January 26th, the twenty-seventh day of the New Year.
Tang An was alone and had no preparations for the Chinese New Year. He slept until about three o'clock in the morning and didn't get up until three o'clock in the morning.
After finalizing the announcement, Tang An was completely free.
As for the movie's promotion, it won't start until June, focusing on one month before the movie's release.
After negotiation on the distribution issue of "Super Body", Han Sanping and Bernard finally agreed to release it on Thursday, July 13th.
At that time, there was only one "Superman Returns" released two days before him, and it was enough for the two films to share most of the film schedule.
All major theater chains have promised to schedule nearly 50% of the films on the first day. If the attendance of "Superman Returns" is not good in the first two days, they will consider increasing the number of evening prime time shows in big cities.
Even though "Superman Returns" is a Hollywood blockbuster, in fact, Hollywood movies these days are really not as good as domestic blockbusters.
Generally speaking, it’s good if it can earn 50 to 60 million yuan. There hasn’t been a movie like “King Kong” that has exceeded 100 million yuan in several years, and it still takes the spotlight due to the poor reputation of the Lunar New Year movie and “The Promise.”
Tang An's last film "Terror Cruise" received 80 million. Although this time it was changed to an action science fiction film, it did not hinder their trust in the winner.
Han Sanping also did not forcefully reduce the film schedule of "Super Body" just because imported blockbusters can get more shares.
For Han Sanping, he is sitting in this position not just for China Film to make a lot of money, but for the development of the entire industry.
China Film's money is not his.
Of course, their 35% investment is also an important factor.
As for the publicity issue, Tang An and Xu Manyun went to China Film Studio for seven or eight days and held several days of meetings with the other party's publicity, public relations, marketing, marketing and other departments. The meeting materials alone could be used to publish a book.
He is a professional in this area, so even if Tang An had any good ideas, he would not be able to implement them accurately.
He just sets a general direction, and only the people below do other things.
For example, "The Haunting of Hell" and "The Blair Witch Project" are both examples of films that achieved box office success through publicity.
The publicity methods of both are similar, viral marketing and word-of-mouth marketing. Anyone who frequents the Internet will know this.
Then what?
How to make a "virus"?
Shoot a video, write a story and post it online?
How to send it, what time period to send it to, which website?
How do you create hype after publishing it? What if no one cares about it and it is overshadowed by other hot news?
How does the virus spread?
The group of people and direction of transmission?
How to deliver the right information to the right person at the right time?
"Viral" information is not viral information at the beginning. To turn an ordinary information into viral information, the first step is to find a qualified group of people to spread it.
...
The idea is good, but its implementation is extremely cumbersome and requires a certain amount of luck.
Tang An has left all these things to China Film. As the leader of the domestic entertainment industry, there is no problem with this matter.
He only needs to supervise the publicity process and the costs involved!
The above sentence will break your legs if you run away.
Be the one who speaks instead of doing everything yourself.
...
I slowly got up, glanced at the time, brushed my teeth and washed my face.
There was half a piece of leftover roast duck in the refrigerator, which was chopped up and cooked into porridge.
Just finish breakfast with these pickles and dried radishes.
After tidying up, I put on a long brown windbreaker, gathered around Weibo, put on a knitted baseball cap, and a mask, and went out wrapped tightly.
It’s so damn cold!
Putting his hands in his coat pockets, he walked quickly outside the community.
As soon as he arrived at the door, he saw Yang Mi, who was dressed the same as him and was either white or pink, waiting there.
"Why do you get up so early!"
"You got up too late!" Yang Mi showed his big eyes and said with a smile.
"Winter is normal, animals still hibernate!" Tang An shrugged.
"Let's go, today is yours, where do you want to go?"
Yang Mi smiled and walked around to Tang An's left, holding his arm with both hands, "Let's go eat first, brother An, you haven't eaten either!"
"No, I just got up too!" Tang An smiled bitterly and shook his head.
"What do you want to eat?"
"Whatever, you can eat whatever you want!"
So in the cold weather of the Tang Dynasty, Yang Mi was taken to eat "whatever he wanted".
Pick small alleys, eat while walking, and eat at every stall.
I walked down here for more than two hours.
I'm full and it's almost noon.
Walking out of the last alley, looking at Yang Mi patting his belly, Tang An smiled and said, "It's half past eleven, what should we do now, should we have lunch?"
"Don't eat, I'm full!" Yang Mi shook his head quickly.
"There are so many fried and fried things, I'm going to gain weight again!"
"It's okay, you won't gain weight. After walking for such a long time, you have to exercise a lot!" Tang An looked at the sweat beads on her forehead and comforted her.
"Find a place to sit down, you must be tired from walking!"
"Emmmm" Yang Mi looked around, pointed diagonally across the road and said, "Brother An, let's go see a movie. Watch "King Kong". I've seen it once. It's very touching!"
"Okay, then let's go watch this romance movie!"
I just left and went to the cinema opposite and bought the two tickets in the middle.
It's New Year's Eve in two days, and there are very few people in the cinema.
In a theater with more than a hundred people, there are only four or five people. They can sit wherever they want, or lie down and watch.
"Want to eat?"
Tang An was holding a medium bucket of popcorn, twisted two of them and handed them to her mouth.
"Don't eat it, this is fried too!"
As Yang Mi spoke, he opened his mouth and took half of Tang An's fingers into his mouth.
Seeing her licking her mouth after eating, Tang An couldn't help but move closer.
"Well..."
Licking along her mouth, biting her lower lip gently, she found the soft strip...
"Huh...huh..."
The air is a bit thin in winter, and the cinema door is closed, so I can't breathe within three minutes.
Looking at Yang Mi's rising and falling chest, Tang An felt more and more stalwart as he would be a few years later, and stretched out his sinful hand to her.
"Brother An, don't move, the movie has started!" Yang Mi leaned into Tang An's arms and held the big hand in place.
Tang An smiled, spread his fingers and felt the ******, "Okay, I won't move, let's watch a movie!"
The movie will start soon. Tang An has watched this movie more than once. It is indeed a love movie.
In fact, it is no accident that this movie has a box office of 100 million. It has big scenes and special effects, the plot is above average, and it also contains love.
The love of King Kong and the love of beasts are always more contagious than the love of ordinary people.
The big King Kong is like a boy in love for the first time at heart, who never knows how to get along with girls.
Although King Kong gave everything he had, he only received the affection of a girl's friend.
Before King Kong fell asleep under anesthesia, he reached out to her longingly, but she just cried and closed her eyes.
Yang Mi said sadly, "Brother An, King Kong is so pitiful!"
Tang An comforted, "Don't think about King Kong's ending. Look at the process. King Kong is happy throughout the whole process. He has been pursuing his love..."
Yang Mi suddenly hugged Tang An's neck and kissed him actively.
After a long time, their lips parted, and their foreheads were pressed against each other, with crystalline threads hanging from the corners of their mouths.
"Mi Mi..." Suddenly Tang An saw King Kong knocking down a plane on the big screen. With a thought in his mind, he came close to her ear and whispered something.
Yang Mi's entire face turned red with embarrassment. He was stunned for a while and then glared at Tang An angrily.
...
This situation is not known to outsiders. If you change your left hand to your right hand, you will tighten one after another.