If you carefully study Su Wang's fortune trajectory, you will find that many of his ideas are very advanced, and facts have proven that these ideas are correct, but on the way to realizing these ideas, his methods are very rough."
Ye Ming looked at Ye Bin and the other three, and then continued: "Let's not talk about Kaixin.com and Fanfou for now. Take the micropayments controlled by Su Wang, Meituan and WeChat. In terms of the promotion methods of these three companies,
It’s all just a matter of burning money to buy users.”
"There seems to be nothing wrong with spending money to buy users. This is what the Internet industry does now."
Ye Bin still didn't understand what his second uncle meant. Two years ago, the Internet industry still didn't understand how to spend money to buy users. But with the rise of Su Wang in the past two years, people in the Internet industry knew that it turned out that
Burning money to buy users is the most direct and effective way of promotion.
Now many Internet giants have begun to embark on this kind of promotion. Take Tencent as an example some time ago. In order to promote communication software, they also directly spent hundreds of millions.
"Burn money, acquire users, then increase the company's market value, use this to raise funds in the capital market, and then continue to burn money until it goes public. This plan is indeed correct, but the biggest problem with this plan is
It’s all about financing. Once the financing is unsuccessful and there is no subsequent funding, it means that all the previous investment has been wasted.”
"Su Wang's weakness is the same, and that is the capital chain. I asked someone to calculate it. Meituan has less than 2 billion usable funds, and WeChat, let alone WeChat, is not profitable yet.
It's all about giving money, and the same goes for micropayments. In order to compete with Alipay, micropayments do not charge handling fees for individual users, but for merchants, the handling fees collected are just enough to maintain their operating costs, and there is no benefit.
It can be said that as for Sutang Film and Television, it is currently facing the squeeze from several major Internet giants, and its own survival is difficult."
"The only company under Su Wang that brings him profits now is the Apple agent. The annual profit is about 300 million, but other companies under his are in urgent need of funds. These 300 million are just a drop in the bucket and cannot solve the problem at all.
question."
Hearing what his second uncle said, Ye Bin finally understood, and then asked doubtfully: "But second uncle, Su Wang will raise funds. Meituan has already raised three rounds of financing. Although WeChat has not raised funds yet, as long as it
If Su Wang is willing, there must be a lot of capital willing to invest."
"Those capitals will invest because it is profitable. Of course, another reason is that Xiao Bin, you can only represent yourself and not Nanguo Group, so these capital institutions will not give you face."
"Those capital institutions bullied people too much, especially Wang Kaige of Carlyle Investment Bank. He was behind several of Su Wang's financings."
When Wang Kaige was mentioned, Ye Bin was filled with anger. Wang Kaige, like Su Wang, did not take himself seriously at all. After he had spoken out, he still helped Su Wang to raise funds for Meituan.
The third financing, including the first financing of Shutang Film and Television, was led by the Carlyle Group.
"Hmph, soon Wang Kaige will no longer be the person in charge of the Huaxia District."
Ye Ming had a sneer on his face and said: "I am here to tell you that your grandfather already knows about your affairs and has spoken. Our Ye family must not lose face, so your father has already told Carlyle
I have contacted the chairman of the investment bank, who will transfer Wang Kaige to the headquarters. Although he has been promoted, he will no longer be responsible for the investment business in China."
Nanguo Group is very large and has business internationally. It has also dealt with Carlyle Investment Bank and even cooperated with the two parties. However, due to some reasons, it is not known to ordinary people.
"Without Wang Kaige, your father will personally announce the news to the outside world. There will no longer be investment institutions in the country that will invest money in Su Wang's companies. Without follow-up funds, Su Wang will be the ant in the hot pot.
The grasshopper won't be able to jump around for much longer."
"This is great. Su Wang will definitely not be arrogant for long."
Ye Bin's two confidants showed joy on their faces. Young Master Ye's prestige and face were not enough, but Young Master Ye's father had such ability. As the next successor of Nanguo Group, Young Master Ye's father's words represented the Nanguo Group.
The financial groups and families in the country must weigh their will.
"Actually, grandpa will speak this time because the entrepreneurs of this generation are a little too arrogant and don't take big families like us seriously. Su Wang is one, and the same is true for LeTV. So this time, we big families
The family decided to join forces to let these grassroots entrepreneurs know what the heritage of a big family means."
"Second uncle, you mean that the Shandong Ge family will also take action?"
There was a look of shock on Ye Bin's face. The Shandong Ge family was not weaker than their Ye family. And like himself, Ge Liang of the Ge family, as the fourth generation, fell in love with LeTV, but also failed.
"Well, the Ge family has already taken action ahead of us, and there will be results soon."
"The Ge family took action before us, but we can't be too slow. This is a shock. It is a shock for us big families to the emerging grassroots. We want them to know that we still have the final say in this territory."
There was a ruthless look in Ye Ming's eyes. The incident between Su Wang and Jia Yueting not only made his family and the Ge family lose face, it was also a provocation to their big families. If Su Wang and Jia Yueting were allowed to continue to develop at such a rapid pace, then
Will others follow suit and challenge the authority of the big family?
Therefore, this kind of thing must be eradicated, and we must give those grassroots entrepreneurs a warning to the monkeys!
