How expensive is the CCTV naming rights? Based on past experience and conservative estimates, it has exceeded 100 million. And if my boss wants to purchase so many advertising spaces this time, the price will have to exceed 200 million at least.
Two hundred million yuan to advertise on the CCTV Spring Festival Gala cannot be said to be too crazy. After all, the price is clearly marked, but Gao Tingting has read this document, and she clearly knows that this advertising plan is the most terrifying.
Not talking about the money from auctioning advertising spaces, according to this advertising plan, during the entire CCTV Spring Festival Gala, the company will send 300 million cash red envelopes. If the money from bidding for advertising spaces is added, this CCTV, the company is conservative
The expenditure must reach 500 million.
However, Gao Tingting had to admit that the creative copywriting of this advertisement was genius level. She could also imagine that when the advertisement was released, it would cause a sensation on the entire Internet.
…
Collect five blessings and share the 300 million cash prize!
A few days later, the Internet was completely detonated by this news. The first thing all netizens said every day at work, including many office workers, was: How lucky are you?
"Lao Li, do you have any extra blessings of friendship?"
"I am blessed with so much kindness, do you have the blessing of wealth?"
"Old Deng You, who wants to bring good fortune, go find him to exchange for it."
…
"What are you playing with? What are you talking about? What's the use of this thing?"
"Collect the five blessings and wait until New Year's Eve to share the cash prize of 300 million. So far, only 100 people have collected it. On average, each person can share 3 million."
"It's true. He can't be a liar."
"How is it possible? This is launched by WeChat and WeChat Pay, and it is notarized by a notary on site. There will be no fraud."
"Hell, if I collect them all, I can get several million. How do I get this blessing?"
"First of all, you need to have a WeChat payment account, and then you can get it by completing tasks, such as binding a bank card or something. Of course, you can also download WeChat and Meituan and complete some tasks on it to get five blessings randomly."
…
It can be said that not only netizens, but also some people who do not usually use the Internet have been brought into the craze of collecting five blessings. The cash prize of 300 million is currently less than 10,000 people, and everyone can divide the amount.
It made everyone jealous.
However, after a few days passed, all the people discovered one thing, that is, the other four blessings among the five blessings were okay, but the one dedicated to dedication was really hard to find, causing many netizens to complain, and also providing many jokesters with
material.
Man: "Do you know how much I love you?"
Woman: “I don’t know.”
Man: "If I had a job blessing, I would give it to you."
…
Father-in-law: Do you have a house? Do you have a car?
Man: No.
Father-in-law: If you don’t have anything, get out of here.
Man: I have a job-related blessing.
Father-in-law: Son, it’s windy outside and we’re talking inside the house.
…
A certain girl on the Internet: I’m asking for a fortune for my dedication, and I can make an appointment in xx area, you know.
A man on the Internet: I have no money, no car, no house, I don’t look good, I have a bad temper, I love drinking and smoking, and I have all kinds of problems... But I have the blessing of being dedicated to my job, do you want to make a date?
This time's event truly formed a national search for the blessing of professionalism, just like the national people stealing food back then.
And with the public complaining so much, many people began to reveal their ways of living a dedicated and blessed life online.
"I am the 15,768th person to collect the five blessings. Logically speaking, I shouldn't tell everyone how to collect them. After all, if one more person collects it, there will be one more person to share the bonus. But after my own testing, everyone
Users obtain professional benefits in different ways, and even if I publish my method, it may not be practical for other people."
"After watching the Sutang video for an hour, I collected the fourth blessing, and the only thing I needed was the dedication blessing. Yes, you can also get blessings by watching videos, but the prerequisite is that your video account and micropayment account are linked.
It’s decided.”
"Then, together with everyone, I fell into the path of looking for the blessing of dedication. Unfortunately, this blessing was like a shy girl, always refusing to meet me. Just when I was about to give up, it suddenly occurred to me that I didn't have it yet.
Downloading WeChat was not useless to me, but because my mobile phone was from Samsung and there was no way to download WeChat, so I took my mother’s mobile phone, downloaded WeChat, registered an account and bound WeChat payment, and the result was directly
A blessing of dedication popped up."
"After collecting a set of five blessings, I was wondering if I could collect another set. I repeated the above operation with my mother's account, but found that I did not get the blessing of professionalism. However, when I used my mother's account to invite a few
After my friend downloaded WeChat, he was rewarded with a professional blessing."
