Chapter four hundred and seventeenth super high row film month
In a 3D screening room of Xingmei International Cinema, more than a dozen theater executives gathered here to watch the first real 3D movie in China.
The 100-minute movie passed quickly, and the final scene was of Liu Ye turning his back to Tang Yan, walking out of the training ground with ease.
On the screen, Tang Yan, who was wearing a tactical vest and covered in sweat, looked at his back with doubts in his eyes.
The distance between the two slowly lengthened until Liu Ye's figure was no longer visible.
Finally, the camera cut to the front of Liu Ye. He was wearing a military uniform and had a straight posture, with a smile on his resolute face.
After the movie was played, the executives of major theaters in the middle were still pondering, thinking, and weighing.
The movie is exciting enough, and the actual war scenes are extremely realistic and shocking.
There is no plot at all. They didn't guess the direction of the plot at all. When Liu Ye reset after his death for the first time, he devoted himself wholeheartedly to watching the movie.
The 3D effect is also very good. Although it is not as good as "Avatar", it will definitely beat the garbage 3D released this year.
It's even better than the 3D real-shot "Gravity".
It is indeed a 3D movie converted with 50 million yuan.
They were measuring the market for this film, but the few "audiences" at the back exclaimed after the movie ended.
"The special effects are so great. When crossing the river at the beginning, so many fighter jets and warships could be pulled to collect Wanwan!"
This is obviously a patriotic young man!
"It's so hot. Wearing that mecha is almost like a humanoid Gundam."
"It's such a pity that Liu Ye and Tang Yan didn't get serious about each other in the end. I thought they would be together!" The emotional girl almost cried.
"Stop making any noise. I would have told you not to come in."
The general manager of the cinema quickly scolded several of their employees and apologized with a smile on his face, "Boss bosses, I'm really sorry."
These were employees of the cinema and fans of Tang An, so Tang An let them in.
Anyway, it’s 3D, so I’m not afraid of sneak shots.
However, Tang An thought it was time to install a slightly smaller 3D screen in the company, and he would have to go outside to try it out.
The general manager of the cinema kicked out a few employees, then came up to him with a stern look on his face, "Director Qin, Director Tang, when you see it, can the premiere be held at our place?"
The premiere ceremony of a blockbuster film is something every cinema wants to host. In addition to selling tickets, the most important thing is to attract customer traffic.
However, Qin Hong immediately refused, even though this was a theater directly operated by Star America.
"Forget it for the premiere, I'm afraid you won't be able to hold thousands of viewers."
"That's right, Tang Dong's movie will definitely premiere in a stadium with thousands of people. My place is indeed a bit small."
"Mr. Liu, thank you for lending us the venue. We will hold two pre-release screenings at your place." Tang An said with a smile.
The general manager of the theater was overjoyed. Although he didn't know how many screenings could be arranged in the capital, it was already very good that he could have two screenings in one cinema. It would at least attract a large wave of customer traffic.
"Thank you so much, Mr. Tang. Don't worry, I will make arrangements by then. You can do it anytime you want."
After saying that, he didn't stay any longer. Tang An's words just now had the intention of driving them away. After all, they still had something to talk about.
Everyone who is not involved has gone out, and then we can talk about arranging the film.
The heads of the operation departments of these theaters didn't say anything about the movie first, and with Tang An's reputation, he knew how to arrange the movies just by thinking about it.
But pseudo-3D is also an uncertain hidden danger. If there are still viewers who still hold subjective views, the impact will be great.
Tang An is also aware of their concerns. During this period, trolls began to appear on the Internet to smear Tang An and "Edge of Tomorrow", but the four major companies have worked together to control public opinion within an acceptable range.
It not only maintains the popularity of the movie, but also makes the negative and slanderous comments in the minority.
Tang Anchong's assistant Xiao He nodded and said with a smile, "Everyone, how about taking a look at this data first?"
Xiao He immediately sent statistical documents to them. This was a report given by several large domestic statistical institutions. He randomly interviewed people of all ages in various large, medium and small cities across the country on various occasions.
Movie fans, the data obtained.
