Chapter 202 The significance of the 200 million box office!
Monday, August 6th.
Yesterday, just one step away from breaking the 200 million mark, Tang An took the crew back to the capital.
It was released for 18 days, three full weekends passed
67 million in 4 days in the first week,
83 million in 7 days in the second week!
57 million in seven days in the third week!
This trend is already considered unbelievable. The decline every Monday is controlled within 50%. As of yesterday, it still achieved a box office of 9 million in the third weekend.
In the past week, which was the fourth week of the release of "Transformers", it still managed to get 18 million at the box office in seven days. Compared with the 40 million in the fourth week, the decline is still normal.
The total box office of "Transformers" in its 26 days of release has reached 224 million.
The gap between the two has narrowed to 16 million today, and it is just around the corner to overtake "Transformers" and win the summer box office championship!
Now that August is almost a week away, and more than half of the summer season has passed, among other movies released in July, "A Better Day" only grossed a total of 19 million at the box office after 18 days of release.
Another comedy film "Bean's Golden Week" took in 11 million box office in 17 days after its release.
The media also mentioned it in passing when mentioning "The Wind" and "Transformers".
In fact, "A Better Day" is a relatively good action movie, with an investment of up to 80 million.
However, neither the director Chen Musheng nor the starring actors Xie Tingfeng, Wu Jing and others have much box office appeal.
Chen Musheng's best-grossing film is "Police Story", but that was Cheng Long's film, so the audience doesn't care who the director is.
However, Xie Tingfeng was quickly brought back to his original form after becoming a hit in 2005. The Lunar New Year movie "The Great Sage" which took in 50 million at the box office was also attributed to the fame brought by "The Promise".
A few days ago, on August 31, "The Secret That Cannot Be Tellable" directed and starred by Jay Chou was officially released.
The first day's score of 5.5 million just pushed "Transformers" from the second place position in ten thousand years.
When this data came out that day, everyone was stunned. It was so awesome that it could get more than 5 million at the box office on the first day under the attack of two blockbusters!
Although he previously starred in "Initial D", which grossed 60 million at the box office, and also participated in "The Golden Jacket," which is the box office champion in Chinese film history.
However, "Initial D" was released in mid-June, perfectly avoiding the summer blockbusters. This time, the data was obtained under the attack of two blockbusters.
Just when the media started to hype it up, "The Secret That Cannot Be Telln" made a joke to everyone.
In the next five days, the movie only received a total box office of 10.5 million, and the box office in the six days of the first weekend was 16 million!
It has experienced such an "unbelievable" decline just after it was released, which is shocking.
Facts have proved that relying on fans alone is not enough. "Initial D" still has passionate racing, which is suitable for the age group of its fans.
But now that this is a romance movie, it’s strange that anyone can watch it!
On the other hand, "The Fuse", which was released on Friday the 3rd, did pretty well at the box office, with a box office of 11 million in the first three days, second only to "The Wind"!
At this point in the summer season, the situation has become very clear. The potential of "Transformers" has almost been exhausted. As long as "The Wind" doesn't take a big dive next week, it will definitely take over.
The other two movies are just for fun, they can make as much money as they can, and they don’t expect to break out!
As the third movie with a box office of over 200 million, the domestic media reported it extensively and devoted the most space to it.
""The Wind" tied with "Transformers", the summer championship is about to change hands!"
""The Wind" came from behind, and its box office exceeded the 200 million mark within 18 days of its release. It is only one step away from "Transformers" which set the annual box office record!"
""The Wind" has surpassed "Transformers" for three consecutive weeks to win the weekly box office championship, and has won the longest consecutive single-day box office championship of 18 times in the summer!"
"Tang An is about to dominate the summer season again and dominate the summer box office for three consecutive years!"
...
Tang An closed the computer, and the string in his head that had been tense for a month could finally relax!
call!
Let's breathe a long sigh of relief, now it's time to reap the fruits of victory and rest for two months after the movie is finished.
Taking a big sip of the millet and red date porridge in the bowl, Tang An wiped his mouth. He remembered that he had added several more publicity fees during this period, so he divided them, "By the way, how much did the publicity fees cost in total?"
Xu Manyun immediately said, "In addition to the original 10 million and the additional 4 million later, another 3 million were added one after another, for a total of 17 million!"
"That means the total cost has reached 63 million, which is a bit higher than the estimated 60 million!"
Tang An sighed. It is difficult to predict the cost of a film. The initial cost estimate was 50 million, but the shooting time took more than half a month longer than expected. In addition, the film was damaged too much, and the production cost was much higher.
6 million.
In order to cope with "Transformers", an additional 7 million was spent on promotional expenses, and an ordinary director had to be replaced. The repeated additional costs had long made the producers impatient.
This 17 million promotional fee is scary enough, equivalent to about 20 two-bedroom apartments in the Third Ring Road of Beijing.
However, the money spent is well worth it. Without the extra 7 million in promotional expenses, there is no telling whether it would have been able to succeed in "Transformers".
I can’t bear to let the child trap the wolf!
The overseas copyright of "The Wind" certainly cannot be sold for much money. So far, no overseas film studio has approached it. It is estimated that the final package price will be around one million US dollars.
There are so many countries in the world, and on average, each country has tens of thousands of dollars.
This also depends on Tang An's previous three films making some money globally, otherwise it would be difficult to sell them for US$100,000.
Based on this calculation, "The Wind" made less than half as much money as "Terror Cruise" and "Super Body".
It seems like I have been busy for so long in vain, but it is not.
First of all, a 200 million-rated movie will play a big role in increasing Tang An's reputation.
Winning the annual box office championship has a different meaning.
Moreover, Huayi's gains are also huge. A 200 million-rated movie is enough to improve their treatment in several major theater chains, and it will be relatively easy to arrange movies in the future.
This does not include the increase in the value of those actors. As they become more famous, their remuneration also increases, and there will be subsequent income from endorsements, advertising and the like.
Don’t forget, Huayi’s income from artist management now accounts for nearly 25% of the company’s annual profits.
Just like more than 10 years later, as actors' salaries are getting higher and higher, production and promotion costs are too high. Even if a movie sells more than 10 or 2 billion, it will only make 20 to 300 million.
However, big-name directors and celebrities asked to bring money to join the group. Two to three hundred million was divided into cents, but there was not much left.
The biggest investors in "囧囧" Hong Kong囧 are Xu Zheng and Zhao Wei. Guangxian's investment ratio is relatively small, so he only earns a distribution fee.
It is not uncommon for a blockbuster movie to increase a company's stock price by billions.
Of course, a company cannot rely on just one movie a year. Guangxian released "Mermaid" in 2016. In fact, the profits and growth in 2016 were not as high as in 15.
.....
Damn it, I looked back at the previous chapter and saw that the poem was blocked again. It didn’t show up when I sent it out, so I added it again, but within two or three hours it disappeared again. It’s happened to me before, too. It's scary, so scary...