In LG Mobile China, Pu Jinxian looked at almost all his colleagues who had raised their hands, with a look of helplessness on his face, and at the same time he breathed a sigh of relief.
"Now that everyone has made a decision, let's contact WeChat and we will allow the WeChat app to go online."
…
"Now that we have come to this point, what should we do now? Everyone can speak freely."
"President, I actually don't think we really need to fight against WeChat. WeChat is a cross-platform software. Although it has had a certain impact on our company's own business, the impact is not particularly big."
"Our company's bbm business does not bring much revenue every year, and many users are even a little disgusted with our business. For example, Apple is said to have launched a video calling software that can be used on the iOS system, and it is
Free.”
"In just one year, WeChat has nearly 100 million users in China and has become the preferred mobile chat software for many users. If our mobile phones do not have this software, it will affect users' decision-making process when purchasing mobile phones.
choose."
Tom, the president of BlackBerry Greater China, felt a little uncomfortable after hearing the analysis from his colleagues. A multinational mobile phone manufacturer was actually being threatened by a piece of software.
Of course, the company can continue to block WeChat, but the prerequisite is that it is giving up China, which is unacceptable to the company's board of directors.
"Contact WeChat and talk to them."
…
The same and similar scene appeared in the executive meetings of many mobile phone manufacturers. Unsurprisingly, these mobile phone manufacturers chose to block and block WeChat in the first place. What prompted these mobile phone manufacturers to change their attitudes was not just the users of WeChat.
There are more and more people, especially because of a questionnaire released by an authoritative survey company a few days ago.
The company's questionnaire is very simple. It asks those who have WeChat whether they would still choose to buy the phone if they have a favorite phone but cannot download WeChat.
The entire questionnaire randomly selected 10,000 people for the survey, and 80% of the users chose WeChat, only 10% of the users chose to be loyal to the mobile phone side, and the remaining 10% of the users were not sure.
Among the answers from 80% of users, all mobile phones are similar nowadays. If the mobile phone you like does not have WeChat, then the worst thing you can do is buy another mobile phone.
It was this survey result that frightened these mobile phone manufacturers. After discovering that WeChat could no longer be banned or blocked, these mobile phone manufacturers began to relent and began to launch WeChat apps one after another.
"Mr. Su, if you want us to ignore these mobile phone manufacturers, we can't just block us if they want to block us, and unblock us if they want to. We have to let them experience the consequences."
"Old Qian, what you said is wrong. Although WeChat's current user base is about to exceed 100 million, it still cannot establish its dominance. Tencent is also eyeing it. In this case, there is no need for us to go head-to-head with these mobile phone manufacturers."
"I think Mr. Li is right. Let's remember this account first and settle the account later."
"You guys who are engaged in technology are too narrow-minded. There are no real enemies in business. Everyone competes for their own interests. As long as the interests are consistent, enemies can become friends. If you really hold on to them, then
I don’t know how many enemies there will be in the future.”
WeChat headquarters is also holding a meeting at the moment. Mobile phone manufacturers that originally blocked WeChat have chosen to put it on the shelves. However, because each Android phone has a different page, it requires technical debugging, so Su Wang
Bian also held a meeting.
The content of the meeting was very simple. Do you want to accept the services of these mobile phone manufacturers, and then let the technology department optimize the mobile phone models of these mobile phone manufacturers and then put them on the shelves?
"Xiang Kai is right. There are no real mortal enemies in business, unless they are completely irresolvable. Just like us and Tencent, we can let go of these grievances before we defeat Tencent."
Su Wang spoke. As for the soft submission of these mobile phone manufacturers, he expected that in the previous ban, a total of seven mobile phone manufacturers participated, among which Samsung was the leader, but these mobile phone manufacturers only occupied the domestic market.
That’s less than a quarter of the market.
With the continuous release of WeChat versions, communication software has been far behind. It is currently the largest mobile communication software with nearly 100 million users.
There is a big difference between communication software and other software, that is, communication is a rigid need, which ensures user usage, and the uniqueness of communication software ensures that it will not be replaced.
It would only surprise him if these mobile phone manufacturers refused to give in.