"So, after personal testing, the acquisition of Jingyefu is actually random, but this randomness also has certain rules to follow. Among them, the activity tasks in WeChat and WeChat payment are the easiest."
At the end of the video, the user posted two sets of screenshots of Wufu, which aroused the envy of many netizens below.
"Since someone has announced it, let me also announce the way I got the blessing of professionalism. It's very simple. I got it when I went to eat at a merchant store that joined Meituan and scanned the QR code to pay."
"I am a science student, and I will make a technical summary based on the revelations from netizens who have collected the Five Blessings. Currently, there are 32 ways to obtain the Five Blessings announced by micropayment, but normal people may only operate some of them.
With more than a dozen kinds, it is naturally difficult to collect all five blessings. Unless you are a lucky person with incredible luck, otherwise you should just complete these 32 kinds of tasks."
"Of course, I believe that many netizens have completed these 32 tasks, but have not received the blessing of dedication. This is actually very simple. It involves random probability. Maybe one of the five completed users will get the blessing of dedication."
Fu, even this ratio is even lower."
"So, how can we increase the probability of getting it? Let's analyze it from a technical point of view. First of all, randomness is definitely random, but the random method is absolutely particular."
"We know that this activity was launched by WeChat, Meituan, and Sutang Film and Television together with WeChat. What is the purpose? The purpose is naturally to attract us to use their products and become users of their products."
"To put it bluntly, this is just a marketing activity, an activity that spends money to buy users. The method is just fun and everyone is willing to participate, but the essence remains unchanged."
"Since you are spending money to buy users, then the campaign party will consider which users the bonus should be given to. If it were you, you would probably choose to give the bonus to those users who are more active and loyal."
"So my conclusion is that although there is randomness, there must be a weighting condition before this randomness. For example, if a task is also completed, but one has used the software for a month, the other has used it for a day, it is very likely
The system will send Jingyefu to the former based on the weight conditions."
As soon as the data analysis of this technology emperor came out, it aroused the recognition of many netizens. They thought it should be the truth. However, not long after that day, Micropayment responded to the outside world: This acquisition is purely random, and the five blessings are also random.
There is no weight in distribution.
It's just that no netizen believed the micropayment response. If it was really randomly distributed, why didn't you get the Jingye Blessing for so long? Go ahead and liar.
But no matter how netizens complained, as soon as this event came out, the number of users of Suwang's major products increased significantly, and the user activity was far higher than others, especially micropayment. In just one week, the number of users
An increase of thirty million.
…
"People can imagine a plan to gather the five blessings, but what about us...what does our planning department do?"
At Alibaba headquarters, Lao Ma can't sit still. Micropayment has seen a huge increase in users thanks to this activity. Although Micropayment has not announced new user data, based on their monitoring and analysis, a rough figure can be inferred.
"Mr. Ma, actually we don't need to worry too much. Many new users of micropayment are just here to share the bonus. To be honest, they don't know how to use micropayment at all."
"That's true, but who can guarantee that Su Wang won't come up with other ideas? Don't forget, each of this kid's ideas is better than the last."
Lao Ma’s words silenced Alibaba’s executives. Indeed, if you investigate the history of Su Wang’s fortune, you will find that many of Su Wang’s ideas are worth tens of thousands of dollars. Without the food-stealing game, Kaixin.com would not have risen, nor would Fanfou.com.
It is impossible to work with Sina and Tencent.
"Immediately ask the planning department to plan a year-end publicity campaign. I want to see the results within three days."
…
Not to mention the discomfort on Alibaba’s side, Ma Krypton is also having a headache on Tencent’s side. Although Jiwufu was initiated by micropayment, micropayment is too deeply tied to WeChat. How much has micropayment grown?
Users actually represent how many users WeChat has added.
"First, QQ completely bans micropayments and WeChat links. Secondly, we also organize activities, such as QQ show and QQ membership promotion. As long as you download the communication, you will receive QQ membership and free QQ show."
Ma Krypton's words made Zhang Dalong on the side hesitate to speak, because in Zhang Dalong's view, this is really not a good idea. Users who download communications for QQ shows and QQ members only do it for rewards rather than for using communications.
, this is not helpful for communication, it just adds a group of corpse users.
But he couldn't say it clearly, because the person in charge of the QQ department was also there. If he said it clearly, he would offend others. After all, they were sacrificing the interests of the department to help him. It was completely okay to make others unhappy.
Reject this proposal.
To put it bluntly, communications are having a hard time right now. We can only hope that other departments can help, otherwise we will never be able to do WeChat.