"Mecha photos leaked, director Tang An's new film "Edge of Tomorrow" will be a post-apocalyptic science fiction blockbuster!"
"An extraordinary item appeared at the Harper's Bazaar Charity Dinner held last night. The first mecha made by director Tang An for the filming of "Edge of Tomorrow" was donated. The transaction price was as high as 3.2 million.
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"Mecha + science fiction, "Edge of Tomorrow" will be a true hard-core science fiction blockbuster."
"After three years, director Tang An once again shoots a science fiction blockbuster. I look forward to top-notch audio-visual enjoyment."
...
When they first saw the news, many movie fans didn't believe it.
Mecha? Is there such a thing in China?
I originally thought that Tang An's second science fiction blockbuster would also be action science fiction, with action as the main focus and science fiction as a supplement.
After all, in people's minds, domestic special effects technology is completely incomparable to Hollywood.
"Wind and Cloud 2" has a lot of special effects, but it's not that bird-like.
Although there are some doubts, Tang An's character accumulated from his past 6 high-quality movies still makes fans choose to believe in him and look forward to Tang An making a real science fiction blockbuster.
"Here, it's really a mecha. Tang An is so awesome now."
"With the mechas coming out, it will probably be an apocalyptic movie. Is it the end of the earth or an alien invasion?"
"I didn't see it clearly the first time I saw it. The picture wasn't very clear. It looked like a piece of armor."
"Is this thing useful? A large area is exposed. What is the attack method?"
"Is it possible to put on this armor and attack with a gun?"
"But this is a bit too crude. It seems that Americans are studying this in military forums."
"This shouldn't be considered a mecha. It's just an individual combat tool. This is an exoskeleton."
...
After the charity dinner, many online media and even self-media exposed pictures of the mecha that night.
The development of Weibo has driven the entire Internet media, and some smart people have begun to operate "self-media".
As the name suggests, self-media is personal media.
This year many producers and agencies have paid more and more attention to self-media.
In addition to spending money to promote with the big Vs who developed first on Weibo, I am also operating multiple accounts.
It's not just the entertainment industry, it covers almost all industries such as food, clothing, and beauty, and it has become a brand new publicity method.
There are seven or eight groups under Hantang that are responsible for operating some big V accounts. They are also the first to pay attention to self-media, and they are currently developing quite well.
The release of these Lunar New Year movies also brought some profits to the group, although not a lot.
However, the initial investment has almost been recovered. In addition to wages and operating expenses, each account can bring in nearly 300,000 yuan in income in December.
It's still December, and whether it's a movie or a TV series, it's an important schedule.
This year, as more and more people pay attention to self-media, and when later people join in, the relationship between supply and demand will be balanced, the price will slowly come down.
However, Weibo has only been online for a year now, and the account with the most fans of these self-media accounts only has 3 million, which still costs hundreds of thousands of cash to operate.
In a few years, when everyone is using Weibo, there will be at least tens of millions of fans.
The publicity department has not stopped the expansion of self-media, and is still recruiting people to set up multiple groups.
Tang An released some movie information through these marketing accounts, both for advertising and for operations, to increase more fans.
Now "Avatar" has been released for half a month and has not shown any signs of decline. After receiving 230 million in the first week, it received another 250 million in the second week.
The third week happened to coincide with New Year's Day. Although there were more films added, the box office in a single week was still over 200 million, with a total box office of 680 million in 19 days.
As for other movies, the target of "Three Guns" is not even 300 million, let alone 400 million.
"October Siege" was released just one day after "Avatar", but thanks to the quality of the film and Bernard's strong distribution capabilities, the total box office just surpassed "Three Guns", reaching 230 million.
In addition to Bernard, this film also has China Film and Hunan Optoelectronics, Guangdong Optoelectronics, and Jiangning Optoelectronics, three provincial-level satellite TV companies participating in the investment. The publicity and distribution capabilities are much higher than those of "Three Guns".
As for movies such as "Poker King" and "Midnight Taxi" that were released at the same time, they were basically used as cannon fodder.
Investors in films such as "Confucius", "The Agent Next Door", "The Golden Guard", "Su Qier" and "The Little Soldier" released in mid-to-late January and February were relieved and thankful that they did not go to the Lunar New Year stalls to join in the fun.
...
On December 31, 2009, Hantang Media held its annual meeting at Poly International Hotel. Looking back on the past and looking forward to the future, double year-end bonuses were given to all employees.
After that, except for some employees in the TV drama division who were preparing for "The Legend of Zhen Huan" and those who were busy promoting and releasing "囧囧", everyone took a three-day holiday.
There are still more than 40 days until "Lost in Thailand" is released, and "Avatar" is raging, so there is no need to start promoting it now and waste resources.
However, the plan still needs to be done. The two departments, excluding the self-media groups, have hundreds of employees who are busy with this matter.
Publicity has never been that easy. Signing a contract with a theater chain and finding some media and advertising companies can never be that simple.
Later, the films made by Xu Zheng and Ning Hao were handed over to others for distribution even though they knew they were guaranteed to make a profit, because they lacked the ability to promote them.
In a few years, when China was at its peak, there were two to three hundred distribution companies, large and small, but only a few were truly capable of distributing blockbusters.
In addition to the traditional three giants, there is also Huaying Tianxia, an alliance established by Huayi, Moying, Dadi Times and other companies.
Two major film groups and three theater chains have formed a worldwide distribution network.
Wanda takes the lead and cooperates with Wuzhou Distribution composed of three other theater chains.
Only these distribution companies have the ability to release blockbusters to compete for mainstream schedules.
It's simply not feasible to set up a distribution company on your own.
Fortunately, the Han and Tang dynasties still had some foundation. Distribution personnel were stationed in all major provincial capital cities, and they maintained good relationships with some local cinemas and theater chains.
The Propaganda Department also has the ability to spread advertisements to various cities and relatively prosperous counties across the country.
But those small counties can't take care of it.
During the three-day holiday, Tang An also gave himself a break to recuperate and prepare for the nearly one-year-long film production ahead.
...
I rested for a long time on the 1st and went to see Tang Yan’s training results in the afternoon.
After more than a month of targeted training, the muscles can already be seen on her arms, and the waistcoat line on her belly has also appeared, but she does not look very thin despite her height of 170cm.
The entire face is also more three-dimensional, not as round as before, and looks more heroic.