Chapter 387 Box Office Records on the First Day of the Lunar New Year
At 0:00 a.m. on New Year's Eve, "囧囧" was officially launched in major theaters across the country. Relying on Bernard's strong distribution capabilities, it was the first film to receive high reputation and box office, and it received 48% of the film schedule on the first day.
This is not the time last year when there were only a few movies, except for "The Agent Next Door" which has been released for almost a month, "Confucius" which has been released for 20 days, and "Pleasant Goat and Big Big Wolf: Tiger and Tiger" which has been released for 13 days.
There is also "The Golden Guard", which received a total of 82 million at the box office after 10 days of release. Yesterday, Friday, it still received 6 million at the box office.
This is Donnie Yen's first movie this year, and two blockbusters, "Ip Man 2" and "Fist of Fury" will be released later.
The movie "Ip Man" made Yen successful and doubled his salary. The salary for "The Guardian" was 12 million. In terms of salary alone, he has already entered the threshold of a superstar.
The movie version of "Rainbow Cat and Blue Rabbit" was released on the 5th. I originally wanted to make a fortune after seeing the good box office performance of Pleasant Goat last year. However, the first day box office of "Rainbow Cat and Blue Rabbit", which is also an animated film, was only 500,000.
Then there was the first domestic 3D blockbuster "Su Qier" four days ago. This movie was highly hyped before its release, and movie fans were also looking forward to such a 3D martial arts movie.
result
You can imagine what 3D would look like if it was made with five to six million dollars, but it would not be as good as 2D.
Such a bad movie, which has been criticized as rubbish, can still sell a box office of 40 million in 4 days, which is enough to illustrate the appeal of 3D to the audience.
There are also several movies such as "Happy Event in the Flower Field", "Seventy-Two Tenants", and "Love in the City", which were all released in the first two days, and more or less shared part of the schedule.
However, being able to get nearly half of the scheduled films on the first day is already high enough.
After the premiere, the response from the media and the audience was of course well received. Coupled with the popularity accumulated from the first film, the attendance rate of cinemas across the country has been rising since the morning.
According to feedback from several well-connected theaters, the situation is very good.
On New Year's Eve on the 13th, last night Tang An invited the employees who stayed in the company to have a sumptuous New Year's Eve dinner in the hotel, and they watched the Spring Festival Gala for half an hour together.
On the 14th, the first day of the Lunar New Year, I woke up early in the morning and there was already an email from the company in my computer mailbox, announcing that the first day's box office was released.
23 million. It got a super high box office of 23 million on the first day of release on New Year's Eve.
This data has fully achieved Tang An's goal. After all, most people have to go home for New Year's Eve dinner on New Year's Eve, and the prime time period in the evening is reduced by at least half.
A report below the email also clearly states that starting from 6pm, the box office has been slowly decreasing and even the attendance rate is still not as good as it was in the morning.
The distribution of box office is also very even, there is not much difference between the north and the south, which proves that the audience of this movie is wide enough.
Unlike Feng Xiaogang's comedies, they are not very popular in the south, especially in eastern Guangdong.
Just like "Liu Laogen", the ratings in the north are much higher than in the south.
Tang An looked at the report carefully. At this time, Xu Manyun woke up next to her. She sat close and stared at the laptop. She was very surprised when she looked at the numbers on it.
"It was 23 million on the first day. It looks like there is a lot of hope to break through 300 million."
There are still seven days of Spring Festival holiday. I should be able to get 200 million during these seven days. The remaining time will depend on the trend after the holiday.
Tang An hugged her and leaned into his arms, and said with a smile, "Your goal is too small. This first-day figure is at least 500 million. If the trend during the week is good, 600 million will not be a problem."
Xu Manyun didn't quite believe it. The total box office was 20 times that of the first day, which is a bit exaggerated.
Tang An pointed at the report and explained, "Look here, according to the daytime box office and attendance estimates, under normal circumstances there will be at least 30 million on the first day, and yesterday on New Year's Eve, many people were still on their way home.
, plus the film schedule will definitely increase in the future, 500 million is conservative."
"I also forgot that it was New Year's Eve yesterday." Xu Manyun understood.
Tang An continued to read the news, and when he opened a news website at random, it read "Set a box office record on the first day of the Lunar New Year festival." In big words.
This is the title of the Sohu Entertainment News homepage. Twelve large characters hang in the middle of the page, occupying one-third of the screen of Tang An's laptop.
Clicking on the same title, there are funny photos of Wang Baoqiang hanging on the webpage, and the specific news is below.
"Yesterday, the hilarious Lunar New Year comedy "The Journey to Thailand", starring Xu Zheng, Huang Bo and Wang Baoqiang, was released, knocking other Lunar New Year films out of the spotlight.
The film was released in China and sold out. According to investor Hantang Media, the box office on the first day reached 23 million, setting a record for a New Year film in history.
Judging from the current situation, "囧囧" is already a hit, and the box office is expected to start at 300 million, but its investment is only over 50 million.
Yesterday, the film schedule for "Lost in Thailand" accounted for approximately 48% of the total screenings nationwide, surpassing all movies in the same period."
"Our reporter visited Wanda Cinema Tiantongyuan Store, Xingmei Cinema World City Store, Beijing Bernard Utang International Cinema and other theaters last night and found that the attendance rate of each theater screening "囧囧" was
Above 60%.
In the end, it grossed 23 million on the first day of release, surpassing films such as "Assembly Number", "Vote", and "If You Are the One," and became the Lunar New Year blockbuster with the highest box office on the first day."
Continue to click on the next news.
"It's not unexpected that "囧囧" was a box office hit. The film was well received after its premiere and was able to make all the audience laugh. In addition, the numerous trailers directed by director Xu Zheng were also quite popular.
It's excellent, and the industry is already very optimistic about its box office performance.
After the official release, many viewers expressed on Weibo that they "really laughed out loud." Industry insiders said that the right time, place, people and other factors will make it the most brilliant pure comedy movie in the Lunar New Year in recent years." From Tengxun Entertainment
.
"Thailand's embarrassing, Xu Zheng is in charge of the comedy. He is the kind of actor who can make people laugh without saying a word, even if he is standing there seriously. Wang Baoqiang is in charge of the second one, pretending to be crazy and acting stupid all the way. Huang Bo is in a suit and leather shoes, and his hair is also
His comb is parted in the middle, which is a big change from the image in "Crazy Racing", but Huang Bo, who is dressed formally, can make the audience laugh with every move he makes."
The media unanimously praised it, whether it was the box office or the movie itself.
When the popularity of "Avatar" gradually faded away, they also urgently needed new hits, and "囧囧" was the most suitable one.
The audience's reaction is the same. Anyone who has watched this movie will undoubtedly leave similar comments like "it's too funny".
For a comedy movie, these four words are probably the best praise.
In addition to the several leading actors, the cute little secretary, Yang Mi who plays a shemale, and the goddess Tang Yan have all received a lot of attention.
Especially for Yang Mi, there are two completely different scenes. The first scene is when Xu Zheng and Wang Baoqiang meet the transvestite when they are praying to Buddha. He speaks with a male voice, which shocked the audience.
The second scene is the scene where he is mistaken for a transvestite in the elevator.
In the first scene, she didn't wear any makeup and had a different hairstyle. In the elevator, she changed into a sexy and seductive outfit. Xu Lang and Wang Bao didn't recognize her at first.
The same person, who was thought to be a girl for the first time, actually made a male voice.
Later, he was mistaken for a transvestite, but he was indeed fluent in Beijing movies.