Chapter 137 The summer vacation depends on 'Super Body'
Wangfujing East Chang'an Plaza, Beijing New Century Cinema.
The Hollywood superhero movie "Superman Returns" will hold its mainland premiere press conference here.
It is strange to say that next door in South Korea and Japan, it was released simultaneously with North America as early as June 30, but the mainland, one of the largest box office in Asia, postponed its release for half a month.
This superhero movie with an investment of nearly 300 million has been released in North America for 10 days. It took in 55 million U.S. dollars in 3 days on the first weekend. The reputation was average. It took 7 full days in the second week to take in 52 million U.S. dollars.
It was released for 10 days, with a box office of 107 million, and judging from the box office trend, it is unlikely to exceed 200 million in the future.
If the overseas market does not explode, it is impossible to make back the money at the box office, and profits can only be slowly achieved through subsequent peripherals and video tapes.
Of course, the most serious thing is not the box office. For Warner, it will be unable to start this project again in the short term.
"The focus of the promotion is on the poor box office performance of "Superman Returns" in North America and its old routines!"
On the way to the theater, Tang An and Xu Manyun discussed negative marketing for "Superman Returns".
"How do you know that "Superman Returns" is still the same thing?" Xu Manyun asked curiously.
"Some time ago, Han Sanping invited theaters, reporters, and film critics to preview it, and I went along with it!" Tang An said casually.
"The plot is still the same. Bald Lu uses kryptonite to torture Superman, and then Superman comes back to life and catches the bald man or beats him away. Just grasp this point, don't explain too much, the fewer words, the better!"
"Then I emphasize that "Superman Returns" is completely similar to the comics and other versions of Superman. The audience has watched this series more or less before, and they also watched cartoons when they were young!"
"For a movie that has been watched many times, not many people will be willing to buy tickets except die-hard fans!"
"Be careful with these negative marketing, don't let people see that we are behind it, otherwise Han Sanping's face will not look good!" Tang An warned.
"Okay, I understand, I will pay attention!"
Xu Manyun wrote them down one by one.
"In the first two days, we focused on the cliched plot and few big scenes to promote it. When "Super Body" is released, we will highlight the gimmick of American Superman VS Chinese Superwoman!"
This can be regarded as moral kidnapping, but at least Tang An did not deceive the audience. Superman was indeed not filmed well!
When we walked into the cinema, there were quite a few fans and reporters, and there were even fans wearing Superman costumes coming in and out.
The fans accumulated over decades cannot be booed.
None of the main creators of the movie came, it was completely a one-sided self-pleasure.
However, due to China Film's films and the reputation of Hollywood blockbusters, a lot of stars from the industry came here.
I said hello to everyone I knew and didn’t know along the way. When I walked into the interview area, a reporter immediately approached me.
""Superman Returns" is a very good movie. Except for the relatively few action scenes, it just keeps lifting things one after another. First, it lifts planes, cars, boats, islands, and of course, women!"
After casually asking Tang An what he thought of "Superman Returns", the reporter turned the topic to "Superman".
""Superman" will be released on the 14th. Will Director Tang compete with "Superman Returns"?"
"The release date was jointly discussed with the distributor. We did a detailed market survey before setting this time!" Tang An said with a smile.
"Judging from the few trailers released, "Super Body" is more of an action movie, a gangster movie, a police movie..."
"The heroine travels through time and space, has gone through five thousand years, and even returned to the Cretaceous Period, the era of ape-man walking upright for the first time 3.8 million years ago. If this is not science fiction, then what is science fiction?"
.......
After briefly answering a few questions, Tang An walked into the screening room.
The premiere ceremony was not attended by the film's main creators, so it seemed a lot shabby.
We hired two bodybuilding coaches to put on Superman's "red pants" costumes and demonstrate Superman's various signature moves throughout the scene.
Wang Jianyuan talked a lot on the stage, basically how famous "Superman" is, why they want to introduce this movie, and what they hope.
After a dozen more audience members were selected to come on stage to interact, the movie officially started playing.
Just like the original plot, poison is released at the beginning.
Superman, who mysteriously disappeared because he returned to space to visit his family, returned to Earth five years later and found that his former lover, the female reporter Louise, already had a boyfriend and a child.
Superman is in so much pain that he still has to fight tooth and nail to defend the city and his bald head.
It's a proper poison, and it was green at the beginning, which is no one else.
However, the director made a twist and the little boy turned out to be Superman's son.
Because as soon as Superman left, the female reporter went to bed with the man, it was really non-stop.
Let's talk about the actor who was the editor of the newspaper. He was cuckolded by Wolverine in "X-Men", and now he is cuckolded by Superman.
But the most speechless thing is that the bald brother was actually beaten to death by a little boy with a piano. He is indeed the son of Superman, and he must have super powers.
A boring movie, a substandard popcorn movie. It doesn't even have the most basic big-scene special effects of a Hollywood blockbuster, and only caters to the comic book party.
Tang An almost spent the two hours while watching a movie and chatting with the people next to him.
No matter if he knows him or not, we got to know each other as we chatted with him!
...
Although the reputation of "Superman Returns" is not good, because the World Cup has just ended and it is the first blockbuster of the summer, coupled with the influence of the "Superman" series, it still received 7 million at the box office on the first day.
However, in the next two days, due to factors such as word-of-mouth, working days, and negative marketing from Tang An, the total box office was only 11 million.
On the evening of Wednesday, July 13th, "Super Body" also held its premiere in Beijing.
As a director with a box office of 8,000, Tang An is no longer satisfied with holding premieres in ordinary cinemas.
The premiere of "Super Body" will be held at the Beijing Grand Theater, next door to the world-famous 2008 Olympic planning area.
Looking around the 1,000-seat raised-seat projection hall and the luxurious stage facilities, Tang Anchang thanked Han Sanping next to him.
"Director Han, thank you for your help for this premiere, otherwise I wouldn't be able to get the venue!"
"Director Tang, you are very polite. This large screening room is seldom used. It is usually used for receptions at the Asian Games, World Women's Conference, and Southern Games!"
Han Sanping waved his hands and smiled.
If Tang An had only made two films now, and their appeal was not as good as those of well-known directors, it wouldn't be a bad idea to have it premiere in the Workers' Stadium.
"Director Tang, the box office of "Superman Returns" continues to decline. Today's attendance rate is even lower than yesterday. It is estimated that the box office will be 3 million at most. This is the first shot of the summer season and it is a failure. The next one will depend on your movie!
"
Han Sanping sighed. The box office of "Superman Returns" was not as good as expected, and the future of "Mission: Impossible 3" is unclear.
"Dragon and Tiger Gate" is probably not expected, and "Crazy Stone" vaguely has the momentum of the previous year's "Shark Tank", but in the face of these blockbusters, it is still unclear how much box office it can get.
Throughout the summer, it seems that "Super Body" is all that can be counted on.
"Don't worry, Director Han, my expectation for "Super Body" is more than 100 million. If I don't get this box office, I will be embarrassed to deal with you and Director Wang!"
"And bundling "Superman Returns" and "Superman" for promotion may also increase the popularity of "Superman Returns" and boost the box office!" Tang An said sincerely.
Superman is now a must-win, so dragging him along to set off "Superman" can be considered as squeezing out the final use value.
"I hope so!" Han Sanping smiled, but he didn't have any hope.
PS: It’s still the third update today, go to bed early and slow down your mind, we will continue the fourth update tomorrow!