"Let's see how long Su Wang can continue to be arrogant." Hearing his second uncle's words, a sinister look flashed across Ye Bin's face. With his grandfather and father taking action, Su Wang was doomed this time.
…
"Mr. Su, the quarterly payment from LeTV has not been paid yet. It is already one month in arrears."
After listening to Gao Tingting's report, Su Wang glanced at the documents. In the past two years, he had cooperated with LeTV in many aspects, including LeTV mobile phones and LeTV Super TV. Especially the latter, LeTV suddenly became famous.
Notability.
LeTV Super TV not only allows you to watch programs from LeTV.com, but also launches exclusive copyrighted programs from Sutang Film and Television. LeTV has promised to purchase the copyright of all programs of Sutang Film and Television at a price of 50 million per year.
As for the payment method, it is settled on a quarterly basis, and it is already April 2013, but LeTV has not yet paid the copyright fees for the first quarter.
Of course, this was originally a matter on Sutang Technology's side, but because the cooperation with LeTV was promoted by Su Wang, Wang Yifan reported this matter to Gao Tingting.
"You're going to be owed wages so soon?"
Su Wang was a little surprised. In his previous life, LeTV did have problems due to a broken capital chain, but that happened after 14 years. To be precise, it was delayed until 2016 before it exploded.
In this life, because of my cooperation with LeTV, I reminded Jia Yueting, so LeTV's pace is not as big as in the previous life, and the sales of LeTV mobile phones are also better than in the previous life. Normally, the difficulties that LeTV encountered in the previous life
It should not appear, or it may continue for a few years.
"I understand, I'll give Mr. Jia of LeTV a call."
When Gao Tingting walked out of the office, Su Wang dialed Jia Yueting's number, but the call was hung up before the call was connected. Su Wang frowned, did not continue calling, and began to deal with company affairs. After a few minutes, he left.
The cell phone on the table rang. It was Jia Yueting's call back.
"Brother Su, I'm sorry, I was in a meeting just now so I didn't answer your call."
As soon as the call was connected, Jia Yueting's apologetic voice came from the other side. Su Wang said that he could understand it. After a few pleasantries, he got to the point and asked, "Brother Jia, has the company encountered any problems?"
Normally, it would be very impolite to ask someone so bluntly if there is something wrong with the company, but the relationship between Su Wang and Jia Yueting is different. Both of them faced the oppression of their big families and chose to resist.
It can be regarded as a strategic alliance in a sense.
After hearing Su Wang's inquiry, Jia Yueting's phone was silent for a moment, and after a while he said, "Brother Su, the Ge family is attacking me."
"Ge family, didn't the Ge family attack you a long time ago?"
"That's different. At first, it was just Ge Liang, the fourth generation of the Ge family, who wanted to take over my company, but now the entire Ge family. The head of the Ge family has spoken out, and no domestic VCs will invest in me anymore.
But in fact, it’s not nothing. Brother, you often tell me to be careful about the break in the capital chain, so I took precautions. Even without financing, LeTV can still maintain operations with the current development of various projects, but the development speed will be a bit slower.
.”
Hearing Jia Yueting's words, Su Wang nodded. In his previous life, Jia Yueting took too big steps, which caused the company's debt ratio to be too high. In the end, the capital chain failed to keep up and he collapsed. With his own reminder, in this life
Although LeTV's steps are not small, at least they are not as big as in its previous life, and its development is pretty good.
"The damn Ge family has not only cut off my financing channels, but the most important thing is that many of my suppliers have been controlled by them. Now they ask me for payment in advance. The Ge family is trying to take away my company's cash."
Jia Yueting's voice was filled with anger, but Su Wang was silent when he heard this. Because LeTV has LeTV mobile phones and LeTV TVs, it has suppliers. After all, LeTV cannot manufacture TVs by itself, and relies on suppliers to assemble products.
.
Normally, suppliers will sign a payment contract with LeTV, but domestic companies have a characteristic that they like to procrastinate. Everyone wants to have more money on the company's books. The same goes for LeTV. Normally, the payment is settled in three months.
It will be delayed to five months. If the payment is made half a year, it is normal for it to be delayed to one year.
Major suppliers have long been accustomed to this feature. If the money is kept in the account for a few more months, the interest alone will be quite a lot. But who says that these suppliers do not have much say? After all, their products are not
What kind of high technology, if you leave it, others can find a home.
Jia Yueting's company also has this habit, but this time, these suppliers collectively quit and asked LeTV to pay according to the contract and settle all the outstanding payments. It's okay if it's just one or two, but all suppliers will
Asking for payment, the money is enough to clear out the cash in LeTV's account.
"Could it be that a few years later in the previous life, LeTV's crisis was due to the Ge family's actions?"
Su Wang began to think in his mind, and Jia Yueting, who was on the phone, continued: "Brother Su, I have to deal with this difficult matter now, so I won't tell you about it now, but you have to be careful. Since the Ge family has already dealt with
I've taken action, and I think the Ye family will be there soon."
Jia Yueting's words made Su Wang feel trembling. If the Ye family, like the Ge family, was targeting him with all their strength, then he really had to be careful. Although his business was not as big as LeTV, involving mobile phones and TVs, Meituan
The money burned with WeChat is also terrifying.
And just when Su Wang started to think, his cell phone rang. After looking at the number, Su Wang's pupils shrank, and his intuition told him that this call might bring bad news.