The relationship between Su Wang and Tang Jin is steadily improving, and on the other hand, Kaixin.com is also making progress, which can be said to be advancing by leaps and bounds.
Within a month, the number of registered users of Kaixin.com has exceeded 20 million, and the influence of the Kaixin Farm game has continued to expand. This phenomenon of people stealing food even triggered a report on the 7 o'clock news.
Although the news mainly promoted the growth of the number of domestic Internet users, the familiar scene of Happy Farm in the background made Happy Farm even more popular, and more and more netizens flocked to Kaixin.com.
"Damn it, why did the higher-ups report on Kaixin.com?"
Compared with the excitement of the employees of Kaixin.com, executives like Chen Yizhou on Xiaonei.com are downcast. Although the number of users of Xiaonei.com is also increasing, the growth rate is obviously not comparable to that of Kaixin.com. Behind the company
The investors are already somewhat dissatisfied.
The most important thing is that the lifespan of the Happy Farm game will definitely not be such a short few months. In other words, if there is no social casual game better than Happy Farm in the next year, they can only be
Rely on Kaixin.com to use farm games to continuously attract users.
"Let's brainstorm and share your ideas."
Chen Yizhou looked at his subordinates. They were all elites who graduated from prestigious schools. He believed that with everyone's IQ, they could definitely figure out a way to deal with Kaixin.com.
"Mr. Chen, actually I think we don't need to be so pessimistic. Although Kaixin.com is very popular now, most of them go for farm games, and the social attributes of these users on Kaixin.com are not strong. It is a social networking site.
If you lose the social attribute, it’s like putting the cart before the horse.”
A manager stood up, pushed up his glasses, and after seeing everyone looking at him, said slowly: "I have carefully studied Kaixin.com, and now Kaixin.com has clearly focused on Kaixin Farm.
On the game, even when you enter the homepage, there will be a horizontal screen display promoting the farm game, which is not what a social networking site should do."
When Chen Yizhou heard what his subordinate said, he also had a look of realization on his face. Yes, Xiaonei.com is a social networking site, and Kaixin.com is indeed gaining momentum at the moment, and the game Happy Farm is indeed a success ahead of its time.
But precisely because of its unprecedented success, Kaixin.com has put more emphasis on Kaixin Farm. The entire website will gradually lose its social attributes and become a gaming website.
"I think that instead of worrying about Kaixin.com, we should find ways to build the reputation of our campus network. The country is currently vigorously promoting the Internet. In the future, the price of computers will only get lower and lower, and the Internet will only become more and more convenient. We must seize the opportunity
Use this wave of dividends to attract people who have not yet come into contact with the Internet."
"What Li Jun said makes sense. The number of Internet users in our country is increasing by leaps and bounds. Therefore, before these people who have not yet accessed the Internet go online, we must build the reputation of our school network. In this way, once these people go online, they will be the first to social networking sites.
The first thing that comes to mind is our school network."
"Yes, we can advertise on TV media and major subway stations to completely promote our school network."
Listening to the suggestions from his subordinates, Chen Yizhou was also excited. The most important thing is that Xiaonei Network now has such strength, because the company received a financing of hundreds of millions of dollars just a month ago, which means that the funds in the salary account are currently
Abundant.
Hundreds of millions of dollars, more than three billion yuan, such a huge sum of money, currently few Internet companies can afford it. Although Kaixin.com has huge revenue with Kaixin Farm, it has a short time.
, according to their estimates, Kaixin.com’s available funds are only tens of millions.
"The publicity department will contact the major TV stations and media, and they will provide an advertising budget quotation at that time. In addition, outdoor advertising media companies in first- and second-tier cities can also contact us."
Chen Yizhou has already made a decision. This time the advertising will be overwhelming. He wants people in the first and second tier cities in China to see the ads on Xiaonei.com even if they don't know about it.
"In addition to publicity, there is another thing. I have been thinking recently. The school network can no longer target only the student group. This comprehensive publicity is mainly to attract new users, so I decided to expand the school network.
Change the name to Renren.”
Chen Yizhou looked at his subordinates and proposed an idea that had been brewing in his mind for a long time.
Renren, this name was not something he thought of on a whim. He started out as a community forum, and his earliest community website was called hinaren. Now he just changed the Chinese name to Renren.
"Renren.com, the word "renren" overlaps very well. It is catchy and easy to remember, and it also represents infinite people. Mr. Chen chose a good name."
"Yes, in this way we can change the user group positioning, and the original student users will not feel disgusted."
Naturally, the senior leaders of Xiaonei.com would not refute their boss on this, and the name Renren.com is indeed a good name.
…
"Xiaonei.com has been renamed Renren.com and has started to carry out overwhelming publicity in first- and second-tier cities across the country?"
After learning about the actions of Xiaonei.com from Chen Binghao, Su Wang was a little shocked. If he remembered correctly, the name of Xiaonei.com was changed to Renren in the second half of next year, and now it has been renamed a year in advance.
"It seems that the rapid development of Kaixin.com has stimulated Xiaonei.com. Perhaps the top management of Xiaonei.com in the previous life may have already had the idea of changing the name, but they just postponed it until next year."
After the shock, Su Wang began to think.
The name change of Xiaonei Network means that the development trajectory of Xiaonei Network will change, and it may even accelerate the development speed of Xiaonei Network. This is not a good thing for Kaixin.com.
After all, Xiaonei.com is currently larger than Kaixin.com and has more funds than Kaixin.com.
Take this promotion as an example. Su Wang originally agreed with Chen Binghao to use the proceeds from Kaixin Farm for publicity, but now Xiaonei.com has intervened. In terms of advertising, Kaixin.com cannot compete with Xiaonei.com.
Unless it raises money, Kaixin.com will not be able to burn through its competitors if it burns money.
Chen Binghao also expressed this idea to Su Wang on the phone. According to Chen Binghao, some venture capital institutions have already shown interest in Kaixin.com, and they have also given a market value of 2 billion.
For a company that has only been established for more than three months, it is already very good that capital can give this valuation. Of course, it is mainly because the performance of Kaixin Farm is so outstanding that these capitals believe in the development prospects of Kaixin.com.
With a valuation of 2 billion, as long as Su Wang and Chen Binghao each give 10% of their shares to the venture capital company, Kaixin.com can have an additional 400 million in funds on its account.
To be honest, Su Wang was a little excited when he heard Chen Binghao's words, because according to the contract given by the venture capital company, as the founders, he and Chen Binghao could each take away 10 million first.
Of course, what Su Wang is interested in is not the ten million, but he clearly knows that Kaixin.com must raise funds at this time, because the next battle with Xiaonei.com will be a battle of real money.
Therefore, Su Wang decided to go to the capital to meet the venture capital people.