Time flies by, and Valentine's Day, April Fool's Day, and Labor Day have passed in a blink of an eye.
In the blink of an eye, Children's Day has passed.
In mid-June, one month before the movie was released, "Super Body" officially began to promote on a large scale across the country.
10 million in cash is enough to do a lot of things in this era.
There are many common pre-publicity methods for movies. Under the general trend of Internet thinking, online promotion has become more and more important.
For example, you can buy hot topics on Weibo, where actors post photos of themselves during filming, or the director’s journey, some shocking episodes, highlights, etc.
Of course, there is no Weibo these days.
Blogs are also okay. Since last year, major portal websites have begun to join the blog camp, and their development is pretty good.
There are also post bars, forums and other places, all of which have the same purpose.
Cooperation with e-commerce was also a common method in the future. For example, as soon as you open the Goudong or Dibao APP, the movie poster will appear on the page, and you can see the detailed information of the movie with one click.
Major online ticketing platforms are conducting some 9.9 ticket grabbing activities.
...There is no online ticket purchasing platform in this era.
But Goudong and Dibao already exist. Although Goudong’s average daily orders in the first half of this year were only 500, Dibao’s daily online visitors were only 9 million.
Mosquitoes, no matter how small they are, are still meat. Tang An directly obtained a banner advertising space on the top of the home page of two major websites at a price of 1,000 a day and 1,500 a day. The total for a month is only 75,000, which is not a good deal.
There is not much online promotion these days, and there are just a few ways to do it.
Offline is the highlight.
Television is the most popular way for people to receive information. All major TV stations across the country have purchased some advertisements at different time periods.
Posters and trailers near major theaters, shopping malls, residential areas, and universities...
Every conceivable method was used.
Even the advertisements for "Super Girl" were taken down, and the live broadcast of the auditions in each competition area lasted less than 10 seconds, but cost a lot of money.
There is no trickery in this day and age, just make sure the coverage is wide enough and throw money at it as hard as you can!
The only difference is the gimmick about Superman VS Supergirl and the tone of the film about the development of the human brain.
Originally, Tang An wanted to organize a few screenings and invite some film critics and reporters to start building momentum about a week before the movie was released.
But considering that piracy is so powerful these days, it’s better to be careful.
At the end of June, Tang An officially joined the crew. After traveling to several big cities, he returned to the capital to participate in the program "A Date with Lu Yu".
"A Date with Lu Yu" is a program of Phoenix TV, which was produced and sold to mainland TV stations for broadcast.
It is basically a must-see program for celebrity artists and crews, and its ratings in the mainland are not low.
The recording location was right next to the Shijingshan Shooting Range on the Third Ring Road of Beijing, and there was a tattered Asia Television sign.
However, despite the ruins on the outside and the gold and jade inside, the interior decoration is still very good.
“I don’t know when Phoenix TV will be able to move out of this small dilapidated building!”
Looking at the shabby door, Tang An sighed.
Li Binbin on the side looked around. She had been to this place several times and it was indeed too run-down.
"Phoenix Satellite TV should not be short of this little money. Now the broadcast rights of the program have been sold to major TV stations. It is estimated that it will be able to change to a better environment within the next two years!"
"It doesn't matter where the program is recorded. I think this suburb is pretty nice and quiet!" Cheng Daoming nodded.
"I've only been here once, last time with Director Feng, but the interior is very luxurious. The studio is about 1,000 square meters, and it won't be a problem to seat about 300 people!" Zhang Hanyu said with some emotion.
Changing venue within two years?
Tang An was confused. Until he was reborn, this place was still here and had never been moved.
"If I say, I won't move in 10 years, do you believe it or not?" Tang An turned to them and smiled.
"Director Tang is kidding, this house will collapse in 10 years!" Li Binbin joked.
Although the others didn't say anything, they obviously didn't believe it either.
As soon as Chinese people have money, they buy real estate. How can such a big TV station not even have the money to rent a venue?
"Okay, don't let others hear it, go in!"
Tang An waved his hand and took the lead in.
The girl at the front desk led them backstage to touch up their makeup and so on.
Don’t think that makeup is only worn when filming, and it’s not just women who wear makeup.
In order to have a better photogenic effect, actors still have to tidy up a little, get a hairstyle and so on.
But Tang An didn't ask the makeup artist to do it for you, he just washed his face.
Rely on talent to make a living, no need to show off your face!
And he’s so handsome, why do he need to dress up!
After it was done, the program director and Lu Yu also came.
"Uncle Ming, Binbin, hello everyone!"
She greeted everyone one by one and smiled at Tang An.
"Director Tang, this is your first time participating in a show!"
"Yes, after filming the third movie, I finally have the opportunity to come here!" Tang An said with a smile.
"I originally wanted to invite you last year, but you happened to be promoting in Guangzhou at that time, and there was a time conflict!" Lu Yu smiled apologetically.
After a few polite words, the two parties discussed the general topic scope of the interview.
In most programs, the topics and answers are prepared in advance by both parties, and they are basically memorizing the lines.
However, "A Date with Lu Yu" doesn't do this. It just has a general direction so that it won't be a quiet scene when the time comes.
Moreover, Lu Yu also likes to make guests look bad, often asking some intimate matters involving emotions, and it is easy to make a fool of herself without preparation.
...
I came to the recording site and sat down on the sofa, and the big screen behind me started playing two trailers for the movie.
After a brief introduction to Tang An and several actors, the show officially started.
"I believe in the power of stories, I believe in the value of warmth, and I am willing to listen to different lives!"
Unlike many variety shows, "A Date with Lu Yu" does not have a routine opening, but directly introduces today's theme characters in a casual chat.
"Director Tang, I remember you said that the director is only responsible for telling the story to the audience. The first two movies have very exciting plots, so what kind of experience will this "Super Body" bring to the audience?
"
Lu Yu said with a smile, sitting naturally on the sofa with his legs crossed and his right arm still resting on the backrest.
This is also a feature of the show, just like chatting between friends.
Tang An leaned back slightly and found a comfortable position to lean on the sofa.
"As I said before, this is the story of a superwoman, but she will not rob the rich, give to the poor, or support justice!"
"In the movie, Lucy's power is greater than Superman and Batman combined, but the question I want to raise is not how a superwoman should defeat the bad guys. But when you have power, how should you use it?
it."
"How can we do our best to bring better help to the world!"
"That's really thought-provoking!" Lu Yu nodded thoughtfully.
"However, this is just my personal thought!"
Tang An turned around and said again.
"Everyone has a different understanding of movies. In fact, I am not willing to impose my own ideas on the audience. This will affect their judgment when watching the movie and will have subjective factors!"
"I have always believed that the audience should get their own understanding from a nearly two-hour movie, whether it is superficial simplicity or the connotation hidden under the plot, they should have their own ideas!"
PS: Sorry, I still overestimated myself. I stayed up until 2 o'clock the night before yesterday. Not only did I fail to write the fifth chapter, but it also caused my head to be dizzy all day yesterday. When I was typing on my mobile phone at work, I looked so small.
I'm dazzled by the screen, and I only wrote 3 chapters yesterday...
However, the minimum guarantee of 3 chapters is still guaranteed, so don’t worry about this!