Chapter Three Hundred and Twenty-Six Rounding to understand the full set!)
The vigorous summer season is still going on. The 27.5 million first-day result of "Partners in China" has already announced that this year's summer season will be a battle between Tang An and "Transformers 2", and other movies will be cannon fodder.
The first cannon fodder is of course "Ice Age 3", which was released one day earlier than "Partners in China", with a box office of 5 million on more than 300 screens on the first day. Although it was all due to the 3D hall, it was still very good.
Logically speaking, it should have made 10 million a day when it was fully released on the second day. However, it hit "The Chinese Partner", and the film schedule did not increase much, but the box office was still 5 million.
On the third day, Friday, parents had the weekend off. They could take their children to the cinema to watch cartoons in the evening. The box office saw a significant increase. It collected 7 million in a single day and another 8.5 million on Saturday. It was released for 4 days.
The total box office was 25.5 million.
"Transformers 2" also experienced a rebound on Friday. The single-day box office rebounded to 800. On Saturday, it returned to the 10 million mark after 6 days. The total box office in the 18 days after its release was 348 million. It is just around the corner to break 400 million.
And it is only one step away from the mainland box office record set by "Titanic".
"Searching for Cheng Long", which was released in early July, has grossed over 10 million in box office after 10 days of screening. Despite being a little-known movie, the cast is solid, with more than 20 second- and third-tier stars making guest appearances, including Tang Yan.
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After "The Chinese Partner" was a huge hit on the first day, it received rave reviews online and in print media. Both film critics and audiences rated it very highly.
In fact, some viewers still hold a wait-and-see attitude because they have concerns about this realistic subject.
However, despite Huayi's overwhelming publicity campaign and the fact that there were almost no negative reviews, I still chose to believe Tang An and go to the cinema to donate a movie ticket.
On Friday, "The Chinese Partner" relied on its high reputation, intensive publicity bombardment and Tang An's appeal, and its single-day box office exceeded the 30 million mark in one fell swoop.
On Saturday, the box office increased by another two million, with a single-day revenue of 32 million. At this time, the film schedule has reached 70%.
Three days after its release, "China Partners" has already grossed a terrifying box office of 89.5 million yuan.
Although it is not as good as "Transformers" which broke 100 million in three days, but considering that the other party has the IMAX theater bonus, the early results are actually not much different.
That's nearly 90 million in three days. Last year's "Now You See Me" only reached this number in four days.
Naturally, this data was inevitably touted by the media. Reporters and editors from major media outlets racked their brains to promote "China Partner" to the sky in every aspect.
The setting, costumes, music, actors, pictures, even the hairstyles of Wang Xiaoming and Lu Yi, and the different styles of glasses of the three of them can be described in hundreds of words.
The media has also begun to look for conflicts and contradictions to attract more clicks and traffic.
The first thing to bear the brunt is the acting skills of the three male protagonists. News about who has the best acting skills has appeared in major media and forums, triggering a series of debates.
"Ranking of the acting skills of the three leading actors in "The Chinese Partner", do you agree?"
"Ranking of Mesozoic silent acting skills in Mainland China, who ranks first!"
"As the top Mesozoic actors in China, how do you evaluate the performances of Wang Xiaoming, Deng Chao, and Lu Yi in "Chinese Partners"!"
They are almost all the same posts. No matter how the posters are arranged, what follows must be that the public is right and the mother-in-law is right.
After all, you can't convince Wang Xiaoming's fans to admit that Deng Chao is a better actor than Wang Xiaoming, and vice versa.
Of course, there must be a team behind the three people promoting it, and this large-scale heated discussion is basically impossible to be spontaneous.
Unless they are like the Yanzhao Clan, no one needs to organize them, they all spontaneously discuss seeking seeds.
They just speculated, and Tang An didn't care. Anyway, it was good for the movie, and they didn't have to spend their publicity fees. These hype expenses were paid by the studio behind the three of them.
...
Huayi Brothers Group, Wang Zhongjun’s face looked a little pity.
Wang Zhonglei next to him said in confusion, "Brother, you are not happy with nearly 90 million in three days, how much more do you want?"
"Who said I was unhappy? I thought it was already 90 million. If it were more than 6 or 7 million, we could publicize that we would break 100 million in three days." Wang Zhongjun lamented.
A difference of three to four million is normal, and it is normal to call it over 100 million. Let’s understand the rounding, which is taught by elementary school mathematics teachers.
Of course, 90 million in three days is not as sensational as breaking 100 million in three days. If it breaks 100 million in four days, "Red Cliff" has already achieved it, so it is not a surprise.
No matter how shameless Wang Zhongjun is, there is no way he can promote his 89.5 million to 100 million. That would be too unscrupulous.
...
Bernard Film Group, Yu Dong looked at a thick report in the office and sighed.
This is a statistical chart and analysis of the box office segment data of "China Partner" in more than 30 provinces and cities across the country.
There are also various age groups, genders, educational backgrounds, as well as the proportion of couples and families watching in groups.
Following the trend is never unusual. Quality following can also support a popular category.
Bernard is already independent and is still operating with the intention of going public. Every project, especially large-scale productions, must be done with caution. There is no more stable project than following the trend.
Yu Dong thought about it and called the director of the production department.
"Old Zheng, you go find a few screenwriters to write a book on an entrepreneurial theme, write two more on different themes, and then contact a few directors who are good at feature films."
"Dr. Yu, do you want to make a realistic entrepreneurial movie?" Zheng Ye confirmed without asking why.
Yu Dong nodded, "Yes, hurry up and look for the selling points of Tang An's movie. Funny, nostalgic, friendship, family, and love are all included."
"I understand Yu Dong." Zheng Ye agreed.
It's not easy to find a few screenwriters and directors. There are a lot of directors who can't make it these days. What's more, Bernard's investment in movies is much greater than that of some small and medium-sized companies. After all, it controls the distribution channels.
After Zheng Ye left, Director Yu called Zhang Ziming, the director of the distribution department, and asked about the distribution of "The Sword Sees Laughter".
Although this is only a low-budget movie, Chen Kun has just starred in "Painted Skin", which is a good time to see how popular he is at the box office. After all, Bernard also invested in a costume blockbuster starring him.
...
On the afternoon of July 12, Sunday, Tang An and the crew visited Qinghua University, one of the highest universities in China.
After watching a movie with the students, Tang An led the crew to sit down on the stage one by one amid their applause.
Generally, commercial films rarely get into Tsinghua University, but those from Beijing University and Beijing Normal University are about the same. After all, they are one of the organizers of the University Student Film Festival.
Maybe it's because of the entrepreneurial theme, so the school invited the crew here today. It's also Sunday anyway, so we don't have to miss classes so the students in the province can wander around.
After watching the movie with the students, Tang An and the actors sat down on the stage with their legs crossed.
The same goes for the two heroines, otherwise it would be easy for them to shine, after all, the stage is a little higher.