Chapter two hundred and sixty-eight selling personal feelings
"The box office of "Now You See Me", which was released last Thursday, reached 93 million in the four days of its first weekend, which is only one step away from breaking 100 million!"
""Now You See Me" grossed 93 million in its first week, beating "Red Cliff" which grossed 83 million in seven days to become the mainland's weekly box office champion!"
""Now You See Me" made over 100 million in its first weekend and became popular all over the country. Tang An once again created a new genre!"
""Now You See Me" swept the summer season, with a single-week box office exceeding the sum of all movies in the same period!"
"The magic crime-themed blockbuster "Now You See Me," produced and distributed by Huayi Brothers, has made great progress since its release last weekend. It topped the mainland weekend box office list with 93 million in 4 days, setting Tang An's personal best opening performance!"
93 million in 4 days. If it were not for "Red Cliff", it would be almost stable to break 100 million in 4 days.
Although it did not exceed the first-day box office of "Red Cliff", thanks to Huayi's large investment in promotion fees, there were much more reports about "Now You See Me" than "Red Cliff", although the other party also received 83 million.
On July 21, "Now You See Me" once again won 13 million box office on the first working day with a 46% drop, while the box office of "Red Cliff" has dropped to 6 million.
However, the trend of "Red Cliff" is still stable, and the decline is also stable at around 50%.
It exceeded 100 million in five days after its release, which is much faster than "The Wind".
In the next three days, "Now You See Me" took in 38 million at the box office.
"Red Cliff" earned 19 million in three days, and there was not much difference in the daily box office.
"Now You See Me" was released for 7 days, with a total box office of 144 million.
"Red Cliff" has been in theaters for 14 days, and the total box office has exceeded the 200 million mark, reaching 208 million!
This is also the second movie after "Yangtze River No. 7" in 2008 to exceed the box office of 200 million.
At the same time, it also surpassed the 203 million of "Yangtze River No. 7" and became this year's annual box office champion.
However, the gap with "Now You See Me" is only 60 million. If the current trend continues, it is very likely to catch up.
Seeing that the box office is approaching step by step, Wu Bo is getting more and more anxious, but now he has done everything he can, and even spending money to hack "Now You See Me" has no effect.
"Tell me, what else can you do now?" Wu Bo glanced at everyone with a sullen face.
No one dared to speak, and the previous proposal to find a topic about magic in the movie turned into building momentum for the other party.
Seeing that none of them spoke, Wu Bo slammed the table again angrily, "Why, are you about to be overtaken by others now, and you can't come up with anything?"
After two minutes of silence, the director of the distribution department spoke, "Director Wu, we don't have time to take care of "Now You See Me" now. It has just exceeded 200 million in almost 20 days after its release. If this trend continues, it will break the 300 million mark."
It’s difficult.”
As soon as these words were spoken, everyone woke up instantly.
During this period of time, I have been thinking about how to contain the other party's films, but I have forgotten this point.
Wu Bo hurriedly took out the data and looked at it. Yesterday's Thursday box office was only over 6 million. Counting this weekend, it was just over 230 million, and there was still a gap of nearly 70 million!
Every time the box office exceeds 100 million, it is a watershed. When it reaches less than 300 million, it is a huge difference. They have another movie to be released next year.
It has reached 300 million, which will definitely be beneficial to the promotion of next year’s movie.
After thinking about it, I decided not to worry about "Now You See Me" for now.
"In this case, aren't we going to hold a 200 million celebration party tomorrow? Make it louder and spend the money that should be spent. Don't keep it and end up not being able to spend it!"
The following three-day weekend, perhaps because the celebration conference of "Red Cliff" had some effect, the box office received a total of 31 million in three days, exceeding the 10 million mark in all three days.
The total box office reached 239 million.
Stimulated by the rebound in the box office, Chengtian once again stepped up publicity efforts, hoping to boost the box office in one go.
In Huayi, at Monday's regular meeting, Wang Zhongjun didn't take it seriously at all.
"It seems that "Red Cliff" is coming back. Our box office is still 4 million short of 200 million. We will try our best next week!"
"Tomorrow's celebration press conference will be grander, and all the influential media in the industry will be invited to come!"
After the meeting, Wang Zhongjun stopped Tang An.
"Mr. Tang, 200 million in 12 days, you gave me a big surprise."
Since the movie was released, the smile on Wang Zhongjun's face has become brighter day by day, almost turning into a blooming chrysanthemum.
"You're welcome, Mr. Wang. Our publicity has been in place. We have spent about 50 million so far." Tang An waved his hand and said with a smile.
"Almost, I spent a little more than half of it, and I still have 45 million left, which is enough to cover the remaining time."
"In this case, I will definitely maintain the current momentum for another week, and then I can slowly save some money." Tang An suggested.
Wang Zhongjun didn't know why, "What does Mr. Tang mean?"
"As long as this decline is maintained next week, it will not be a problem to get more than 50 million. It is certain that it will eventually exceed 300 million, and it is inevitable to overtake "Red Cliff". There is no need to exchange money for box office." Tang An explained briefly.
one time.
Wang Zhongjun now understood what he meant. As long as the box office exceeded 300 million and surpassed "Red Cliff", the mission would be successfully completed.
It is impossible to exceed 350 million. It doesn’t make much difference whether it is 310 million or 340 million.
After all, the box office share is just over 30%. For every 10 million in promotional expenses, 30 million in box office is needed to repay the cost. It’s not worth it. How much is left over?
Wang Zhongjun nodded and laughed, "Well, just listen to Mr. Tang. It's rare that Mr. Tang understands justice and doesn't care about his personal box office data!"
The goal has been achieved, and the next step is of course to obtain the maximum profit as possible. It is not wise to waste money just for the box office of 20 to 30 million.
And by this time, the subsequent box office will depend on word of mouth, and the previous publicity is enough for everyone to know.
"Moreover, Director Wang and Director Han also have a target of 300 million for "Red Cliff". We slow down the promotion efforts and give them a chance to breathe." Tang An added.
"Mr. Tang said it would be better to sell it to Director Han?" Wang Zhongjun was thinking.
"Producing two 300 million-level movies at the same time is a good thing for Director Han and does no harm to us. And there is no telling whether "Red Cliff" can break 300 million."
With the current trend of "Red Cliff", it will be very difficult to reach 300 million box office. They have already relaxed a step in publicity. You can't blame them if it fails to reach Han Sanping.
"Director Han will be invited to the celebration tomorrow. He should have hints. Then Director Wang will agree. In this way, we will get a favor from Director Han." Tang An added.
He knew how much Han Sanping was interested in "Red Cliff". If he ruined Han Sanping's affairs, he might give him some shoes to wear.
If "Now You See Me" becomes the first Chinese-language movie with a box office of 300 million, Han Sanping will still value himself. Then, there is no guarantee that he will not be sought after, especially when he sets up his own business, all aspects of the relationship must be
Take good care of yourself.
Moreover, it defeated "Red Cliff" and defended the title of "King of Summer Movies", and also exceeded 300 million, which has successfully fulfilled expectations.
Looking at Tang An's leaving figure, Wang Zhongjun sighed inwardly.
Sometimes he felt that Tang An saw things more clearly than he did, and that many of his things were not as deep as he thought.
However, Tang An has recently invested in three movies in succession, as well as a costume blockbuster. He is afraid that he will not be willing to stay under others for a long time if he has a taste of power.
I hope the few movies he invested in have average results and he can stay peacefully in Huayi.