft's MSN, even China Mobile, China Telecom, China Unicom, Microsoft and Intel, everyone feels that there is nothing to be afraid of, unless the other party uses its monopoly position to play dirty tricks, but obviously the above does not allow this.
A situation arises.
"Don't rush to express your opinions, please read on."
Zhang Dalong pressed the key in his hand, and the picture on the projector changed again. This time, a data chart appeared. The data chart showed WeChat's user growth data.
"Although we are unable to obtain detailed user growth data on WeChat's backend, according to tests conducted by our technical staff, the number of WeChat users has exceeded five million. This has only been a month. This data is already extremely high.
It’s scary.”
"Dalong, have you investigated the channels from which these users are obtained?" A senior executive asked.
"I asked technology to analyze it. According to our data analysis, users here join from three channels. One channel comes from the ranking of Apple's mobile phone, and another channel comes from advertising promotion. As for the last channel,
It’s an introduction between users.”
The next thing that appeared was an advertising picture. After Tencent executives saw this picture, some of them who had worried faces at first regained their composure.
"Dalong, you have done your own statistics. With such overwhelming advertising, there are only five million users. This is purely an advertising effect. Once advertising is stopped, it is almost difficult to increase the number of users. This kind of top-notch stacking
What’s the point of users?”
Zhang Dalong listened to his colleagues' words and saw the looks of recognition on the faces of other colleagues, and felt extremely irritable in his heart.
During this period, he specially conducted data analysis on WeChat. In his mind, the number one enemy of WeChat should be taken seriously.
"Everyone, the person behind this company is Su Wang. Su Wang is famous for burning money. Don't you think this should be taken seriously?"
Hearing Zhang Dalong mention Su Wang, there was a moment of silence in the conference room, because even big guys like them who have been working in the Internet industry for a long time must pay attention to this name.