"Mr. Su, regarding the issue of WeChat charging, can we imitate QQ's payment model? Launch membership or other value-added services? At present, the cost of our server is a large amount of money."
Because of Su Wang's instructions, WeChat needs to use its own independent server to store data and keep calls between users smooth, which requires a lot of bandwidth. Just these two items alone cost more than a year from last year to this year.
Billions.
Being a business is not a charity. The ultimate goal is to make money. Therefore, in the minds of WeChat employees, it is necessary to think about a suitable profit model. You cannot always use love to generate electricity.
"Profitability matters do not need to be considered for the time being. At least in the next three years, WeChat itself will not do any profitable projects. I hope everyone can realize this."
Su Wang interrupted his colleague. He had no intention of making money through value-added services. In his heart, he wanted to build WeChat into a powerful aggregation platform.
WeChat in the previous life has already developed in this direction in 2019. The development and opening of official accounts, mini programs, and these plug-ins have allowed many Internet companies to carry out secondary development on WeChat.
Of course, Su Wang had a bigger idea in mind. In the previous life, mobile phone systems were divided into two camps: Android and Apple. Although other systems were launched, they simply could not attract developers because of the lack of ecological chain.
But WeChat is different. When WeChat develops large enough, many developers develop through WeChat’s third-party plug-ins. In this case, WeChat can be regarded as a system, and these third-party applets such as
Plug-ins are software in the system.
Treat WeChat as a system, then chat is the communication software that comes with the system, and other third-party plug-ins and applets are software developed by those companies, which can form a complete ecosystem.
However, Su Wang also knows that when he really gets to that point, he will inevitably face attacks from other systems, and there will also be a lot of troubles. But no matter what, this must be done, but the journey may be very long.
That’s all.
"Mr. Su, if it doesn't make a profit, what's the point of the company continuing to lose money?"
"We don't do specific profit projects ourselves, but that doesn't mean we won't be profitable. We can cooperate with third-party companies and then adopt a commission model, just like Kaixin.com cooperated with those game companies at the beginning."
"You mean we use users and traffic to cooperate with those third-party companies to draw commissions?"
"That's almost it, but the premise is that users take the initiative to consume. We will not actively promote these to users. Everything depends on third-party companies to discover and attract users. This is the focus of what I will talk about next, that is
WeChat public platform.”
"As for the WeChat public platform, you can read the plan for detailed plans. This will be the focus of our next step. However, before launching the public platform, we need to launch a new function, which is the circle of friends function."
“Moments function?”
Many WeChat executives are still unfamiliar with these words, but a few of them had a look of thought on their faces.
"There is a photo sharing software abroad called ins. In one year, it has accumulated tens of millions of users. This software will become popular because it relies on powerful photo processing technology and sharing functions. We do not make photos.
Processing, we can do the sharing function."
"Users can share their favorite songs or news articles to friends' circles. As for the songs and news articles, they can be external links, just like QQ space."
"Similar to QQ space, what Mr. Su means is that we also create a QQ space?"
"No, we do not operate QQ space. The function of Moments is very simple, that is, each user can post pictures, share the photos they want to share and what they want to say, and friends can like and comment."
"That's the same setting as ins, likes and comments. The difference is that the photos on ins are visible to everyone, but the friends circle is only visible to friends."
"Yes, that's what it means. The technology department will develop it as soon as possible and strive to update it when the new version comes online next month. At the same time, the official account will also be developed and a third-party API interface function document will be written and open to third-party companies for cooperation.
.”
"Okay, I will arrange these and carry out three rounds of technical reserves according to the original plan."
Hearing Li Feng's answer, Su Wang nodded with satisfaction. Three rounds of technical reserves were Su Wang's request to the WeChat Technology Department. It meant that before the new version was released, the next two versions must be prepared in advance.
R&D reserves.
In fact, this is no longer a secret among some technology companies. Take chips as an example. The latest chips released by those chip companies are not their best generation products at all. They have at least stored more than two generations of better and more powerful chips.
Chips will not be released until the fourth generation is developed.
Although WeChat is not a high-tech company, Su Wang has the same requirements for WeChat's technology department. Only in this way can we maintain a leading position in the market. Once a competitor appears, we will immediately launch a new version to beat the competitor.
Left behind, communication was suppressed in this way.