Chapter 274 'Painted Skin' is announced and released!)
After the summer vacation ended, Tang An did not immediately start preparing for a new film.
He already has plans for his next project, but he wants to take a week off to let his mind slow down before starting to write the script.
The most important thing right now is "Painted Skin" and fighting the National Day battle well.
On the morning of the 27th, I brought Xu Manyun to Bernard, and the three parties discussed the publicity matters together.
Ningxia Film Studio is a little-known small studio that has never produced a single commercial blockbuster. It mainly produces low-budget films, mostly documentaries and biographical films.
In terms of publicity, Tang An can only rely on himself and Bernard. Tang An has made five popular movies in a row, so he has some energy in the media.
In the large conference room of the Bernard Group, the heads of the three major departments of Bernard's distribution department, publicity department, and public relations department were present. Pang Hong brought an assistant, and Tang An only had two people here.
Tang An got straight to the point, "Yu Dong, how many films can we get on the day of the release on the 26th, and how many copies are expected to be prepared?"
Director of the Distribution Department Zhang Ziming immediately replied, "Mr. Tang, Mr. Pang, there are only two important movies on the National Day schedule, "Hold the Call" and "Painted Skin." "Hold the Call" will be released the day before, and "Painted Skin" will be released on the first day.
The film schedule will not be less than 50%. If the box office of "Hold the Call" on the first day is not satisfactory, the theater chain will immediately increase the proportion of "Painted Skin" prime time shows."
As expected, the National Day box office is concentrated during those holidays. The 27th and 28th happen to be weekends. If it is released two days in advance, there will be a 10-day box office explosion period.
"Hold the Call" has no investment from Bernard. It is a film produced by China Film, Yinghuang and Hengdian. Tang An believes that Yu Dong knows the key points.
"What about the copies? How many are Yu Dong planning to release?" Pang Hong asked immediately.
"800, copies are already being made." Yu Dong said truthfully.
There is no big director, no top stars, and the distribution scale of 800 copies is not small even if it is not a big production.
Moreover, this National Day period is not a period of explosive box office. In the past few years, the highest box office was only 97 million for "Baby Project".
It was a typical action comedy movie starring Cheng Long, and it only took this box office, let alone a "Painted Skin".
This figure was also within Pang Hong and Tang An's expectations. After all, the total investment was only 65 million.
However, this scale is not enough. If you want to get a box office of 200 million, a distribution scale of more than 1,000 copies is necessary.
So Tang An said, "Dr. Yu, 800 copies are almost enough, but if the box office is a big hit in the first few days and our copies can't keep up, the holiday will be fleeting."
"Then we'll make a decision based on the box office results of the first three days. If the data is good, we can add copies." Zhang Ziming said immediately.
"But the holiday only lasts seven days, and a day late will waste a lot of money. In fact, we can make a decision after the box office is released on the first day and then look at the audience's reputation." Pang Hong thought for a while and said.
"Then set a number. If this number is reached, how about adding a hundred copies?" Yu Dong nodded and agreed.
"How about 8 million? If you can get 800 on the first day, as long as the reputation is good, it will not be difficult to break 100 million." Pang Hong said immediately.
Yu Dong quickly made a calculation in his mind. He invested a little more than 20 million out of the 65 million cost. The 100 million box office can be divided into 11 million. The Southeast Asian copyright fee paid by Xingyi before was also 5 million. Plus the 10 million distribution fee, the total was recovered.
26 million, Xiangjiang, Baodao had some box office, and it was still profitable, so I agreed.
Tang An shook his head and said with a smile, "Dong Yu, Mr. Pang, you guys are too unsure."
Hearing this, everyone was filled with curses.
You think it’s all you, who can easily earn 20 million on the first day. These days, there are only a few films that can earn 8 million on the first day.
The lessons for "Beautiful Country" and "Three Kingdoms" are right in front of us. The latter has Andy Lau joining the cast and is a popular subject. It only had this number on its first day.
And "Jiangshan Beauty" was even worse. It was only half of this on the first day.
But then I thought about it, Tang An had the title of producer on "Painted Skin", and now the popularity of "Now You See Me" has not subsided. With the title of a director worth 300 million, it is not difficult to break the 100 million mark.
.
"Then how about 10 million. As long as it reaches 10 million on the first day, I will immediately release another 200 copies to round up the whole number!" Yu Dong said grandly.
"Thank you very much, Dong Yu, but why don't we enlarge the target a little bit more."
"I have watched the finished film. There is no rival in the National Day release. It is not difficult to get 15 million on the first day. If it reaches this number, how about Yu Dong adding 400 copies at a time?"
Tang An refused to say anything shocking and reported such a bold figure.
this...
Pang Hong was overwhelmed by Tang An's goal. In the past ten years, there were only a few movies with a box office of 15 million on the first day.
Yu Dong still has some confidence in "Painted Skin", otherwise he wouldn't have invested 20 million in it.
But according to his estimate, 10 million would be enough on the first day. Tang Anke would be better off and just throw out 15 million.
We must know that the first day of the "Tou Ming Zhuan" last year was only this number, and the first day of the "Assembly Number" was less than 15 million.
Can such a movie be as good as the investment of 300 million, starring three major superstars, and "Assembly Number" directed by Feng Xiaogang?
If Tang An hadn't looked so serious, Yu Dong would have wondered if he was so happy that he broke the domestic film record that his brain went crazy.
Even the three executives under him looked a little weird when they looked at Tang An.
Not only them, Xu Manyun was also very puzzled by what Tang An said. Tang An never said that his target for the movie was 200 million, which made Xu Manyun confused, but he didn't say anything.
Seeing that Tang An really didn't think it was a joke, Yu Dong agreed immediately.
"Okay! Since Mr. Tang is so confident, let's do this. If the box office reaches 15 million on the first day, I will immediately have people work overtime to produce 400 copies!"
15 million on the first day. As long as word-of-mouth doesn't take off, there's basically a great hope of breaking through 200 million. He has no reason not to agree!
But, is it possible?
Pang Hong shook his head, not knowing where Tang An got his confidence.
Then talking about the publicity plan, Chen Qing, director of Bernard's publicity department, opened his laptop, projected it on the screen opposite, and began to talk about the publicity plan given by their publicity department.
""Painted Skin" is adapted from "Strange Stories from a Chinese Studio". As a ghost story, it is well known to women and children in China. The previous TV series of "Liao Zhai" series have received very good ratings, and "Painted Skin" is also the most popular unit.
one......"
"The audience of "Painted Skin" is enough to cover all age groups except children. When promoting it, it was labeled as an oriental fantasy theme to add a sense of mystery. In addition, Mr. Tang is named as the producer, which is enough to attract the attention of the audience."
There is not much to say in terms of publicity. The main common methods are the popularity of "Painted Skin" itself and Tang An's appeal.
After Chen Qing finished explaining one by one, Tang An added another sentence.
"Perhaps we can speculate on the differences between the two heroines. In this kind of movie with two heroines, fans on both sides probably think that their idol is the female lead, just like "The Wind" was not between Li Binbin and Zou Xun.
Did the fans also make trouble for a while?"
Speculating on conflicts?
They understood as soon as Tang An told them that when "The Wind" was released last year, fans of Zou Xun and Li Binbin did argue for a while, and the media also got involved.
However, with Huayi and Tang An behind them, both from the same company, there was no big commotion.