At the end of March, the beach battlefield scenes of "Edge of Tomorrow" have come to an end, and there are only a few big scenes left to be filmed, waiting for the army's planes, warships, and armored vehicles.
Although the military expressed support, it still had to go through numerous approvals before it could be approved.
After all, not even a general can mobilize the army at will these days, let alone these equipments.
The crew was quite quiet during this period, but the outside world was quite lively. Those who didn't know it thought the summer vacation had already arrived.
First of all, the box office of "囧囧" officially exceeded 700 million, becoming the first domestic film to achieve a box office of 700 million.
Starting from the single-day box office record, "囧囧" has broken a series of records since its release, putting all domestic films under its feet.
The box office record of Tang An, a domestic film, only lasted for half a year. Among the series of records, only the first-day box office record of domestic films has not been broken.
First "Avatar" with 1.3 billion, and then "囧囧" with 700 million, the domestic film market seems to have become hot in an instant.
The former can be said to be due to the epoch-making 3D technology, but the latter is just an ordinary movie, and it actually raised the original domestic movie box office record of 400 million in one fell swoop by a full 300 million.
Stimulated by this, Feng Xiaogang even boasted in an interview that the box office of "Tangshan Earthquake" was at least 800 million.
You must know that his previous goal was only 500 million, which was only more than the 400 million of "China Partners".
Other directors did not show weakness. Zhang Yimou, who was filming the new film "Hawthorn Tree Love" in Yichang not far from Tang An in northern Hunan, also confidently stated that the new film's box office target was 800 million.
Great directors such as Chen Kaige and Jiang Wen are no exception. It seems that "囧囧" has suddenly become everyone's goal to catch up.
Moreover, recently, outside capital has been frequently contacting various companies in the industry. In the past, if you could not sell overseas copyrights when making a movie, you would lose money most of the time, so many capitals did not rush into the business.
But now the results of "囧囧" are here. If we roughly estimate the cost of the movie, the net profit is at least 150 million. It doesn't matter whether it is attractive or not.
Of course, the first ones to bear the brunt are Bernard and Guangxian, who are preparing to go public. Just look at Huayi and you will know that investing in shares at this time is a sure-fire business, and the profits are more than doubled.
Even Tang An's Hantang Media has not had many capital contacts. Zhou Quan, a famous investor, partner of igd capital, and one of the top three venture investors in China by Forbes, contacted Tang An and offered to invest 5 yuan.
100 million.
Other well-known domestic and Asian venture capital institutions also came.
The highest bidder even directly gave it a valuation of 1.5 billion.
The group that was originally valued at less than 300 million has not passed half a year. As long as Tang An is willing, it can be resold by 5 times.
Even Huayi Chairman Dong Ping came here. Since Poly Culture and Huayi separated, Huayi's market value has been falling again and again.
However, at the end of last year, he acquired a cement company listed on the Hong Kong Stock Exchange, transferred all the cement business out, transferred the film and television business in, and changed its name to Cultural China.
Huayi went public through a backdoor merger and became the only two listed film and television companies in China. Due to the popularity of "Avatar" and "囧囧", the film market is booming and the stock price has risen somewhat.
He came to Tang An to propose a reorganization between the two parties, and presented a lot of analyzed data to convince Tang An.
But this is just deceiving short-sighted people. Even if it is reorganized and listed through a backdoor listing, it will only be a cash outflow and it will also lose control of the company.
The people in Dong Ping who specialize in this kind of business certainly don't care whether the company belongs to them or not. In the end, they just sell it and cash out.
That crappy company was later sold to Ah Li, with a 60% stake of 6 billion.
Later, Xu Zheng and Ning Hao came on board to invest in 21 Holdings. Xu Zheng sold his share of the proceeds from "囧" to 21 Holdings for 150 million. Then "囧" became a box office hit, and 21 Holdings' stock price soared.
Xu Zheng, as the second largest shareholder of 21 Holdings, benefited another 1.8 billion from it.
"Hong Kong" made him almost 2 billion, which was higher than the box office.
Movies have become a game of capital. Once capital is involved, it is no longer a simple movie.
Making money has also become easier. Later, countless film and television companies that were not qualified to be listed on the stock exchange went public through backdoor listings. They took advantage of the boom in film and television stocks to make a fortune, and many of them had their net worth soar by hundreds of millions or billions.
In addition to the series of impacts caused by "Lost in Thailand", two 3D Hollywood blockbusters "Alice in Wonderland" and "Clash of the Titans" released in March have also become hot topics.
Although the previous 3D conversion of "Su Qier" attracted a lot of criticism, the audience just thought that the domestic film was shoddy and was still looking forward to these two Hollywood 3D movies.
As a result, the greater the expectations, the greater the disappointment. Although the box office of the two movies was very high, the first-day box office of "Alice in Wonderland" exceeded the 23 million of "囧", and it took 70 million in the first three days of the weekend.
"Clash of the Titans" also relied on the name of 3D to get 18 million box office on the first day, and nearly 60 million in the first three days.
The two movies pushed the three domestic movies of the same period to the ground and rubbed them together, making it hard for them to breathe.
However, it is not the same!
The audience's reputation is abysmal, and the criticism is almost higher than that of the two movies "The Treasure Box" and "Future Cop".
At first, there were trolls to guide it, but after more than a week after the movie was released, fans who spent unreasonably money to watch the two 3D movies spontaneously acted as a spam and continued to criticize the two movies anywhere on the Internet.
The fake 3D and 3D subtitles directly caused the box office of the two movies to plummet.
Huayi Brothers Group, Wang Zhongjun just finished listening to the report of the new director of the publicity department, with a smile on his face.
Next to him, Wang Zhonglei also had a proud look on his face, "Brother, now the 3D conversion has been labeled as "pseudo 3D 3D subtitles". When Tang An's "Edge of Tomorrow" is released, it will be hyped as fake 3D. Once it is formed in the hearts of the audience,
The impression is that it’s too late for Tang An to even think about public relations.”
"What's more, there are three blockbusters to be released in December. In this case, "Edge of Tomorrow" is doomed to fail!" Wang Zhongjun nodded with confidence.
"Go and see what other movies converted to 3D are going to be released. Don't miss any of them. We want the audience to feel disgusted as soon as they hear that they have been converted to 3D!" Wang Zhongjun continued.
"Edge of Tomorrow" spent 40 million in conversion fees, and all of them are real scenes. The final effect is definitely much better than these shoddy 3D movies. In order to prevent Tang An from overturning, the label of 3D conversion must be regarded as pseudo-3D.
Leave him powerless 1
At this time, Wang Zhongjun couldn't help but feel glad that "Tangshan Earthquake" was only converted to the imax version and not 3D, otherwise he would have been deceived.