It shows that nearly 60% of movie fans will go to the cinema when the movie is released, and what they want to see most is imax3d and 3d.
More than 30% of the audience said they would watch the 2D version first to see the special effects, and wait for their friends and relatives who have watched the 3D version to share their experience before making a decision.
The remaining nearly 10% of the audience expressed their firm resistance to Tang An and the use of fake 3D to defraud money.
Wanda Cinema Operations Director Li Kai took a cursory look at these figures and was the first to speak, smiling at Tang An, Yu Dong and the other four producers.
"It goes without saying that Director Tang's films will be filmed. Our theater chain is willing to schedule 70% of the films in the first week."
70%!
It is absolutely unprecedented to schedule 70% of the films during the Lunar New Year period. You must know that "The Orphan of Zhao" will be released in two days.
Although other theater chain executives were a little surprised, they didn't think too much when they heard Li Kai's voice.
Liu Ge, the vice president of Wanda Cinema Line, was poached by Tang An, and 90% of the vacant vice president position will go to him, the boss of the operations department.
It was like Tang An indirectly helped him take a step forward, and he was reciprocating the favor.
However, "Edge of Tomorrow" is also worthy of 70% of the film rankings. It is the first hard science fiction film in China.
After discussing for nearly an hour, Wanda, Bernard, Polyvan and these theater lines all decided on 70% of the film schedules for the first week.
StarMedia also invested in and distributed "The Orphan of Zhao", but it could only schedule 60% of the film after taking care of it twice.
Each of the other theaters has allocated about 60% of the film schedules, and the average film schedule is about 65%.
And because "The Orphan of Zhao" was released two days late, it was even able to schedule nearly 80% of the films in the first two days!
Throughout the beginning of December, there were two movies, "Edge of Tomorrow" and "The Orphan of Zhao". I have to give Brother Chen Kai some face. After all, he is a great director, and the producer Fang Moying Group itself controls one of the top ten theater chains in China.
Of course, that was just a few days ago. If the early box office performance of "The Orphan of Zhao" is not satisfactory, the theater chain will not hesitate to cut the film schedule.
65% of the film schedule, all 3D, IMAX screens, this distribution scale is absolutely unparalleled in the Lunar New Year period
On the afternoon of November 10th, the premiere ceremony of the comedy romance movie "Love Is Not Blind" was held at the Poly International Cinema near the front gate of ** Square.
After nearly a month of publicity and bundled marketing with Dibao, the concept of Singles Day has been accepted by the majority of the audience.
Not only did it advertise on the homepage of Diobao.com, Diobao also teamed up with some stores to launch an event. If you place an order exceeding a certain amount on Double Eleven, you will be given a movie ticket redemption coupon.
Nowadays, with the increasing popularity of smartphones, the Diobao client has been launched for a long time. Diobao has given a week-long splash screen recommendation. As soon as you open the app, there will be a 5-second movie poster.
Tang An will also place an advertisement for Taobao at the beginning of the film, and the Double Eleven and Taobao advertisements are also embedded in the movie.
According to Dibao's estimates, at least 15 million users will participate in the rush buying on Double Eleven.
In the end, the two parties agreed that as long as the box office of "Love Is Not Blind" reaches 150 million, which is 5 million moviegoers, neither party will have to pay the other party's advertising fees.
If it is less than 15,000, advertising fees will be paid in tiers. The same applies if it is more than 15,000.
If the box office can reach 300 million, Dabao will need to pay Hantang Media 8 million in advertising fees, and the highest tier of 400 million and above will be 15 million in advertising fees.
If he goes to the street, Tang An will have to pay Ma Ge.
At first, the other party set a ladder of 200 million at the box office. This was because Tang An produced two dark horse movies.
If you are a newbie, let alone negotiation, even if you pay for advertising, others may not accept it.
Of course, Tang An also has the title of producer for this film.
The advertising fee of more than 10 million yuan is just a drop in the bucket for Dibao. If this movie is really popular and brings a large number of users to Dibao, it will not be a one-time deal.
Although it is not as good as the 50 million advertising fee given to Huayi by the Tangshan government, for a movie with a production cost of only 16 million, this amount of advertising fee is already very good.